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Everything you Need to Know About Google Home Services

October 24th, 2017 by gtowsley Leave a reply »

 

With the release of Google Home Services, Google has accomplished a couple of things: A) It provides customers with more relevant search results and B) Provides quality leads to plumbers and other service technicians. So far Google Home Services is only google home servicesavailable in limited geographic areas, but that is all changing, as Google is quickly releasing Google Home Services every day to new locations. So, what does this mean for your plumbing marketing?

 

Relevant Search Results

For customers looking for home services like: plumbers, electricians, lock smiths, and house cleaners, Google Home Services matches search queries with results that meet the specific search criteria. This allows users to narrow down results with specific search criteria. Google will then provide 3 listings that match the query as closely as possible. From areas of specialty, to specific geographic location, Google will only provide the most relevant listings. This saves users time, and keeps them on Google instead of referring them out to local directory sites like Yelp! Instead of middle manning the search, Google is providing more direct search results.  

google home services

Quality Leads

Google Home Services is beneficial for plumbers too. It provides plumbers with quality leads. When it comes to generating leads for your business, one of the most important things is to make sure the leads are of good quality. That they fit the description of your target customer. Generating a lot of leads is good for exposure, however if the leads don’t fit the right profile, then they probably won’t convert, and this will give you a low ROI.

 

So What’s Next?

Like we said, Google Home Services is slowly being released around the country. If you plan on taking advantage of the benefits Google Home Services offers, there are a couple of things you can do to prepare. First create and optimize a Google Local Business page, then encourage your customers to review and rate your business. Good online credibility is part of the deciphering factor for which business populate in results.

 

To learn more about Google Home Services and how your business can benefit from it join us for our webinar this Thursday, Oct. 27 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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