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Google Chrome Ad Blocking – Tips for Better Ad Placement

February 18th, 2018 by gtowsley Leave a reply »

 

Google Chrome Ad Blocking

Image Credit: Big Startups, https://goo.gl/sStSmK

Within the last week, Google began the practice of blocking annoying and intrusive ads in their Chrome browser. This of course, is an effort to improve the user experience on Chrome. Google announced the chances to their ad blocking algorithm a few months ago, so marketers have had some time to prepare. It you didn’t get the memo, its ok. It is hard to keep track of all the changes, especially when it seems like there is something new every week. Here is what you need to know about the new Google Chrome ad blocking update.

 

Annoying and Intrusive Ads

Google’s goal is to make Google more appealing to users. They are already on the top, when it comes to search engines, however, they don’t want to go anywhere. They are constantly looking for new ways to improve the users experience by rolling out new innovations and updates. Ad placement matters when it comes to improving the users experience. Some types of ads prove to be more annoying, intrusive, and obnoxious, and are otherwise ineffective. For example:

 

  • Video ads that play at high volume
  • Popups with hard to find exit buttons
  • Ads that block the main content on the page
  • Distractive flashing ads

 

These are the findings by the Coalition for Better Ads.

 

Effective Ad Placement

Interestingly enough, users who were surveyed didn’t find anchor ads that annoying or annoying at all. Anchor ads are ads that are fixed to either the top of the bottom of the screen. They aren’t disruptive to the user, and therefore are viewed more favorable and effective.

 

Google’s Role

Google evaluates pages with either a passing, warning, or failing grade. This grading curved is based on the standards set forth by the Coalition for Better Ads. This is based on the number of page views. Marketers now have the opportunity to

Google Chrome Ad Blocker

Image Credit: Neowin, https://goo.gl/AffXzf

view Google’s assessment in the Ad Experience Report. Now under the new guidelines, if you receive a failing grade, you have 30 days to make adjustments. Failure to do so, could result in Chrome blocking your ads.

Desktop users have had the ability to block ads for quite some time. As ads became more aggressive on mobile devices, many users have already taken the necessary steps to block ads on the smartphones and tablets by downloading ad blockers. The new Chrome ad blocker is focused on cleaning up ads for mobile users, as about 50 percent of mobile search takes place via Chrome. It will be interesting to see how this plays out. 

 

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