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Getting Ranked In 2020 – Top SEO Tips

February 27th, 2020 by gtowsley Leave a reply »

When it comes to your plumbing marketing, SEO is still a huge factor in 2020. While over the years we have seen some changes in how SEO is implemented and indexed by search engines, it is still an important part of your plumbing marketing strategy. So what do you need to know for 2020? Here are some SEO tips to consider to help you rank better in 2020. 

 

Quality Content Is Vital

Quality content is an important component of any SEO strategy. These days content and SEO go hand in hand, however content needs to be of the highest quality. It needs to be thought provoking, intriguing, useful, relevant, engaging, and well written. Length is also a consideration, content that is longer in length tends to perform better than content that is shorter. This is because search engines value longer content over shorter content, not because your readers are going to hang on every word, in fact most of your audience will probably skim your content for interesting tidbits based on their query. Focus on creating content for both readers and bots, both appreciate good quality content.

 

Diversify Your Keywords

Try different variances of your keywords. Keyword variations are encouraged by search engines, as opposed to keyword stuffing which definitely took a turn for the worse as search engines became more sophisticated. Keep in mind that your content needs to flow and sound natural, over using keywords even variations can have a negative effect if they do not come off as natural. Tools like SEMrush can help you diversify your keywords. 

 

Adapt to More Sophisticated Search Engines 

Technology improves at the speed of light it seems, naturally as technology improves, it will be more sophisticated.This allows search engines to ascertain information more accurately, providing more relevant search results. One such advancement is BERT, Bidirectional Encoder Representations from Transformers. This allows search engines to decipher keywords and the words surround them to gain better context for the content. BERT searches for intent, and so because of this technology, you may rank for words that aren’t even your keywords. 

 

Voice Search Isn’t Going Anywhere

Like we mentioned, technology is quickly advancing, part of that advancement is voice search. As voice search becomes more widely used, search engines have to improve their ability to match queries with relevant results. Hence advances like BERT and RankBrain. This technology helps search engines keep up with voice search and provide more relevant results. In terms of SEO, focus on longer keyword phrases, phrases that match how you would speak a question. 

SEO tips

Image Credit: TechWyse

 

Organic Page Ranking Is Great, But May Not Deliver Like You Would Think

This is a big one, because when you think SEO you think top ranking. And while the top of search results is still a coveted position, it doesn’t necessarily mean your audience is going to click through. With changes to the layout in SERPS, many internet users can gain the information they seek without even clicking on a link. This is because Google provides the basic information about a website in the preview text. This is why you should be optimizing page snippets. 

 

Optimize Pictures

The only way pictures get indexed is if they are optimized. Take advantage of the alt text and name by optimizing them. This can help with your SEO efforts.

 

Showcase Authority and Expertise

Use your industry knowledge to your advantage. Pages that are viewed as authoritative and trustworthy are considered higher quality pages. As we mentioned above, search engines have gotten really sophisticated and are quite adept at deciphering content. Another important aspect is linking with other quality pages. Which brings us to our next point.

 

Quality Backlinks

Like SEO, link building kind of got a bad rep a few years back. This is simply because people were misusing them. The focus always needs to be quality. Focus on linking to other relevant websites, for example: say you wrote a blog post on plungers you can link to a supply store that sells plungers. In addition to external links, internal links are also important. Always link to pages that have relevant content. Skimming your site for broken links, or 404 pages is also important because broken links are dead-weight when it comes to getting ranked in 2020. 

SEO tips

Image Credit: SEMrush

 

Get Help With Your 2020 Marketing Plan 

So far 2020 is off to a great start! When it comes to your plumbing marketing it is important to stay on top of the latest trends. This applies to your SEO strategy, content strategy, paid ads, video marketing, and social media. To learn more about SEO tips and how to grow your plumbing business with online marketing contact Grow Plumbing today. 

 

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