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How to Use Local SEO to Boost Search Ranking

February 16th, 2018 by gtowsley Leave a reply »

 

Plumbing marketing is competitive, you have a lot of competition out there competing for the same leads. One way to stand out and boost search ranking is with local SEO. Using locally driven keywords that are specific to your area helps produce better search ranking in local search and help generate the right kind of traffic. Since most searches are performed looking for local results, it is important to be visible to this audience. Here is how to boost search ranking using local SEO.

 Figure Out Who Cares

First and foremost, you need to identify who you are marketing to. Who is your target audience? Hopefully you already have some ideas, but consulting your analytics is a great way to see who is actually paying attention and what sources

Image Credit: Fluent, https://goo.gl/E9RYpb

theyare coming from. Is your traffic being referred to you? Or are you getting direct traffic? What keywords are users typing in to find your business online? This is important information to have to effectively use local SEO.

 Optimize All the Right Places

Next you want to make sure you are optimizing in all the right place. Title tags and meta descriptions are a must. Title tags and meta descriptions help tell search engines what your website is about. You will also want to take advantage of alt tags as well. These are tags that are assigned to images. This is the only way image are indexed by search engines. Utilizing Schema markup is also a great way to boost traffic, as it provides more in-depth detail and location specific information. This compels users to click on your link because it providers users with relevant information. The more relevant you are in search the better results you will get. Remember it isn’t just about search ranking. Relevancy is key, in order to turn traffic into customers.

 

local seo

Image Credit: Digital Resource, https://goo.gl/FdmGMn

 

 Implement Good Content Strategy

When it comes to leveraging local SEO, there are variety of ways you can go about it. Of course you should have a blog, however this isn’t the only way to utilize local SEO to boost search rankings. You can also utilize landing pages, optimize profiles, and gain benefit from online reviews. All of which help contribute to your relevancy and credibility online, in addition to your search ranking.

There is a lot of potential to reach new customers using local SEO. Local SEO is a great way to not only boost search ranking but also reach the right customers and stay competitive. To learn more about local SEO contact Grow Plumbing today!

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