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Story Time! How to Master Instagram Stories for Your Plumbing Marketing

January 17th, 2018 by gtowsley Leave a reply »


Instagram Stories was released last year, and has already surpassed Snapchat in the number of monthly users. This year, it only seems like it is going to gain in popularity. Which means that there is a huge opportunity for you to grow your brand with Instagram Stories. Instagram stories are effective at building a brand because they are fun, addictive, and some consider more authentic. They are also simpler to create then you would think. Since, Instagram Stories don’t last for more then 24 hours, it requires less effort and crafting. It’s a real-life view of your business and helps engage your audience.


Plan Ahead

Just because they are simple to create doesn’t mean that you shouldn’t put any thought into it. For plumbing marketing purposes, it is a good idea to plan ahead with your Instagram Stories. You can ad your Instagram Story-lines to your Instagram stories for plumbing marketing content calendar. Jot down some ideas and have a plan. It doesn’t have to be a big production, but at least have a general idea of what type of content you want to promote with your Instagram Stories.


Get Creative

Instagram offers a lot of creative features for creating Instagram Stories, you can add a filter, augmented reality filters, stickers, and more. There are a lot of options, we suggest doing some research into what is trending. Boomerang for example is a popular filter that gives subtle animation to your creation by boomeranging the image back and forth. It’s a fun way to get creative and stay relevant with the trends. You can also play with images, and lighting.



instagram stories for plumbing marketingUsing Hashtags in regular Instagram posts is a great way to gain exposure, however with Instagram Stories they aren’t all that effective because of their short-lived nature. However, you can include location tags as a way to be visible for users looking at a particular location. Instagram will put a collection of stories at the top of the search bar, one such collection is a local location specific story-line. For example, if your in New York and you go to search, at the top will be a group of Instagram Stories with the location tag New York. It’s how Instagram shows you what other Instagram users are doing in your area. This can help you gain local exposure, however, keep in mind your story will self-destruct at 24 hours.


The best way to get started with Instagram Stories is to simply give it a try. You will gain the best experience by being active with it. Remember to have fun, and be authentic that is what Instagram Stories are all about. For more information on incorporating Instagram Stories into your plumbing marketing strategy contact Grow Plumbing today!


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