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Going Out With A Bang – End Of Year Marketing Tips

November 22nd, 2019 by gtowsley Leave a reply »

The holidays are almost here, and with that the new year! As the year comes to an end you may be thinking about your marketing endeavors. And thinking about giving it one more big push before the end of the year. This is a busy time of year for plumbing and HVAC companies, so ramping up your marketing game at the end of the year makes a lot of sense. Here some end of year marketing tips that can help you close out the year with a bang.

end of year marketing tips

Image Credit: Phonexa

Measure Your Successes

Before you move forward with your end of year marketing strategy, it is important to take a look at your marketing successes for the year. What worked? What didn’t work? Afterall, you want to spend your time and money where it counts right? Since we only have a short while until the end of the year, you want to put forth your effort and your resources into areas that are going to deliver the biggest ROI. Some things to consider:


  • What platforms deliver the most traffic?
  • What type of content archives the most engagement?
  • Which keywords are the most effective?
  • How is your conversion rate?
  • What type of ads deliver the biggest ROI?


Up The Ante With What Works

Once you have answered the above questions, you will know what areas to focus on. If Google Service ads are your jam, consider increasing your budget. If most of your traffic is coming from sites like Facebook, consider boosting some fresh content. The point is, do more of what works best.


Spread A Little Holiday Cheer

As far as end of year marketing tips go, spreading a little holiday cheer makes a lot of sense. Tie the holidays into your marketing strategy. The holidays are always really busy for home service companies because of the extra entertaining that goes on. Use this to your advantage. 


Run A Promotion

Again, since the holidays are such a busy time, and with all the black Friday sales and cyber Monday deals, it makes sense to offer a promotion. This helps generate engagement with your brand by giving something back to your customers. A promotion can help make existing customers feel appreciated and incentivizes new customers to become repeat customers.


Be Social

This ties into your engagement on social media. Engage with your customers on social media. If they comment, comment back. Acknowledge them. This doesn’t cost a thing, and helps build and strengthen your brand. People like to feel like they are dealing with real people, especially during this technological era. If you up your engagement efforts online, you will find your engagement scores improve.  

end of year marketing tips

Image Credit: Multibriefs

Looking for one last push with your marketing strategy? Grow Plumbing can help. We specialize in online plumbing marketing and can help you create a customized plumbing marketing plan that makes sense for your business. For more end of year marketing tips contact Grow Plumbing today. 


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Call 310-909-8835 

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