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How to Create Better Facebook Ads

February 9th, 2018 by gtowsley Leave a reply »

 

Advertising with Facebook is a great way to reach your audience. With millions of active users, Facebook provides an place for your to reach a mass amount of potential customers. When running Facebook ads, it is important to consider your ROI. Since the cost of running Facebook ads can add up really quickly, you will want to make sure you create better Facebook ads that are effective and efficient. Here are some tips to create better Facebook ads.

 

Image is Key

Since on of the first things that people will notice in your Facebook ad is the image your use, it is important to select good visuals. The image you use should be eye catching and help support the topic you are promoting. Play around with colors, design, mediums. Gifs are really popular right now, are fun, and eye-catching. Your ad should also display what you are selling, in the case of plumbing marketing you should showcase your services or area of specialty. Make sure the image is clear and large enough. It is also important to make sure that you use a good font that is easy to read.

 

 

Clear Communication

Another part of running better Facebook ads is clear communication. Since you don’t have that much space, it is important to get your message across in a clear and efficient manner. There isn’t a whole lot of space when it comes to Facebook ads, so you want to make you ad really count. In addition, Facebook can be pretty stringent in terms of size requirements and content. Make sure you look over their guidelines carefully.

 

facebook ads

Image Credit: ReCo, https://goo.gl/kqUFUY

 

Call to Action

Your call to action plays right into clear communication. Your Facebook ad needs to be compelling and command people to click on it. This can be done with images or text. A combination of a strong verbal call to action, mixed with a strong supporting image is the best recipe for success. Make sure you call to action effectively communicates what it is you are selling and what you want people to do. Good call to actions inflict a sense of urgency with phrases like: act now, call now, click now, for a limited time…you get the point.

 

Running Facebook ads that deliver the results you are after can take a little time to fine hone the skill. Grow Plumbing specializes in plumbing marketing and can help you with your Facebook ads and other plumbing marketing needs. Contact Grow Plumbing to learn more.  

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