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Why Video Marketing is Taking Over

October 6th, 2017 by gtowsley Leave a reply »

 

How You Can Get on Board the Video Marketing Train

 

video marketingVideo marketing has always had its place when it comes to online plumbing marketing. It’s an effective way to communicate a strong call to action for marketing purposes, and reach a wide scope of people. Video is easily, the most accepted form of marketing because it has mass appeal. However, until recent years, producing good quality video content was an expensive feat. One, that required hiring a professional. Unfortunately, many small businesses didn’t have the budget for this type of project, so video marketing wasn’t a huge priority. Fast forward a few years, there has been a huge shift in the type of content that people are consuming. Here’s why video marketing is taking over, and how you can improve your video content strategy.

 

Advances in Technology

Mobile use has increased exponentially over the last several years. In addition to increased mobile use, the technology has also improved. Smartphones come equipped with cameras that put old point and click cameras to shame. In addition to the improvement of picture and video taking capabilities, there are also a whole suite of apps to help everyday people edit their own images and videos. It has never been easier or more accessible to make good quality visual content.

 

The Demand

The demand for visual content has increased over the last several years. Video only social media sites like Snapchat have grown significantly with over 400 million snaps being shared and viewed per day! With staggering statistics like these, video marketingit’s no wonder other social media sites like Facebook and Instagram have jumped on the video content bandwagon, releasing live video streaming and video stories. Users of these sites, are eating it up, sharing and engaging with more video content than ever before.

 

How to Improve Your Video Content Strategy

The first thing you want to do to improve your video content strategy, is get involved. Start small and use the technology and materials you already have. For example, start by creating video stories on Instagram. These are short little clips you can record directly from your smartphone. Play around and have fun with it, remember it’s supposed to be fun and engaging. Once you feel comfortable with that, you may want to graduate to live streaming. Posting videos to YouTube is a great way to distribute your video content, as it can be shared with many of your other social media sites. In addition to having the ability to share, there is also great potential for exposure, as the average YouTube user will spend an average of 40 minutes per day on YouTube.

Remember to keep things professional and relevant to your business. You should also try to incorporate your brand into your video content. Focus on content that interests your audience. It may be a little bit of trial and error and checking your analytics reports before you get a good grasp of what your audience is interested in. For assistance with improving your video marketing strategy contact Grow Plumbing today!

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