As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!
1- Leverage Your Online Reputation
Image Credit: JW Max Solutions, https://bit.ly/2QYlDAu
Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.
If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.
2- Showcase Achievements
Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.
3- Make it Easy to Contact You
One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.
4- Mobile Marketing
These days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.
5- Re-targeting Ads
Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.
For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!
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