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How to Get the Most Out of Your SEO

February 7th, 2018 by gtowsley Leave a reply »

 

SEO is an important part of your online plumbing marketing strategy. SEO serves several purposes: a) it tells search engines what your website is about and b) helps improve your search ranking. Getting your SEO right can take a little time and you must also have the ability to adapt and evolve your strategy for the changing times. As with most things in online plumbing marketing, SEO grows, changes, and adapts to meet the needs of todays online users. Here is how to get the most out of your SEO.

 

Choose Keywords Carefully

seoThe words your chose for your SEO are important. You want to make sure you chose words that are rankable, relevant, but not too competitive. Remember the broader the word or phrase is, the harder it will be to rank for. The goal is to bring relevant traffic to your site to convert, not get lost in the all the noise. You want to attract the right kind of traffic and that requires the right words. Chose words that are very specific to your business, words that are relevant to your specialty or location. In today’s SEO climate, with so many searches taking place on mobile devices, long tail keywords that are locally based tend to perform better. That is because most people are looking for local results. In addition, more mobile search is occurring via voice search. It is important to consider voice queries and what questions people would ask that will lead them to your business.

 

All the Right Places

Part of gaining success with your SEO is to optimize all the right places. There is more to optimize then just the body text of your website. While body text is important, it doesn’t invite search engines the way you might think. In addition to your body text you should also be optimizing:

 

  • Alt Tags – this is the only way pictures can get indexed
  • Meta Descriptions – this provides users with a little snippet of information about what your page is about. This should contain your keywords and provide and enticing description of your website.
  • Title Tags – Title tags tell search engines what your website is about. The optimization of title tags is the best way to invite search engines to index your page.

 

Update Regularly

Using your keywords on a regular basis is part of what search engines consider important. Updating your website on a regular basis helps demonstrate that you are actively participating and still relevant. A great way to do this is to update your blog at least once a week. This method continually provides new content, which search engines and audiences love. It also helps you use your keywords on a regular basis and boosts your online credibility.

Social Media

Optimizing your social media profiles is another important part of your SEO. Each profile provides a place to write an about section. This section should be optimized. Thisseo helps you populate in more than one location online, which helps boost your search ranking. In addition, the content you distribute on social media should also contain your keywords. This also helps you populate in search.

 

To learn more about SEO and plumbing marketing contact Grow Plumbing today!

 

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