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Native Advertising for Your Plumbing Marketing

January 14th, 2018 by gtowsley Leave a reply »

 

Native advertising has seen a huge rise in popularity over the last several years. Probably because social media platforms have become so popular, and the use of more visual content on social media. You may be asking, “what is native advertising?” In short, the term native advertising is a type of advertising that matches the form and function of the platform is it on. These days, native advertising is primarily done online, however there are also traditional advertising tactics as well, such as advertorials, which were quite popular over the last several decades. Here’s how you can incorporate native advertising into your plumbing marketing strategy.

 

Method

Native advertising has been extremely successful on social media platforms like Facebook. Feed based advertising is an easy way to adapt your advertising ads to the platform they are on. And with so many users on sites like Facebook, the native advertising for plumbing marketingpotential for good exposure is high. Native adverting on Facebook appears directly in user’s feeds and can appear in several different forms including video clip or image. These ads will be eye catching, and informative. Informative being the operative word. As we all know, content drives the social media experience. The more informative, the more useful, and the more unique the content is the better it will perform. Focus on solving problems, informing, and providing solutions.

For plumbing marketing purposes, consider videos on what not to pour down the drain, or how you can fix low water pressure. Real issues that your potential customers might have. Provide them with just enough information to inform them, then make it easy to contact you. Remember, you are trying to inform your audience, but not mislead them. Make sure you use clear labeling from the beginning. For example; use verbiage like “this plumbing tip is brought to you by SoCal’s Best Plumber”. Its lets the audience know that yes this is an advertisement from the beginning. This helps reduce the feeling that they were mislead or manipulated, which can have a negative impact on your ad campaign.  Create a positive experience with clear communication from the beginning.

 

Targeting

native advertising for plumbing marketingSocial media sites are great for native advertising because they offer a very specific way to target your audience. Instead of placing ads in blogs and articles, social media platforms allow you to narrow down who you want to see your ads. The more specific the target audience is, the more effective your ads will be. Creating good ads is only half the battle, the next thing making sure your ads get in front of the right audience.

 

Need a little assistance with your native advertising? Grow Plumbing specializes in plumbing marketing, and can help you come up with brand specific, targeted ads that will deliver the results you want. Contact Grow Plumbing to learn more.

 

 

 

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