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How to Gain Success with Your LinkedIn Strategy

October 15th, 2017 by gtowsley Leave a reply »


LinkedIn is a powerful business networking tool. When used correctly it can really help you with your plumbing marketing. So often we see plumbers neglecting their LinkedIn strategy, and this should be the case. The truth is, is that LinkedIn offers a wealth linkedin strategy

of opportunity for you to expand your business and your online reach. Learn how to gain success with your LinkedIn strategy.


#1 Complete and Optimize

One of the biggest downfalls we see with LinkedIn users, is a failure to complete and optimize their profiles. There are a lot of details in a LinkedIn profile, and it can be time consuming, but it is well worth it, as profiles that are more complete rank better. Keep in mind, that all of these areas to complete offer an opportunity for you to optimize your profile using your keywords. To gain the best exposure, you should seize every opportunity you get to optimize your profiles.


#2 Profile Picture

Selecting a profile picture can be a hard thing to do. However, it is really important in order for you to gain success with your LinkedIn strategy. Select a profile picture that is professional and of good quality. A head-shot is a good idea, one that clearly shows your face. Avoid too much clutter and distraction in your picture, and be sure to leave out any unnecessary props. Just a clear picture that helps demonstrate who you are as a business person. Group photos, logo pics, and pictures demonstrating your work are good for subsequent supporting pictures, but shouldn’t be used as profile pictures. In addition, simply foregoing the profile picture all together is just as bad as having an unprofessional profile picture.

linkedin strategy 

#3 Update Your Profile

Updated your profile on a regular basis. LinkedIn may be fore business networking but it is still social. Make sure you update your status on a regular basis. Share your blog, or an article you think is interesting and relevant to your business. This is a great way to engage your audience on LinkedIn and start networking with other professionals


#4 Seek Out Relationships

LinkedIn is the perfect place to find networking partners. Business referral relationships can be beneficial for everyone involved. You give referrals, you gain referrals, and your mutual customer get referrals to businesses that are reputable. Utilize the advanced search feature to seek out individuals that you would like to network with. Think about other service industry professionals, or professionals in your area who would be likely to refer business to you.

To learn more about how to gain success with your LinkedIn strategy contact Grow Plumbing today! We specialize in plumbing marketing and can help you with all of your online plumbing marketing needs. 


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