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The Power Of Your Online Reviews

July 23rd, 2020 by gtowsley Leave a reply »

Word of mouth marketing has been around forever. As a business owner, you probably realize the value of word of mouth referrals. With the onset of the internet, word of mouth marketing, has taken on a new look via online reviews. Online reviews are important for several reasons, with the obvious reason being that people want to do business with businesses that have a good reputation. Online reviews are one of the key driving factors that affects your online reputation. Here’s how to harness the power of your online reviews to help you grow your business.

online reviews

Google Service Ads

You are probably familiar with Google service ads. Google has been expanding their home services ads for the last several years. These are the ads for service professionals that appear at the top of search results. There are several factors that determine ad placement for service professionals using these ads, and one of them is a company’s online reputation. Google wants users to rely on them to help them find the goods and services they need, as a result they only want to provide results that are of the finest quality. Online reviews help Google determine which service providers are worthy. Which is why, as a service professional, you should focus on cultivating online reviews, particularly with Google, if you are running service ads. 


How To Get Customers To Leave Reviews

Getting your customers to leave good feedback can be a bit challenging. The key is to encourage reviews at the right time and then follow up. Solicit a review at the completion of a job when things are fresh on your customers mind. You can also follow up with an email. Be sure to include links to your review sites to make finding your profiles as easy as possible. You could also consider offering a promotion for reviews, for example; “every review gets a free magnet” or something along those lines. Of course you will want to be cautious with this one, as sites like Yelp frown on “paying” for reviews.


Remember It’s A Numbers Game

Statistically speaking, you are bound to get reviews from time to time that do not show your business in the greatest light. Negative reviews are going to happen, even when you aim for perfection. There is a ratio at play; a customer who has a positive experience may tell a few people, but a person with a negative experience will tell 10 plus people about their negative experience. This is what fuels negative reviews, and why it may be challenging to get customers to leave a review. If a negative review comes your way, don’t fret. Look at your positive reviews vs. your negative reviews. If it is only an isolated negative review, you have nothing to worry about. You can encourage more positive reviews to filter out the negative one, and depending on the situation, you may even be able to negotiate with the site administrator and have the review removed. 

online reviews

In addition, you may want to take this opportunity to demonstrate your customer service skills by reaching out to the customer. Sometimes, it’s more so about how you handle adversities than the actual review. Negative reviews provide you the ability to right a wrong, and make your customer happy. It also gives you the opportunity to reevaluate some of your business practices. Perhaps there is an area that needs improvement. Use this opportunity to help facilitate growth.


It’s Not All About Google

While there is not doubt that Google is a big contender, it isn’t the only place you should focus on. Sites like Yelp are also important. Consider your local directory sites, and even Facebook reviews. Online reviews help strengthen your online reputations, establish your authority in the industry, and even help improve your SEO.


Get Help With Your Plumbing Marketing

Online reviews are just part of the bigger picture. Feeling overwhelmed with your plumbing marketing? We can help! Grow Plumbing specializes in online plumbing marketing and can help you form a customized strategy that meets your individual needs. Learn more now! 



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