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Forming Good Habits When Using Social Media for Plumbing Marketing

March 3rd, 2018 by gtowsley Leave a reply »

 

Forming good habit when it comes to using social media for plumbing marketing is crucial to gaining success. They say it takes 21 times to create a new good habit, but only once to break it. Forming good habits early on will help set to the tone for a plumbing marketing strategy and set it up for success. Using social media for plumbing marketing is an ongoing process that constantly needs to be adjusted and improved upon. There are always new things emerging in the world of social media, new sites, new mediums, new technology. Staying on stop of things by forming good habits can help set you up to be relative and competitive.

 

#1 Respond and Engage

Engaging with your audience is one of the most crucial things a marketer can do. It is important to get in the habit of responding to comments, likes, reviews, and messages in a timely manner. Failure to do so, could leave the engagement score lacking, not to mention brush of customers. Its important to make customers feel important by acknowledging them, especially when they take the extra time to engage directly. In the case of reviews, particularly bad reviews, it is always best to respond and attempt to work it out.

social media for plumbing marketing

 

#2 Post Compelling Content

Posting compelling content on a regular basis is crucial to the success of using social media for plumbing marketing. Every day people login to their social media accounts with the intent of consuming content. When using social media for plumbing is it important to get in the habit of posting content on a regular basis. It should be as frequently as possible, several times a week, if not every day. It is also important to embrace different types of content; from blogs, videos, images, memes, infographics, short video clips, live video streaming, and stories, its all relevant these days. And for each type of content there is a consumer waiting to eat it up! Posting regularly and diversifying the type of content is part of forming good habits when using social media for plumbing marketing.

 

#3 Actively Seek New Followers

Part of a successful social media strategy, is growing the network. The more visibility achieved, the more traffic generated, and the more conversions. It is important to actively seek new followers on a regular basis. Perhaps once a week, takesocial media for plumbing marketing time to search for new followers that meet your target audience. Think about their location, or the things that they are interested in. There are a lot of ways to specify specific criteria, when it comes to searching for new followers.

 

#4 Check Insights

When using social media for plumbing marketing, most social media sites offer a profile for businesses. These business profiles also offer valuable insight as to who is engaging with your brand and so forth. It’s like the analytics for your social media profiles. Just like it is important to consult with your analytics report on a regular basis it is also a good habit to check your page insights.

 

#5 Scope out the Competition

We are huge advocates for scoping out the competition. You should be aware of what others are doing around you, especially when it comes to using social media for plumbing marketing. We recommend selecting 3 of your closest competition and monitor their activities on social media. What types of content are they promoting? Are they running ads? Are customers engaging with their brand? This will give you valuable insight and help your form a better social media strategy.

 social media for plumbing marketing

To learn more about using social media for plumbing marketing, contact Grow Plumbing today! We specialize in online plumbing marketing and can help with your social media strategy!

 

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