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The Art of the #Hashtag – How to Use Hashtags to Improve Your Plumbing Marketing

August 8th, 2017 by gtowsley Leave a reply »


When hashtags first appeared on the social media scene they were pretty much a Twitter thing used to group like conversations into the same stream. Over time they gained in popularity and eventually, other social media sites like Facebook embraced them. Fast forward to now and they are everywhere; from being utilized on social media to being used for business cards and other printed marketing pieces. What this tells us is that hashtags aren’t going anywhere any time soon. Learning how to incorporate them into your plumbing marketing strategy will help you stay on trend, stay relevant, improve visibility, and increase engagement.



When creating your own hashtags for plumbing marketing purposes, one of the most important things to be creative and original. Some hashtags take off effortlessly. Usually, those are the hashtags that are well thought out and super creative. Think outside the box, a clever play on words goes a long way. Of course, you always want to stay relevant and you want to avoid offending anyone. Keep it light, keep it fun, and keep it professional.



When it comes to using hashtags for plumbing marketing, size matters. Avoid using hashtags that are too long, there is no sense in creating a hashtag that looks like a run-on sentence, it is still awkward to read even in hashtag. Not to mention the fact that it probably won’t get much play. Keep in mind, that hashtags are key to getting visibility on Twitter and Instagram, you want people to engage with your hashtags, so make them appealing, not only by creating fun and creative hashtags, but keeping the right.



One of the most important things when using hashtags for plumbing marketing, is to check the hashtag before you use it. Anyone can create and utilize a hashtag, if you are thinking about using a new hashtag for the first time, check the hashtag usage first to make sure that the content associated with that hashtag is appropriate



Using trending hashtags can be fun for your plumbing marketing. If you can figure out a way to incorporate a trending hashtag into your plumbing marketing strategy, then go for it. It’s a fun way to increase visibility and boost engagement. However, keep in mind that some hashtags are more competitive than others, the more people using it, the more difficult it will be to see results.


Hashtags are here to stay, so embrace them. Using hashtags can help you reach more people on Twitter and Instagram. The best way to see if hashtags will work for you, is to try them. For more plumbing marketing tips contact Grow Plumbing today!

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