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How to Improve Your Social Media Traffic

July 18th, 2017 by gtowsley Leave a reply »

 

Social media provides a great place to generate traffic. With so many active users, there are plenty of opportunities to increase visibility for your brand. One thing to keep in mind when using social media to generate traffic is that it requires constant attention and a willingness to try new things. Here are some tips to help you improve your social media traffic.

 

improve social media traffic

Image Credit: LinkedIn, https://goo.gl/h4Rvy2


Make Your Content Easily Shareable

The shareable factor is huge in order to improve your social media traffic. There are a couple of things to consider when it comes to making your content easily shareable. First, in dealing with the subject matter, make sure your content is: unique, relevant, and useful. You want to pique the interest of your readers. Second, you will want to make sure you content is functionally shareable. Utilize the share widget in your post. Make it simple and easy for readers to share.

 

Image is Everything

These days, as more and more users are being attracted to social media sites like Instagram, where images are everything, visual elements for your content are a must to improve your social media traffic. Visual content is something that is getting easier and easier to generate yourself. With smartphone cameras getting better and better, and different image editing apps available, creating good quality images that are unique and interesting is getting a lot easier and accessible. Try different angles, and bright colors to generate a more interesting composition. Eye catching images usually generate more of a buzz.

 

Video

Over the last year or so we have seen an increase in live video streaming and video stories. This method of content marketing is becoming more and more popular, especially as more social media sites are embracing this form of content. Twitter, Facebook, and Instagram all offer their own version of live video streaming and video stories. If you haven’t already incorporated this into your content strategy, now would be a good time to start playing around with it and see what works.

 

On Trend

Staying on trend can sometimes be difficult when it comes to your social media strategy. Incorporating trending topics or hashtags can require you to get creative. However, if you are able to utilize a trending hashtag and make it relevant

improve social media traffic

Image Credit: Beltway Park, https://goo.gl/oZkMZw

you could improve your social media traffic. Always do your research and see what is trending and try to figure out a way to use it in your own marketing attempts.

 

For more tips on how to improve your social media traffic, contact Grow Plumbing today!

 

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