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How to Master Your Social Media Strategy

September 11th, 2017 by gtowsley Leave a reply »

 Three Tips to Get You Ahead of The Game with Your Social Media Strategy

Social media is an excellent way to expand your reach online. With each social media site you are involved with, there is ample opportunity to reach new and existing customers. When it comes to using social media, there are a lot of options to expand growth and improve engagement, so having a good social media strategy is crucial to the success of your plumbing marketing efforts while using social media. Here are some tips to help you master your social media strategy.


Explore Your Options

There are a lot of social media sites out there, and new ones being developed each day. It’s hard to say which ones are going to take off, and which ones are going to flat-line. Over the course of the last decade or so, Facebook has ruled the roost, social media strategyand at this point in time it doesn’t look like it is going anywhere. However, that does not mean that you should spend all of time your working your Facebook strategy; see what else is out there. Try new things, see what works. You may be surprised about the results you get from trying a different social media site.  Having a diversified social media portfolio is the key to success.



While it is a good idea to diversify your social media efforts, it is also a good idea to prioritize your social media strategy. It makes sense to put forth more time, effort, and budget into outlets that are delivering results. Take the time to analyze your endeavors, measure your successes, and prioritize your social media strategy. For example: if you generate the most traffic from Facebook it would make more sense to spend more of your marketing budget and time with Facebook, then let the rest of your time and budget trickle down the hierarchy of social media sites in order of results oriented status.


Share Content

social media strategyOne of the keys to success when using social media for plumbing marketing is content. Content can single handedly change the results of your social media strategy. Share often, share quality, share variety, share, share, share…. When it comes to your social media strategy and your content strategy, sharing really is caring. So, hone your content strategy, like a fine work of art. Share useful tips, interesting images, things that are humorous. Include videos, pictures, infographics, and links. The more you share, the more variety you share, the better your engagement will be, and the more visibility you will enjoy.


For more tips on mastering your social media strategy and other plumbing marketing tips contact Grow Plumbing today! We specialize in plumbing marketing, and together we can grow your business online! 



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