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Online Plumbing Marketing Tips for a Tight Budget

December 7th, 2017 by gtowsley Leave a reply »


If you are a small business, or if you are just getting started, then you might be working with a tight budget for your plumbing marketing. Navigating the sometimes-confusing waters of online plumbing marketing can be quite cumbersome if you are on a tight budget. You have to spend money to make money, right? That saying is true, however it isn’t always applicable. When you are looking to grow plumbing business, it is possible to achieve great results without an endless budget. Here are some online plumbing marketing tips when you are on a tight budget.


#1 Know Your Customer

online plumbing marketing

Image Credit: Drinkpreneur,

One of the most important things when it comes to working with a tight budget is to know you customer well. Know their online habits; where they are most likely to spend their time socially online, what times of day they are most likely to be active, and what types of content they are interested in. You may have to do some research into the different demographics of each social media outlet. Try to think like your ideal customer. What are they searching for? What are they interested in? If you are unsure, conduct some research. Take a survey, take a poll on social media, ask your customers for feedback. The more you know about your customers, the more you can customize your plumbing marketing efforts to their tastes and get a bigger bang for your buck.


#2 Check Your Analytics

You also need to be consulting with your analytics report on a regular basis to gain a good sense of who is visiting your website and what sources they are coming from. This information can help you identify potential sources of traffic you were unaware of. It can also help you prioritize your plumbing marketing efforts and appropriate funds accordingly. After all, it makes more sense to put more of your budget in areas that are performing well vs. those that are not really delivering. You analytics report can also help you identify which keywords are driving traffic, which pages receive the most visits, what, types of content people are responding to, how long people are staying on your sight, and so much more. All of this information can help you run a more efficient and effective plumbing marketing strategy.


#3 Elbow Grease

When you are working with a tight budget, you may have to put in a little extra elbow grease to get the results you want but they are absolutely attainable. You simply have to

online plumbing marketing

Image Credit: Quotes Valley,

be willing to put in the time and effort. Remember good things don’t happen overnight, and when you are attempting to create a sustainable presence online, it is going to take a little time. Dedicate time to your plumbing marketing. Make it a point to get a blog post done at least once a week. Spend an hour or so in the morning nurturing your social media sites. What’s important is to remain consistent.


#4 Take Advantage

There are many sites out there that are completely free and allow for great exposure. Social media is a great starting place. Facebook, Twitter, and Instagram are all free sites that you can create yourself and also optimize. You should also claim your local directory sites like Yelp and Google Local. These sites are also free, and have ample room to optimize. You don’t have to spend a lot of money to get your name out there. Set up your profiles, claim your listings, optimize your pages, provide a link to your website, supply content if applicable, and ad some images.


#5 Paid Advertising

Paid advertising is a great way to get a boost for your efforts. However, it isn’t the solution for long time sustainable traffic. That is unless you are willing to shell out the cash. If you are on a tight budget, but still want to see what paid ads can do for your business, there ads placement services out there that are more affordable. It all depends on your audience and what you are trying to achieve. This is where knowing who your customer is comes into play. You have to be strategic; target the right audience, use the right words, use the right images. Google and Facebook are obvious choices, but have you considered Bing? Bing is less expensive than Google, and while they don’t have the same amount of users, ads ran with Bring tend to deliver quality results when you are on a tight budget.


For more plumbing marketing tips and tips on how to achieve results on a tight budget please contact Grow Plumbing today! 



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