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Opportunities You Could Be Missing with You Facebook Page

September 22nd, 2017 by gtowsley Leave a reply »


Facebook has been an extremely useful tool in generating more online visibility. With millions of active users, and more joining each day, Facebook offers a wide reach for you and your plumbing marketing. A Facebook page for your business facebook pagein an important part of your Facebook strategy. Creating a page, and successfully updating your page on a regular basis is part of an ongoing strategy that will help you generate more leads and boost engagement, but did you know that there is more you could be doing with your Facebook page? Here are 4 opportunities that you may have overlooked with your Facebook page.


Cover Photo

You cover photo is the first thing that most people see when they come across your Facebook page. It’s the largest image, and therefore will command the most attention. Use this space wisely. Use an image that people want to click on, and utilize an opt in location link in the description of your cover photo. Select images that are professional and that are compelling. Treating this space like a banner is a great way to get the most out of the space.

facebook page 

Call to Action Button

Facebook lets business utilize a call to action button just below the cover photo. Take advantage of this option. It’s a great feature, located in a highly visual place. You might be surprised at the amount of traffic this button can generate. Just be sure to link it with a page that is appropriate to the button and relevant to your page.


About Section

The about section is an important section on your Facebook page, for several reasons:

A) It provides a highly visual space to utilize your keywords helping with your SEO strategy.

B) It provides a highly visible space to create a clickable link. Which helps with your link building strategy and can generate traffic to your website.

Most social media profiles allow you to create an about section. This area should always be optimized.


Facebook can be a really powerful component of your online plumbing marketing strategy. Make sure you are utilizing it to the fullest. For more information on how to get the most out of your Facebook page and other plumbing marketing topics contact Grow Plumbing today!


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