The face of the internet and the way people perform search has gradually been changing. When it comes to your plumbing marketing, it is important to be able to keep up. Not staying up to date with the latest in online marketing can result in poor traffic or even penalties from the search engines themselves. Here are some challenges of modern day SEO that you might face.
Mobile Friendliness
One of biggest transitions we have seen in recent years, is the transition from desktop users to mobile users. Mobile search now makes up for most of the searches being performed, which means it is becoming more and more important to make sure your plumbing marketing is properly optimized for mobile searchers, this includes your website, social media profiles, and local directory sites. Google utilizes a lot of information about you, which it garners from your phone, to provides customized and more relevant search results. How you optimize your site for mobile search is crucial, and as the integration technology improves between your phone’s apps and Google, it will become more and more important in the future.
Security
One change we saw this year was Google started flagged website that do not utilize a secure HTTPS as not secure. This online security and identity theft becoming more and more of an issue in this technological era. People are becoming more and more sensitive to how their information is being stored. Users want to feel secure when they are browsing websites, so naturally Google took the steps to provide more relevant and safe search results for its users.
Visuals
The internet is becoming more of a visual place. With visually driven social media sites like Instagram taking off, everything else is starting to catch on, the people like visual content. It helps sell a product, service, or idea. Visual content helps strengthen a platform and invoke an emotional connection. Which is why Google has started to pull from Google images in search results to provide more relevant data. As a result, they have been testing image rich cards in certain markets. What this means for the future of your SEO strategy and plumbing marketing, is more of an emphasis on visual content. Start incorporating more images into your content and be sure to use your keywords to optimize your alt tags.
Speed
If one thing is consistent, it is the need for speed. Speed for efficient web browsing. There is nothing more annoying when a webpage loads slow. In fact, this is a huge reason
Image Credit: The RealTime Report, https://goo.gl/eFs959
why your bounce rate could be high. To help your SEO and plumbing marketing strategy, you should perform an audit of your site. Make sure it loads quickly for mobile users. One thing that can slow down how fast a website loads is too many images or images that are too large. While you definitely want to use images, as we stated above, make sure they are relevant and that they balance your page. Avoid crowding images, and using images that are too large, the larger the image the longer it will take to convert and load for a smaller screen.
For more plumbing marketing tips contact Grow Plumbing today! We specialize in online plumbing marketing and can help you stay on top of your game. Learn more here.
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