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Content Marketing Tips That Matter Now

August 28th, 2017 by gtowsley Leave a reply »


There have been a lot of changes in SEO and content marketing over the last several years. It used to be that you optimized everything, created infinite inbound links, and stuffed your keywords in everything as a way to tell Google that your website was worthy of a good search ranking. While SEO is still an important determining factor in how Google indexes a website, it isn’t the end all be all. In fact, things have gotten a lot more complicated as the technology has become more sophisticated. Content marketing plays an important role in how customers and Google interact with your brand. Here are content marketing tips that matter now.


Content Marketing and SEO Go Hand in Hand

Your content marketing strategy should go hand in hand with your SEO strategy. You can merge your content strategy and SEO strategy by creating quality content utilizing your keywords. This is one of the easier and safest ways to

content marketing

Image Credit: Manhattan Communications,

consistently stay on top of your SEO. However, instead of stuffing a bunch of keywords in a post, use them in a way that makes sense. For today’s content marketing standards, focus on quality not volume.



Analytics will tell you everything you need to know about what your audience is engaging with.  After all you want to give your audience more of what they want right? You need to make a point to check your analytics on a regular basis, so that you know what content is driving the most traffic, generating the most links, and what keywords you are ranking for. While you want to be able to provide a good variety of content, this can help you navigate the best topics and sources for promotion.


Write For You Customers Not Machines

In the end, it really boils down to what your customers want to see from you. Customer engagement is becoming more of a driving force in pushing and strengthening a company’s brand. If you aren’t promoting content that your customers are interested in, then having a good search ranking, won’t do much to convert your readers. And conversions are your ultimate goal behind all of your online marketing efforts.


For more content marketing tips and how to merge your content marketing strategy with your SEO strategy contact Grow Plumbing today. We specialize in online plumbing marketing and can help you with your strategy. 

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