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The Focus on Mobile Marketing and Why It Matters for Your Plumbing Marketing

January 19th, 2018 by gtowsley Leave a reply »

 

The mobile marketing movement is becoming more of a force that cannot be ignored. Mobile users recently surpassed traditional desktop computer users, which means that more of your audience is going to be on mobile devices. The number of mobile users is only anticipated to go up, as mobile devices like smartphone and tablets become easier to attain and the technology improves. If you haven’t already begun to incorporate a mobile marketing strategy into your plumbing marketing, then now is the perfect time.

 

Mobile Screen Conversion

One of the most important things to keep in mind when it comes to mobile marketing and your plumbing marketing is that the mobile screen is simply smaller than that of a desktop computer. There is less room, the font is smaller, and even

mobile marketing for plumbing marketing

Image Credit: CSS Chopper

though technological advances have improved the performance of mobile devices, they might not all have enough pep to load extensive webpages and graphics. So, with that being said, it is important to make sure that your website is compatible with mobile users. Most websites these days have 2 versions. An extensive flagship desktop version, and a simplified mobile device version. The mobile version only focuses on the key elements of the website. For plumbing marketing purposes this should include: contact information, services offered, service locations, specials, and a home page with an about section. Your mobile version should convert easily to the smaller screen with limited images, because remember there isn’t a whole lot of room. Mobile devices give a whole new meaning to “above the fold” when it comes to images, so don’t over do it. Also make sure the click to call feature is engaged.

 

Keywords for Mobile Users

A couple of things are important to keep in mind when it comes to keywords and your mobile marketing. For starters, focus on location based keywords, since most mobile searches involve location specific queries. Next you need to consider that most mobile search these days is conducted by voice search. Thanks to improvements in this technology, you have the rise and popularity of “Siri”, “Cortana”, “Ok Google”, and “Alexa”. In addition to being used by mobile devices, these apps are also being used in home smart speakers as well. Which means that keywords need to match the queries. People aren’t typing into the search bar as much anymore, instead they are spouting off commands into their phone or smart speakers. Its important to consider how these searches are being phrased. Focus on long tail keyword phrases, which are keywords phrases with 3 or more words.

 

Promotion

mobile marketing for plumbing marketing

Image Credit: CSL, https://goo.gl/tQz5Vy

Another aspect of mobile marketing is how you promote your business. Social media has played a big role in plumbing marketing over the last several years, and will continue to do so. However, it is important to understand that mobile users are also getting their social media fix differently than traditional desktop users. While Facebook still reigns supreme for both mobile and desktop users, other sites like Snapchat and Instagram are primarily on mobile devices. Both these sites command a high volume of users, as well as cater to a specific generation of users. Millennials and Generation Y is more likely to spend their time of these sites, and as they get older it will be more important to start marketing to them. In addition, many marketers are starting to realize the benefit of using Facebook’s Messenger to directly contact customers. This is an effective way to market and communicate with your audience, and is a great way to promote a new special offer or incentive you are running.

 

For more information on how to improve your mobile marketing strategy for your plumbing marketing contact Grow Plumbing. We specialize in plumbing marketing and can help you improve your mobile marketing strategy! Learn more here!

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