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Social Media Trends That Are All The Rage In 2019

January 26th, 2019 by gtowsley Leave a reply »

With each new year it is important to stay on top of the latest social media trends. This year doesn’t bring us a whole lot in terms of technology, however, there is still a strong focus on leveraging the latest, for example smart speakers. While there hasn’t been a whole lot change in smart speakers over the course of a year, their use is growing so implementing aspects into plumbing marketing that coincide with smart speakers is well, smart. Let’s take a look at the social media trends that are going to dominate 2019.

 

social media trends

Image Credit: MarTech, https://bit.ly/2F7cR1b

 

1- Personal Information & Security

Social media platforms have taken a lot of flak the last couple of years over personal information and security. It seems like there is a new data breach every week, and so many consumers have lost faith in a lot of the applications they use online. Cyber security is one of the fastest growing industries, and with good reason. For businesses looking to grow their business with digital marketing, it is necessary to take the extra steps in protecting customers information online. For starters make sure your website is secure, this way visitors to your website from social media or any other traffic source will feel protected.

 

It is also important to build trust with your audience. There is a lot of bad information on social media, aka fake news. Part of this could be from marketers bombarding users non stop ads or failing to properly divulge a sponsored ad. This has created an atmosphere of distrust on social platforms like Facebook. This year, it is important to be authentic, genuine, and relatable for users. Work on building meaningful connections with your audience.

 

2- Long Form Content

Content has been front and center for the last several years. While some things change a little bit, the basis remains the same. Content is king and it’s here to stay. So who are you writing your content for? There are several reasons why having a good content strategy is crucial:

 

A) It gives your credibility with your audience & establishes you as an authority in your industry.

B) It helps with search ranking.

 

The later is a little more tricky because search engine algorithms update on a regular basis. What worked before, might not work now. Search engines are constantly trying to innovate new ways to improve the search experience. So what now? In 2019 long form content is definitely going to be viewed more favorably with search engines. Case in point, a high quality articles with 1,000 words is going to rank better than an article of 500 words. This doesn’t necessarily mean that the 500 word article wont get ranked, it just isn’t as favorable. For 2019 focus on the long game when it comes to your content strategy.

 

3-  Video, Video, Video

Video literally killed the radio star, err or the other forms on content on social media. Video is the most effective and most popular form of content on social media. Incorporating some form of video content into your social media strategy will help you reach a new audience, strengthen your brand, and build engagement.  A mix of live streaming, video stories, and video clips can help drive more traffic. Focus on videos that are creative, engaging, and relevant. As opposed to your blog, keep videos shorter in length, unless you are live streaming. Incorporate your face into the video. This allows for a personal touch and allows viewers to get to see the face behind the brand, which helps build trust and credibility.

 social media trends

4- Know Your Platforms

Social media is a great way to connect with your customers. However, it is important to know your platform and the users it attracts. Not all social media sites are created equal. For example Facebook combines a variety of content mediums, video, pictures, stories, and simple status updates. The average age user of Facebook is 35 to 65 in the US. Instagram is purely visual, relying on pictures, videos, and stories. The average ages of an Instagram user is 25 to 34 in the US. With this information in mind, you may have to tweak your content for each platform in order to appeal to its users. In addition, it it a good idea to delegate your time and resources to platforms that are more likely to deliver results. If more of your customer base is on Facebook, spend more time there. This helps insure that you get the best ROI.

 social media trends

5- Quality over Quantity

When we researched social media trends, one thing reigns supreme and that is quality over quantity. Social media users are interested in quality content, they do not want to be bombarded with endless ads and updates. You don’t want to get lost in the shuffle, so try to come up with creative ways of expressing yourself. Use clever hashtags that are relevant to your business, incorporate an image or video with every update, and acknowledge users who engage with your brand.

 

We are certain that 2019 is going to be a good year for all of us! Looking for ways to grow your plumbing business online? Grow Plumbing is here to help! We specialize in plumbing marketing and can work with you to develop a digital marketing strategy that works for your business. To learn more about social media trends in 2019 or to schedule a free consultation contact Grow Plumbing today.

 

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