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Tips for Better and Affordable Lead Generation

February 26th, 2018 by gtowsley Leave a reply »


Better and affordable lead generation is one the most important things when it comes to building your business, especially online. When it comes to online plumbing marketing and lead generation there are just so many options out there.  When it comes to forming your strategy, it is important to consider a few things. For starters, your plumbing marketing budget. Second, you need to think about what works for your business and what you want to achieve. Remember, not all business will have the same needs, so different strategies will work differently for everyone. Here are a couple of tips for better and affordable lead generation.


#1 Email Marketing

As things have progressed in online plumbing marketing, email marketing has remained steadfast. Even with all of the new trends and advances in technology, email marketing is still an effective and relevant tool to use when it comes to better and affordable lead generation. There are several different ways you can use email marketing. You can use it in conjuncture with some of your other plumbing marketing tactics as a follow up to a webinar, for example. Or, you can use your contact list to follow up with customers about a job, remind them about upcoming maintenance, or let them know you have a new promotion. The point is, you stay in contact to stay relevant. Make good use of a strong call to action in your subject line to entice your contact to open your email. You should also employ the use of a nice color scheme, branding, and images.


#2 Webinars and Videos

Webinars are a popular way to educate your audience about your service or product. They can also be effective for creating better and affordable lead generation. You’re

better and affordable lead generation

Image Credit: Cultural Awareness,

basically sharing your knowledge with your customers. When it comes to plumbing or HVAC, there are a lot of options out there. Host a how to unclog your toilet webinar or share tips for running the AC more efficiently. When hosting a webinar, you are trying to establish yourself as an expert on the subject. This is not only effective at lead generation but can also help boost your online credibility. You don’t need fancy equipment either, your webcam or cell phone will do the trick. You can post your video on YouTube and then share it on your social media sites.


#3 Paid Ads

Paid ads are an effective way of generating a boost for your plumbing marketing, however it is important to note that not all ads are created the same. In the coming months, it will be important to pay attention to the new Google Chrome ad blocker that is coming out. This is designed to  block ads, that are deemed: annoying, intrusive, and disruptive. With this roll-out it will be important to focus on ads that are effective for your business, but also meet the guidelines for better ad placement. Focus on stationary ads, and avoid ads that employ disruptive videos, hard to find exit buttons, and popup ads, all of which are on the list for most annoying, disruptive, and intrusive. In addition, taking advantage of Google Home Service ads could be a great way for you to gain exposure and generate more leads, while adhering to the guidelines.

 better and affordable lead generation

There are a lot of ways you can generate leads these days. When it comes to growing your business, and knowing how to put your plumbing marketing dollars to work, it is important to know who your customer is and what they are interested in. Consulting with your analytics report is a great way to learn who your customers are. TO learn more about how to create better and affordable lead generation, contact Grow Plumbing today! 


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