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Revving Up Your Content Strategy for the New Year!

December 12th, 2017 by gtowsley Leave a reply »


Can you believe that we are already at years end? With only a few short weeks until the New Year, there is never a better time to start focusing on your plumbing marketing content strategystrategy for next year. This includes your content strategy. This year we saw a huge focus on content, and it doesn’t look like anything is going to change next year. If you are just embarking on your content strategy journey, or perhaps you are looking to breath new life into your plumbing marketing, here are some tips to help you rev up your content strategy for the New Year!


#1 Company Needs

In creating a comprehensive content strategy, you must first look at the needs of your business. What are you trying to achieve with your content strategy? You can start by outlining your goals for your business. What would you like to accomplish next year? For example: are you trying to boost engagement on social media? Or are you simply trying to gain more traffic to your website? You need to address the needs of your business before you create a plumbing marketing strategy. We suggest having two sets of goals; short term and long term. Goals should be revisited on a regular basis, say; quarterly, semiannually, and annually. This helps you market better, and helps put things into perspective. When creating goals, make sure you are creating achievable goals. Don’t be afraid to adjust your goals accordingly.


#2 Self Audit

content strategyPart of creating a new plan, is analyzing your old plan. Which you should be conducting regular analysis of your website analytics. However, if you haven’t done so before, now is the perfect time to conduct a self-audit of your website. Look at your content, look at your navigation, what pages are generating the most traffic? What keywords are delivering? Do you have duplicate old content that needs to be re-purposed or retired? Updating your website should be an ongoing process. It keeps things fresh and relevant and let’s search engines know that you are serious.


#3 Customer Wants

Part of creating a good content strategy is addressing what your customers want. You can do this by again, consulting with your analytics. What content drives the best engagement scores? Meaning most likes, comments, and shares. The goal is to find out what your customers want to see from you, then generate more content that is similar. Not to say that this is all you are going to generate, diversity is also valuable. But if you know what drives your audience you can create better content for them.


#4 Competitive Analysis

When creating a new plan for your plumbing marketing, it is always a good idea to perform a competitive analysis. What is your competition doing? This helps you identify new possible strategies, helps you diversify, and gives you insight into what works and what doesn’t. Of course, you don’t want to copy anybody, however knowing what your competition is up to with their content strategy helps you remain competitive.


#5 Distribution and Promotion

Distribution is part of any content strategy. How are you going to get your content out to the masses? Social media is the obvious choice, but which social media profiles? It is important to make sure that you content is scene by the right audience, so take some time to identify which social media sites your audience is most likely to be. A little automation, using a social media dashboard, like Hootsuite for example, can help you manage and update all of your profiles from one convenient location.  In addition, you can also see which posts perform then boost them. This is a form of paid advertising in which the social media site will promote your content to the audience that you specify. This can be great to generate more exposure and create a boost in traffic.


For more tips on creating a better content strategy for the New Year contact Grow Plumbing today!


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