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Why Reviews Should Matter to Home Service Professionals

December 13th, 2017 by gtowsley Leave a reply »

By Laura Nelson, Director of Marketing, Broadly.com

As word-of-mouth has moved online in recent years, homeowners are increasingly relying on what they learn through online reviews about plumbers, roofers, HVAC contractors, and more, before inviting new providers into their homes and making buying decisions. As a result, it’s critical that home service professionals build and maintain strong online reputations. Reviews should matter to contractors interested in attracting new customers and growing their businesses. Consider the following:

  • A survey conducted and analyzed by Software Advice revealed that 68% of consumers say that they find online reviews to be “extremely” or “very valuable” when researching local home service businesses.

  • The same study reported that 86% of consumers said that they would pay more for a service provider with more positive reviews.

  • By the end of September 2017, 14% of all reviews on Yelp were written about home and local service businesses. If that does not seem significant, that’s nearly 20 million reviews (and growing)!

  • Yelp is one of the most popular sites for consumers of residential services, according to the same study from Software Advice.

What this means for home service providers: An active process and investment in building a strong reputation for your business on Google, Facebook, Yelp, and other important review sites is essential to not only ranking effectively in local search, but also enabling your happy customers to do the talking for you. This, in turn, enables you to attract more customers, and build trust in your community – on and offline.

Great reviews and more customers help owners and managers make active investments to grow, and ensure the sustainability of their businesses. Consider the case of Burkell Plumbing of Sausalito, California. Prior to investing in review generation technology, Burkell Plumbing had few customer reviews, and were outranked in local search by plumbing businesses in neighboring areas. A proactive customer outreach strategy enabled owner Jake Newman to grow his reviews and improve his search ranking, attract more customers, and generate a 20% increase in revenue. An increase in demand from homeowners also enabled Jake to grow his team from 5 to 14 members. Learn more about the story of Burkell Plumbing here.

Whether you’re investing in software or taking a do-it-yourself approach, we recommend taking a proactive role in customer conversations to generate more word-of-mouth about your business. Additionally, by actively monitoring and managing customer feedback, you can take steps to improve the service experience for all of your homeowner customers.

Broadly helps all types of home services businesses manage their online presence and generate great reviews on Google and other important websites with ease. Click here to learn more and request a demo of the Broadly solution or call (800) 693-1089.

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