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Link Building – How to Successfully Build Links to Your Website

October 13th, 2017 by gtowsley Leave a reply »

 

link buildingIn the world of online plumbing marketing, link building has been one of those hot words over the last several years. With Google wiping out any chance of search engine manipulation, via link building, the practice sometimes gets a bad rep, because it is deemed unsafe or too risky. The truth of the matter is, is that link building is still important for your plumbing marketing, and there are safe ways to build links to your website.

 

Quality

The temperamental climate of Google over the last several years, has led many to believe that link building will get their website penalized by Google. While careless practices and spamy link building can land your website in some hot water, there are plenty of legitimate ways to go about your link building. If all else fails, consider quality to be most important when link building. Focus on links that are organic, and come from a good source. Paid links, that don’t occur naturally are where people can get in trouble, and while they can deliver instantaneous results, they are usually short lived on not sustainable.

 

Long Game

Link building is a great way to build a good search ranking for the long haul. These are links are thoughtful, relevant, well placed, and organic. This requires a good strategy and consistent effort. It is something that you work at for a while and take the time to link buildingbuild.

 

Authority

One thing to keep in mind when building links for your website is the authority of the site you are linking with. The more popular a site is, the more links it has, the more authority it will have. It is much better to link to a site that has links of its own vs linking with a new website that doesn’t have any. It is like a popularity contest, Google puts more weight with sites that are popular.  

 

Outsource

One of the best things you can do for your plumbing marketing is it admit when you need help. Plumbing marketing and link building can be confusing for some, and while many people are successful running their own marketing, others need a little help. It’s like repairing a clogged drain, some homeowners may know exactly what to do, however many are much better off calling a professional plumber. Grow Plumbing specializes in plumbing marketing, and can help you grow your business organically online. Contact us today to learn more about our services, and how we can help you grow your business. 

 

Internet Marketing

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