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Plumbing Marketing Tips to Help You Grow in 2019

August 26th, 2019 by gtowsley Leave a reply »

This is year is more than halfway over, can you believe it? However, with only a few short months left, there is still time to make an impact with your plumbing marketing strategy. Perhaps you aren’t where you wanted to be, or have had to go back to the drawing board. It happens to all of us! One of the most important things when it comes to plumbing marketing is to be able to adapt your strategy when need be. Here we have some simple strategies to help you grow your business and finish the year with a bang!

plumbing marketing

Image Credit: Startup Nation


Establish Your Marketing Fundamentals

Knowing who you are marketing to is one of the fundamental steps in developing a solid plumbing marketing strategy. However, sometimes it is easy to get off track. There are several aspects you need to think about. For example where are they located? How old are they? Establishing a profile, can help you identify where they hang out online and what their tastes are. This helps you develop the rest of your marketing strategy. In addition, you should also be asking yourself some key questions about your business. For example: What value does your business bring? How can your business make people ‘s better? What sets you apart from your competition? This is part of identifying a problem your customers face, and providing a solution.

 

Technology Makes Things Easier

We live in the technological era, where new programs and technologies are being developed at the speed of light. When it comes to your plumbing marketing strategy there are a lot of tools and features available, and not all of them have to cost you a lot. For example, you can create a really nice website yourself using WordPress. With customizable templates to choose from, and plenty of integrations, there is no need to shell out beaucoup bucks for a website these days. This allows you to better focus your marketing budget in areas that will deliver a greater ROI for your business.

 

Fine Tune Your Social Media Presence

Social Media isn’t going anywhere anytime soon. With over 2.8 billion social media users worldwide, it is a great place to reach your audience. But social media isn’t all about getting likes and shares, yes that is a big part of it, however, it can also be a driving force in your customer service, providing a channel for customers to reach out to businesses. In addition, social media allows businesses to diversify strategy, whether you are focusing on short videos, paid ads, or influencer marketing, there are a lot of options that can help you better reach your audience.

plumbing marketing

Image Credit: Small Business Sense


Build Your Contact List

Email marketing is still effective, and an important part of growing your business. The larger your email list is the more effective your email strategy will be. This is why it is important to build your email list. There are several ways you can do this: 

  • Employ landing pages on your website with exclusive content and a strong call to action

  • Leverage social media channels as a way of collecting emails, for example LinkedIn is a great place to gather email addresses.

  • Create a promo and invite people to join.

 

Focus On Meaningful Content

Your content strategy is an important part of your plumbing marketing strategy. You have probably heard of the term “Content is King”, well it still is, and maybe even more so. However, as the technology improves, and with each Google algorithm update, search engines have become increasingly more sophisticated when indexing content. In an effort to improve search results for queries, search engines are looking for high quality content. Meaning well written, unique, useful, and relevant. Aside from the sophisticated palates of bots, your audience is also demanding more meaningful content. Content that is thought provoking will stand out above the rest, as it seems like information is being hurled at users from all directions these days. In order to sift through the noise, be thoughtful, be meaningful, and focus on quality. 

 

Want to take your plumbing marketing to the next level? We can help! Grow Plumbing specializes in plumbing marketing and can help you develop a customized strategy that meets your needs. To learn more contact Grow Plumbing today!

 

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Call 310-909-8835 

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