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Upcoming Changes in Google – The Google Speed Update

February 11th, 2018 by gtowsley Leave a reply »


google speed update

Image Credit: SEJ,

Ranking factors in 2018 have been on everyone’s mind these days. With a fresh start to your plumbing marketing strategy, you may be wondering what you can do to rank better. Google has its ranking factors that it deems important, and these are constantly changing to make the experience better for the Google user. Google recently announced some upcoming changes that are set to take place in July 2018. The Google Speed update is one of the changes to the Google algorithm and will be focused towards mobile page speed. Here is what you need to know.


For several years now, Google has said that page speed is a ranking factor. However, that was primarily directed towards desktop searches. Now as, mobile search has surpassed desktop search, there has been more of a shift to mobile first marketing. And while mobile friendliness was an algorithm update a few years ago, and page speed was considered to help boost mobile friendliness, it wasn’t a hard-ranking factor. Now, in July 2018 it will be, which is nice for Google to give business enough time to get their websites on point before the role out of the Google Speed update.


What Affects Page Speed?

There are several things that affect page speed. For starters you theme. If you are using WordPress to design your website, it is important to keep the theme simple and easy to navigate. The number of plugins can also affect page speed. Images also play a role in how quickly a page will load. Since the use of visual content is so important these days some people go a little overboard. Having too many images can bog down the loading speed, as well as having to large of images. Keep in mind, mobile devices are on a smaller screen, which means that not everything will fit or look the same as it does on your computer. When it comes to page speed, every second counts.


The Early Bird Catches the Worm

Fortunately, there is plenty of time to set yourself up for success before the Google Speed update takes place. There are several tools you can use to test your page speed. Testmysiteis the one that Google promotes. Switching to AMP or

page speed

Image Credit: Health System ED,

Accelerated Mobile Pages will help improve your page speed by simplifying the html code so it can load faster.


Page speed affects more than just your search ranking, it also affects your conversions. Peoples patience is nil these days. They want the information they seek, and they want it now. The longer they have to wait for the page the load, the more likely they are to move on to greener and faster pastures. Learn more about the Google Speed update by contacting Grow Plumbing today!

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