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How to Improve Your Plumbing Website for Better Conversions

September 28th, 2017 by gtowsley Leave a reply »

 

Your plumbing website exists for the sole purpose of creating customers. When things aren’t going as well as you would like, then it is time to analyze what is going on. A good place to start is your website. Your website should be able to effectively convert traffic into leads. One indication that it is an issue with your plumbing website, is that you have a high amount of traffic with low conversions. If people aren’t clicking, or spending much time on your website then you definitely have a problem. Here are some things you can do to improve your plumbing website for better conversions.

 

Check Mobile Conversion

plumbing websiteOne reason you might have low conversions is your website doesn’t convert more mobile users. Since just about everyone uses their smartphones these days to access the information they need online, a website that does not convert for mobile users can be problematic for your conversion rate. Instead of exploring your website, visitors are greeted with a distorted view of a website where the whole page doesn’t fit the screen. This make navigation almost impossible or extremely frustrating at best. Instead of learning more about your brand, they bounce to the next site that is mobile friendly and does convert.  A website that is not mobile friendly makes potential customers work harder then they want to, if the information is not easily accessible they move on.

If it has been some time since you created your website, then you really should check how it converts. Pull your website up on your phone.  Most website automatically convert these days, however there are still a few rogue websites out there. Contact your web designer if you need help with this.

 

Simplify Things

When it comes to getting better conversions for your plumbing website, simplifying things can make things a lot better. Cut down on the number of pages, and make navigation as straight forward as possible. Choose a design that is easy on the eyes, and easy to read. And make sure your contact information is easy to find. A fancy design with lots of graphics may look really cool, however you suffer from slow loading speeds, which will frustrate customers. You also want to leave little room for distraction.

 

Images

Images are becoming more and more important for plumbing marketing, and should be apart of your plumbing website. Most customers favor a website that has a fair amount of strategically placed images, as opposed to a website filled with plumbing websiteparagraph after paragraph of text. Utilize images to balance and support your text. Consider images that are professional, relevant, good quality, and help strengthen your brand.

 

Call to Action

A good call to action can do wonders for a plumbing website and help better conversions. You call to action should be compelling, and easy to decipher. Use bright colors, and words that help create a sense of urgency.

 

Learn more about create a better plumbing website to help you better your conversions. Contact Grow Plumbing today to discuss your plumbing marketing strategy.

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