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Three Important Things You Can Do for Your Plumbing Marketing

August 16th, 2017 by gtowsley Leave a reply »

 

Staying on top of your plumbing marketing is important for you to be able to grow your plumbing business. It is important to remember that you have to take the right steps in order for your efforts to be effective. Making the right choices, and putting time and effort into areas that are effective is extremely important. You simply can’t go through the motions and expect to have great results. You have to make conscious decisions on your plumbing marketing choices that will put you in a good position to grow.

 

#1 Create a Good Home Base

plumbing marketingWhen we say create a good home base we are talking about your website. Your website should be the home base or central hub of all of your plumbing marketing efforts. This means that all of your traffic should be flowing to your website. It is your websites duty to convert the traffic into customers, which is why it needs to be dialed in. Focus on creating a website that is easy to navigate, easy to understand, and easy on the eyes; meaning it is easy to read and free of distraction. A good website will have a simple design and incorporate elements of the company’s brand. It will have all of the most important information like contact information in plain sight, making it easy to visitors to contact you. A good website will also have a strong call to action and a system in place to capture information. Good images and testimonials are also effective at converting traffic. If properly set up your website will do a lot of the hard work for you.

 

#2 Good Traffic Referrals

Once you have a solid home base set up, it is important to start creating that traffic with your plumbing marketing. Social media is the obvious choice. Setting up and managing your social media profiles is an ongoing process that takes time and dedication. It takes time to cultivate a following of good quality followers, and it takes to continually stay on top of the demand for content. Social media provides the perfect place to locate and engage with customers. It is important to take the time to:

  • Optimize your profiles, utilize your keywords and provide links back to your website
  • Cross promote, share your social media profiles on other social media profiles, local directories, and on your website. Let customers know all the different ways they can contact you.
  • Engage with followers, when they like, share, or comment acknowledge them. Participate in ongoing meaningful conversations.

 

#3 Content is Still King

When it comes to your plumbing marketing, content is still king. Content has ruled to roost for the last several years, and trust us, it isn’t going anywhere anytime soon. If

plumbing marketing

Image Credit: Business Insights, https://goo.gl/anXRgN

anything, the demand for good quality content has gone up. Aside from keeping a steady stream of good quality, relevant content, it is also important to diversify your content. Offer a blog, a video, a meme, images, and infographic. The more diverse the better. With social media sites like Instagram promoting more of an image driven content stream, good quality images are important for your plumbing marketing, as well as live video and video stories.

 

Need a little help with your plumbing marketing strategy? Grow Plumbing is here to help! We specialize in plumbing marketing and can help you create a customized plan that meets your individual needs. Contact Grow Plumbing today!

 

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