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Creating Keywords for Your Customers and for Google

November 8th, 2017 by gtowsley Leave a reply »

Keywords are an important part of your online plumbing marketing strategy. Aside from their primary function, they also help give your strategy a theme or direction. In order to select the right keywords for your plumbing marketing campaign there are a few things you should consider; 1) what are your customers searching for? 2) what is Google looking for? You want to be able to attract both, customers and search engines, so finding a balance is a must.

 

What are Your Customers Searching for?

plumbing marketingFirst and foremost, when it comes to deciding on keywords for your plumbing marketing, you must think about what your customers are searching for. Think of simple but specific terms. Remember, your customers aren’t the expert, so they probably won’t be searching for really complicated terms that only those in the industry know. You also want to be specific. For example, incorporate a geographic location to narrow down the results. The broader the term, the harder it will be to rank for. By using the keyword “Anaheim Plumbing Company” instead of “Plumbing Company” you have made less difficult to rank, and also narrowed down the demographic to provide more relevant traffic. Quality traffic is always going to be better than volume. You can also try using industry specific terms that narrow down your niche, for example “Green Plumbing”, “Anaheim Drain Cleaning Specialist”, “Anaheim Rooter”. These terms will help narrow the results down to your specific customer.

 

What is Google Searching for?

Google and other search engines deliver the results to your customers. It’s their job to ascertain if your website is relevant to the search query or not. So how do they accomplish this? They index your website with webcrawlers. They analyze the links coming in, theplumbing marketing body text, the alt tags, title tags, and so forth. When it comes to creating keywords for search engine, they still be to be specific for search, but also utilized in the appropriate areas. For example, images provide no SEO benefit, unless you utilize Alt tags, and your title tags are specifically designed to tell webcrawlers what your website is about. Take advantage of these and optimize them appropriately. You should also be aware that search engines have become more sophisticated in their ability to determine what a website is about. Gone are the days of keyword stuffing, this practice can in fact land you in some hot water with search engines. Instead focus on quality content that is unique, relevant to your business, and what your customer want to read. The more natural things are developed the better for your business in the long run.

 

What customers want is better more relevant search results and Google wants to deliver. If you need a little help with your online plumbing marketing strategy, contact Grow Plumbing today! We specialize in plumbing marketing and can help you with your strategy. Learn more here. 

 

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