Grow Plumbing

Plumbing & HVAC Lead Generation 

Call Today! 310-909-8835 

twitter
facebook
youtube
Call 310-909-8835

Get on Board with Google Home Services

January 9th, 2018 by gtowsley Leave a reply »

 

GOOGLE home servicesGoogle has been working on expanding Google Home Services for the last several years. While only being tested in select markets for the last several years, they are in the process of rolling out the platform nationally. Currently Google Home Services is available in 30 US cities including: Los Angeles, San Francisco, Seattle, Phoenix, Atlanta, Philadelphia, and Baltimore to name a few. This year it is expected that Google Home Services will be available in even more cities, as Googles looks to streamline the Google Home Services platform. If you haven’t looked in to Google Home Services yet, now it the perfect time to get on board with Google Home Services, here’s what you need to know.

 

No Longer the Middleman

With the release of Google Home Services, Google has decided that they no longer want to be the middleman in lead generation. Instead of referring visitors to sites like HomeAdvisor or Angie’s List, Google realized that it is more advantageous to keep traffic on their own turf, instead of referring it out. While home services companies will still be advertising with Google, the Home Services ads are different from Adwords. Instead of buying advertising space, businesses with home services ads will be “brokered” to potential customers.

 

Quality Control

In addition to “brokering” deals between service companies and customers, Google will also be checking for quality control. Google realizes that in order for this platform to be a success, customers need to be paired with service companies that have a good reputation.

  • Google will be monitoring Google Local profiles, so if you have a listing now is a good time to start monitoring it. Monitor reviews and encourage customers to leave feedback. It is important to be aware, that once enrolled in the program, there will be a separate rating and review section aside from your Google Local listing. These are reviews solicited directly from the Google Home Services app.
  • Google will also be conducting an initial background check and license check. This is all part of the Google Guarantee, which covers customers in the event that they are not satisfied with the work quality.

 

Why You Should Get on Board

One thing to keep in mind, is that other sites like HomeAdvisor, Yelp, and Angie’s List are all relying on search results to generate traffic, not the other way around. Which is why Google Home Services ads will have better visibility in search. Google Home Services also caters to mobile users, which is important to gain the best visibility for your company, as most search now takes place on smartphones and tablets. To learn more about Google Home Services contact Grow Plumbing today! We specialize in plumbing marketing and can help get your business ready for Google Home Services. 

 

 

Google Local Services Webinar

 

Related Articles

The Next Step in Your Google Advertising Strategy – Google Home Services

Google Home Services Checklist

Google Home Service Brought To You By Raymond Mills

Advertisement

Comments are closed.