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A.I. and Digital Marketing – 2018 Plumbing Marketing Strategy

January 6th, 2018 by gtowsley Leave a reply »



2018 plumbing marketing strategyThis last year has seen a lot of changes in terms of digital marketing. None more progressive than A.I., or artificial intelligence. As the technology has grown leaps and bounds over the last year, marketers have found themselves slowly embracing the new frontier of A.I. and incorporating it with their digital marketing strategies. So how can you incorporate A.I. into your 2018 plumbing marketing strategy?


More Thoughtful Ads

A.I. is beneficial for marketers looking to run better, more effective ads. The use of A.I. technology helps create better ads by taking a lot of the guess work of it. Marketers can now use A.I. to research and develop more powerful ads that are more effective and make more of an impact. This allows ads to be created with a more meaningful message catering to the target audience’s tastes, desires, and needs. In addition, some A.I. has been effective at identifying trends in behavior and traffic. Allowing ads to be targeted based on context instead of just keywords. This allows for better click throughs and conversions. The more sophisticated the technology gets, the more helpful A.I. will be with ad placement, as well as creating personalized treatment.


How A.I. Affects Search

The way people conduct a search is now different. Which is another reason to embrace A.I. for your 2018 plumbing marketing strategy. Information is readily available to consumers, as all they need to do is reach for their smartphones. 2018 plumbing marketing strategyCompanies looking to stay competitive need to incorporate A.I. into their plumbing marketing strategy in order to stay visible and competitive. Since more and more users, are using smart assistants and speaking queries directly into the search engines, it will be important to rethink keywords. What queries is your target audience speaking into their search bars? When it comes to being effective, relevant, and competitive during the rise of A.I., long tail keywords are showing to be more effective. These are usually 3-4-word keyword phrases that are very specific to your brand and the services you are selling.


Monitor How Customers Interact with Your Brand

Another way A.I. can be beneficial for your 2018 plumbing marketing strategy is with reputation monitoring. As you already know, word travels fast on the internet. With so many review sites, and blogs, and social media sites where customers to mention and interact with your brand, monitoring the activity is crucial. However, with so many sites it’s hard to keep track of them all. A.I. will become a crucial component of reputation monitoring and will also help businesses monitor how customers interact with their brand on multiple channels.


To learn more about what 2018 will hold for plumbing marketing or how to get started incorporating A.I. into your plumbing marketing contact Grow Plumbing today!


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