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Why You Might Want to Expand Your Social Media Portfolio

January 22nd, 2018 by gtowsley Leave a reply »


By now your social media portfolio probably consists of the big ones: Facebook and Twitter. However, when it comes to social media things are constantly changing and evolving. What was popular yesterday, may not even be relevant today. And since staying relevant is key when it comes to growing your business it is important to embrace new trends and refocus your efforts every now and then. 2018 is going to be an exciting year for plumbing marketing. This year we will see more of a focus on mobile marketing, augmented reality, the evolution of smart speakers and their effect on search. In addition, this year is a good year to expand your social media portfolio as well.


social mediaSites to Consider

If you are looking to expand your social media portfolio, a couple of good additions are Instagram and Snapchat. Both are extremely relevant in today’s social media culture, as visual content and live video streaming are becoming more and more effective at creating brand awareness and engaging with customers. Instagram releases Instagram Stories last year, and already has over 200 million users. That number alone should be enough to entice you to explore the possibilities. Instagram also offers a fun and creative way to engage with customers and build your brand. It’s simple and easy to use, and all you need is a smartphone or tablet to generate good quality content.


Sites to Reconsider

Since trends are constantly changing in social media, its important to reconsider some of the sites you are using. Peoples preferences change over time, new generations come of age, which ultimately influences where social media trends go. Twitter is a good example of one social media site you may want to rethink in 2018. Twitters growth features have been on a steady decline for the last several years. Instead of growing and improving user experiences, Twitter has remained relatively stagnant over the last several years. Now we aren’t saying to drop your Twitter strategy altogether, however, we do suggest prioritizing your efforts into areas that are going to deliver.


Embrace New Generations

Part of growing your business online is to get the best visibility for your brand. As new generations start to come of age, your audience has the potential to grow. It is important to make sure that as a brand you are appealing to all age brackets, because let’s face it, everyone will need a plumber at some point in time. Expanding your audience to include other generations will require you to expand your social media portfolio. As Generation Y starts to mature, it will be important to figure out where they are spending their time online, and what types of content they are consuming. This approach will give you a broader audience to market to.

 social media

To learn more about the latest trends in social media, contact Grow Plumbing today! 

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