With the heavy shift to the “mobile first” marketing movement, one thing you need to keep in mind is the content you create for the mobile user. There are several things you need to understand about creating content for the mobile user in order to be successful with your content strategy. The following are some tips to set you up for success when creating content for the mobile user.
Convenience
One of the biggest draws for mobile devices vs. traditional desktops computers is that you are not chained to a desk in order to access the internet. So, what does this mean for your content strategy? Make sure your content is easily accessible for mobile users, it needs to format for the smaller screen. In addition, do some
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research on who your customer is. Make sure that you publish your content at a time where they are most likely to see it.
Accessibility
One of the biggest noticeable differences between a mobile device and a desktop is the size of the screen. When creating content for the mobile user, make sure your content is easy to read, and that your website is easy to navigate. In all honesty, if your site is hard to navigate even for the desktop user, you could be suffering from a high bounce rate. This is a huge turn off for both desktop and mobile users.
Apps
Every mobile user has a certain set of apps that they use while on their mobile device. Now we aren’t necessarily saying you need to create an app for your customer, although it is a strong solution for your mobile marketing strategy. What we are saying is you should interface with some of the most common apps that people use. For example, many mobile users use Instagram. This is a great app to use to boost your visual content strategy, improve your visibility, increase brand awareness, and boost engagement with your customers.
One thing to keep in mind when it comes to creating content for the mobile user, is that many people who are on mobile devices are using it for entertainment purposes. This is important to keep in mind when creating content for the mobile user. You should always strive to create content that is entertaining, useful, and easily shareable. For more information on creating content for the mobile user, contact Grow Plumbing today!
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