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Online Ads and the Onset of Ad Blockers

February 21st, 2018 by gtowsley Leave a reply »

 

Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?

 

The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:

 

  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.

 

Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?

 

ad blocker

Image Credit: Didit, https://goo.gl/jDnNWw


How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.

 

Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!

 

 

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The Benefits of Google Home Services

The Case for Mobile Marketing

How to Improve Your Plumbing Website for Better Conversions

 

 

 

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