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The Future of Google Advertising– Google Home Services

August 13th, 2017 by gtowsley Leave a reply »


Recently we have been advocating for the rollout of Google Home Services. Over the last year or so Google has been testing their new Google Home Services platform in select markets, with the intent of rolling it out on a national basis in the near future. As more and more markets are able to take advantages of the benefits offered by Google Home Services, it will be more important for service companies like: plumbers, electricians, and locksmiths to understand how to leverage their online plumbing marketing tactics to gain an advantage with Google Home Services.

 google home services

The Future of Google Adwords

If you have an existing marketing relationship with Google already, then you are probably familiar with Google Adwords. Google Adwords is the platform that you run ads through. However, with the roll out of Google Home Services, Google is looking to replace Adwords with Home Services for home service businesses like: plumbers, electricians, locksmiths, cleaning services, and more. Currently there are a few select industries they are working with, but eventually they will probably expand to other industries. Likewise, they have only been testing this new platform in select locations, however they are consistently adding new locations. As technology changes and improves to allow for more integration and innovative services like voice controlled speakers, platforms like Google Home Services will be necessary in order to stay relevant and competitive.


The Benefits of Google Home Services

Google Home Services will make it easier to put customers in touch with trustworthy home services providers. Users will perform a search for the home service they need, and the top 3 results populated will be home service providers who have a Google Home Services account. The results that are generated will take several things into account like relevancy to the search and online reputation. Home service providers will have to apply for a Home Services account and meet the criteria set forth by Google. This is great for both the customer and the home service provider, as it puts customers in contact with trustworthy and reputable service providers, and it expands the visibility of service providers.


Google Home Service could be coming to a city near you! We can help you with your Google Home Services strategy! Contact Grow Plumbing today to learn more!

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