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What’s Ahead in Digital Marketing for 2018

December 30th, 2017 by gtowsley Leave a reply »

 whats ahead in digital marketing for 2018

With only a few short days until the close of 2017, now is as good a time as any to think about next years marketing strategy. The holidays can get busy and it’s easy to get distracted, however, planning ahead for next year’s digital marketing strategy is always a good idea. So, what’s ahead in digital marketing for 2018?

 

Capitalize on Micro Moments

What is a micro moment? A micro moment occurs when a mobile user turns to their phone to act on a need- to know, go, do, or buy. So how can you capitalize on this? It’s called anticipatory service. To do this you need to know you

whats ahead in digital marketing for 2018

Image Credit: LinkedIn, https://goo.gl/dQn43h

customers well. This helps you pinpoint when a micro moment will happen. Then you can be in the right place at the right time. This plays heavily into your mobile marketing strategy. You have to be able to provide the information people are looking for quickly and quench their thirst for knowledge. In part, its about instant gratification, mobile users are becoming increasingly impatient. They want the information they want, and they want it now. For a home services provider like a plumber, consider running ads with Google Home Services. This is the perfect platform to capitalize on users needs, and take advantage of their micro moments.

 

A.I.

Artificial intelligence technology is gaining traction. This year we saw a lot of improvement in this scope. We only anticipate things to get better from here on out. What does this mean for your digital marketing? Since people are relying on voice activated technology and gadgets, content needs to be geared for voice activated search. With the onset of Amazon’s Echo, Microsoft’s Cortana, Google Home Services, and Apple’s Siri there have been a lot of advances in an effort to remain competitive. Personalization, and relevancy are key. For plumbers attempting to remain relevant and competitive, it will be important to focus on long tail keywords that users will be searching for. This gears your SEO for this type of search. Also, local directories and running ads with Google Home Services will also be important in order to be “visible” for these types of searches.

 

Social Media

whats ahead in digital marketing for 2018Social media is definitely going to be relevant in 2018, however, there has been a shift in popularity over the last year. Twitter, actually saw a decline in users in 2017, while sites like Instagram and LinkedIn saw an increase. The reason being, is Instagram and LinkedIn focused on improving the user experience with new innovations, as opposed to user acquisition. Instagram stories was rolled out this year, and was instantly popular, surpassing Snapchat with 800 million users a month. 2018 will only give Instagram more traction, as this form of content distribution is growing in popularity. If you haven’t already done so, we recommend getting on board the Instagram train. As more and more users are shifting their preference.

2017 was a great year for digital marketing, we have high hope for 2018 as well! Now is the perfect time to get you digital marketing strategy dialed in for 2018! Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you with your 2018 strategy!

 

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