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Your Complete Guide to Google Home Services

September 14th, 2017 by gtowsley Leave a reply »

 

google home servicesOver the last several months we have been discussing the roll out of Google’s Home Services division. As home services begins to be available in more markets, it will be more and more important to have a good strategy for your Google Home Services plan. This early in the game, laying to right foot work, will set you up for success in the future. Get a head crowds and start working on your Google Home Services strategy today!

 

What Is Google Home Services

First and foremost, let’s be clear on what Google Home Services is. The intent behind Google Home Services to improve the user experience within Google. Google figured that instead of referring traffic to other sites like Yelp, they could keep users on Google longer by providing them with direct ads for home service providers. Over the last several years there has been a huge movement towards interactive apps like Amazon Alexa and Apples Siri that help users find the goods and services they need. As the technology improves, the race has been on to dominate the interactive technology space. This is part of what Google hopes to do with its Home Services division, in conjuncture with Google Echo.

 google home services

The technology and thought behind Google Home Services is that users will verbally ask Google to locate plumbers in their area via the app on their phone, or using an Echo device. Google will then provide 3 local results based on the search criteria specified by the user.

 

How Google Home Services Works for Home Service Providers

In order for home service providers to take advantage of the benefits of Google Home Services, service providers will have to apply for an account and be approved by Google. Some of the criteria for approval are: service provider must be licensed, bonded, and insured, and have good online credibility. Having an existing Google Local account will help, however it isn’t an automatic rollover, service providers will have to apply for a new Home Services account.

 google home services

The Benefits Service Providers

Google Home Services will be putting service providers in contact with customers looking for their services. When a potential customer completes a query, Google will provide 3 service providers in the results. The customer will have the option to contact home service providers, but the service providers will also have the opportunity to make contact. Home Services ads help generate leads for service providers, and helps expand their online exposure.

 

The Benefits for Customers

Google is constantly looking for new ways to improve the user experience. Home services helps provide users with more relevant search results. Users will be able to specify exactly what they are looking for and Google will present the results in a consolidated manner. With the Home Services Division, Google is cleaning up their ad space, by only providing three service providers. This gives Google, a cleaner look that will be easier to navigate for users.

 

What’s Next for Service Providers?

As of now Home Services is slowly being released across the country, however eventually Google will make it available everywhere. It is currently active in San Francisco, Los Angeles, Sacramento, and Phoenix to name a few. You can check with Google to see if it google home servicesis available in your areas, as they are consistently adding new areas. In addition, Google is currently working with Plumbers, Electricians, Roofers, Locksmiths, and Cleaning Services. However, Google will eventually add more industries.

If you are looking to get started with Google Home Services there are a few things you can do. For starters take advantage of the benefits of having a Google Local account. Create a business listing. Google Local helps improve your online credibility, improve your exposure, and helps with your mobile friendliness. Generating good reviews and ratings on sites like Google Local and Yelp will help improve your online credibility which will help you in the long run, gain a favorable position with Google Home Services. Encourage your customers to leave positive feedback now. Click here for some tips on how to solicit reviews from your customers.

  

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Looking for help to get started with your Google advertising strategy? Grow Plumbing specializes in online plumbing marketing and we can help put your business on the fast track to success with your online plumbing marketing. Learn more today about how to leverage your business for success with Google Home Services.

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