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Boost Engagement for Your Facebook Page with These Tips

September 24th, 2017 by gtowsley Leave a reply »

 

boost engagement for your facebook pageHaving a Facebook page is a necessary part of any plumbing marketing strategy. Measuring your success is another crucial part of your Facebook marketing strategy. If you have an active strategy with your Facebook page, then you are familiar with your page insights. One of the most important things to pay attention to on your page insights in engagement. Your engagement score measure how people are interacting with your page, it measures likes, reactions, shares, comments, and so forth. Having a good engagement score means that people are interacting well, and chances are if you have good engagement, then you will also have good traffic and good conversions. But what if your engagement isn’t that great? Here are some tips to help you boost engagement for your Facebook page.

 

#1 Content

Promoting good quality content is important to boost engagement for your Facebook page. There are several things to keep in mind when it comes to the content you promote on your Facebook page:

 

  • Focus on quality – Quality is one of the most important parts of your plumbing marketing strategy. Keep things relevant to your brand and industry.
  • Be consistent – Maintaining your image is an important aspect of creating a strong brand. Strong brand recognition will help boost engagement for your Facebook page.
  • Post often – Posting on a regular basis is important. The more you post the better visibility you will have
  • Diversify – Posting a well-rounded selection of content will help you gain more visibility and appeal to a larger group of viewers. Tyr incorporating images, blogs, infographics, and videos.boost engagement with your facebook page

 

#2 Share

Facebook is all about sharing, and sharing your friends content is a great way to boost engagement for your Facebook page. Share your friends content. This is a great way for form a beneficial networking partnership. When you share someone’s content they are likely to return the favor. This is beneficial exposure for them and beneficial exposure for you.

 

#3 Ask Questions

One way to boost engagement for your Facebook page is to ask your audience questions. People like to know that you value their opinion. Ask questions that are relevant to your industry, get people involved. This helps get people to participate and will boost engagement for your Facebook page, not to mention give you valuable insight into what your customers are looking for; information that you can use in all kinds of areas with your plumbing marketing.

#4 Give Them What They Want

It is important to regularly check your page insights as well as your analytics report. This information will help you in more ways than one. These reports tell you what types of content your audience responds to the most, what search terms they use, what times of day they are active on Facebook, what area they live in, and so much more. This will help you post better content geared towards their tastes. When you give your audience more of what they want, then you will boost engagement for your Facebook page.

 

#5 Participate

You can boost engagement for your Facebook page by participating. Participating in conversations with your audience, and giving recognition where its due. If you get comments make sure you acknowledge those comments. This will keep the engagement train rolling and help sustain long term engagement with your Facebook page and your brand.

 

To learn more about how to boost engagement with your Facebook page and other plumbing marketing topics contact Grow Plumbing today!

 

 

Internet Marketing

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