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Forming Good Habits When Using Social Media for Plumbing Marketing

March 3rd, 2018


Forming good habit when it comes to using social media for plumbing marketing is crucial to gaining success. They say it takes 21 times to create a new good habit, but only once to break it. Forming good habits early on will help set to the tone for a plumbing marketing strategy and set it up for success. Using social media for plumbing marketing is an ongoing process that constantly needs to be adjusted and improved upon. There are always new things emerging in the world of social media, new sites, new mediums, new technology. Staying on stop of things by forming good habits can help set you up to be relative and competitive.


#1 Respond and Engage

Engaging with your audience is one of the most crucial things a marketer can do. It is important to get in the habit of responding to comments, likes, reviews, and messages in a timely manner. Failure to do so, could leave the engagement score lacking, not to mention brush of customers. Its important to make customers feel important by acknowledging them, especially when they take the extra time to engage directly. In the case of reviews, particularly bad reviews, it is always best to respond and attempt to work it out.

social media for plumbing marketing


#2 Post Compelling Content

Posting compelling content on a regular basis is crucial to the success of using social media for plumbing marketing. Every day people login to their social media accounts with the intent of consuming content. When using social media for plumbing is it important to get in the habit of posting content on a regular basis. It should be as frequently as possible, several times a week, if not every day. It is also important to embrace different types of content; from blogs, videos, images, memes, infographics, short video clips, live video streaming, and stories, its all relevant these days. And for each type of content there is a consumer waiting to eat it up! Posting regularly and diversifying the type of content is part of forming good habits when using social media for plumbing marketing.


#3 Actively Seek New Followers

Part of a successful social media strategy, is growing the network. The more visibility achieved, the more traffic generated, and the more conversions. It is important to actively seek new followers on a regular basis. Perhaps once a week, takesocial media for plumbing marketing time to search for new followers that meet your target audience. Think about their location, or the things that they are interested in. There are a lot of ways to specify specific criteria, when it comes to searching for new followers.


#4 Check Insights

When using social media for plumbing marketing, most social media sites offer a profile for businesses. These business profiles also offer valuable insight as to who is engaging with your brand and so forth. It’s like the analytics for your social media profiles. Just like it is important to consult with your analytics report on a regular basis it is also a good habit to check your page insights.


#5 Scope out the Competition

We are huge advocates for scoping out the competition. You should be aware of what others are doing around you, especially when it comes to using social media for plumbing marketing. We recommend selecting 3 of your closest competition and monitor their activities on social media. What types of content are they promoting? Are they running ads? Are customers engaging with their brand? This will give you valuable insight and help your form a better social media strategy.

 social media for plumbing marketing

To learn more about using social media for plumbing marketing, contact Grow Plumbing today! We specialize in online plumbing marketing and can help with your social media strategy!


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Why Your SEO Strategy Should Always be a Work in Progress

February 28th, 2018


A lot goes into achieving a good search ranking, social media, content, link building, and ads to name a few. SEO also plays an important role at generating traffic and increasing search ranking. One important thing to consider when it comes to your SEO strategy and plumbing marketing in general is that is should always be a work in progress. The fact of the matter is, is that things are constantly changing in the digital marketing world. There are new trends and new technologies available every day. While its important to continue your efforts in areas that deliver results, it is also important to consider new opportunities. Here’s why your SEO strategy should always be a work in progress.


Innovations in Technology

SEO strategyOver the last couple of years, we have seen a lot of improvements in technology. For example, voice search alone, has grown exponentially as the technology improved and became more accurate. What does this technology mean for your SEO strategy? It means that not only do you have to consider traditional search terms and phrases, but also the terms people use when they speak a command into Siri or Google. Since most of these searches happen on mobile devices, including location-based keywords is important. It is also noted that most voice search contain more words in the query. This isn’t surprising, considering the ease with which we have conversations with technology these days. This changes things a little bit for your SEO strategy. Long tale keywords are going to become more relevant, as voice search continues to grow, and more people start utilizing voice active assistants like Alexa.


Social Media Trends

Social media trends are also important to consider when it comes to your SEO strategy. For example, the hashtag. The hashtag originally started on Twitter and was used to join conversations containing the same hashtag in the same thread. It didn’t take long before other social media sites incorporated the hashtag. Now, the hashtag is most relevant on sites like Instagram, where learning how to incorporate hashtags into your strategy can help you gain more exposure and better engagement. Its no doubt, that your keywords can be hashtags too. In fact, this is a great way to incorporate your keywords into your social media strategy and stay on trend. In, there are other ways you can incorporate your SEO strategy into your social media strategy. Start by properly optimizing your about sections, and continually providing new fresh content that is relevant.


Check the Results

Checking the results of your SEO strategy is one of the most important parts of staying up to date with your strategy. Your analytics report provides a wealth of information, all SEO strategyof which is vital to creating the more effective and efficient strategy. By consulting your analytics report, you will more about the habits of your customers, what keywords were used to find your business, what pages of your website are most popular, and how long people are spending on your website. All of this information can help you grow and improve your SEO strategy.


When we say work in progress, what we really mean is a willingness to try new innovations and trends as they come a long. Like we said, don’t stop doing something that works really well, simply incorporate new tactics and see if they work too. Your SEO strategy and your plumbing marketing strategy should always be a work in progress. Willingness to innovate will help you stay relevant and help you connect better with your customers. Remember a good SEO strategy takes time to cultivate, good results don’t happen overnight, but if you continue to put efforts into growing and exploring new options you will see success. To learn more about how to improve your SEO strategy contact Grow Plumbing today!



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Tips for Better and Affordable Lead Generation

February 26th, 2018


Better and affordable lead generation is one the most important things when it comes to building your business, especially online. When it comes to online plumbing marketing and lead generation there are just so many options out there.  When it comes to forming your strategy, it is important to consider a few things. For starters, your plumbing marketing budget. Second, you need to think about what works for your business and what you want to achieve. Remember, not all business will have the same needs, so different strategies will work differently for everyone. Here are a couple of tips for better and affordable lead generation.


#1 Email Marketing

As things have progressed in online plumbing marketing, email marketing has remained steadfast. Even with all of the new trends and advances in technology, email marketing is still an effective and relevant tool to use when it comes to better and affordable lead generation. There are several different ways you can use email marketing. You can use it in conjuncture with some of your other plumbing marketing tactics as a follow up to a webinar, for example. Or, you can use your contact list to follow up with customers about a job, remind them about upcoming maintenance, or let them know you have a new promotion. The point is, you stay in contact to stay relevant. Make good use of a strong call to action in your subject line to entice your contact to open your email. You should also employ the use of a nice color scheme, branding, and images.


#2 Webinars and Videos

Webinars are a popular way to educate your audience about your service or product. They can also be effective for creating better and affordable lead generation. You’re

better and affordable lead generation

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basically sharing your knowledge with your customers. When it comes to plumbing or HVAC, there are a lot of options out there. Host a how to unclog your toilet webinar or share tips for running the AC more efficiently. When hosting a webinar, you are trying to establish yourself as an expert on the subject. This is not only effective at lead generation but can also help boost your online credibility. You don’t need fancy equipment either, your webcam or cell phone will do the trick. You can post your video on YouTube and then share it on your social media sites.


#3 Paid Ads

Paid ads are an effective way of generating a boost for your plumbing marketing, however it is important to note that not all ads are created the same. In the coming months, it will be important to pay attention to the new Google Chrome ad blocker that is coming out. This is designed to  block ads, that are deemed: annoying, intrusive, and disruptive. With this roll-out it will be important to focus on ads that are effective for your business, but also meet the guidelines for better ad placement. Focus on stationary ads, and avoid ads that employ disruptive videos, hard to find exit buttons, and popup ads, all of which are on the list for most annoying, disruptive, and intrusive. In addition, taking advantage of Google Home Service ads could be a great way for you to gain exposure and generate more leads, while adhering to the guidelines.

 better and affordable lead generation

There are a lot of ways you can generate leads these days. When it comes to growing your business, and knowing how to put your plumbing marketing dollars to work, it is important to know who your customer is and what they are interested in. Consulting with your analytics report is a great way to learn who your customers are. TO learn more about how to create better and affordable lead generation, contact Grow Plumbing today! 


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How You Can Create a Better Website to Increase Conversions

February 23rd, 2018


Growing your business online requires a comprehensive plumbing marketing strategy. This strategy should involve utilizing a variety of methods to generate traffic to your website. Once the traffic is on your website, it is up to your website to convert them into customers. Now, if your website isn’t doing its job, then it is time to create a better website.  It is important to remember, that generating the traffic is only half of the battle when it comes to growing your business online. The other half of the job is converting it. If done correctly your website should be able to easily convert traffic into paying customers. Here are some key elements to create a better website to increase conversions.


Simple and Relevant Web Address

It starts with your web address. Your web address is important to create a better website because it is your address online. It should be easy to remember, relevant to your create a better websitebusiness, and help strengthen your brand. Web address that are too long, or to complicated can make it difficult to increase traffic and increase conversions. Keep it simple and keep it relevant.


A Good About Section

The about section is important because it tells people who you are, which helps them determine if your website is relevant to them or not. The about section should be a clear description of who you are. It should be on the first page of your website, and easy to find. Make sure it isn’t too long or too short, and that it contains the appropriate number of keywords. Remember, you not only want to attract new traffic, but you also want to invite web crawlers to index your page.


Easy Navigation

Another important part to create a better website to increase conversions, is easy navigation. Make the information on your website easy to find. Don’t hide important information behind tabs and sub menus. This makes a website hard to navigate. Once your traffic has to work to find the information they are after, they are more likely to bounce instead of stick around. To increase conversions, make sure you have clear and simple navigation, with clearly labeled tabs. Put your contact information in a visible place, like the top right-hand corner of your website.


Load Speed

create a better websiteThe load speed of your website can have a huge impact on its ability to convert traffic. If your website is busy loading a lot of images, graphics, or videos, then your traffic may lose interest and move on elsewhere. Yes, visual content is good, however there needs to be a balance, and your website needs to be able to handle it. If your visual content is bogging down your website, consider resizing them or upgrading your web hosting service.


Website security has been a hot bottom for the last several years. With each year there are more and more reported data breaches, which makes consumers more cautious online. What this means for your websites ability to increase conversions, is that if you are still running http instead of https, then you may want to consider upgrading. There are several reasons why you should. First of all, people are more likely to trust your website if it is secure. Second, Google is releasing an update to their algorithm in next couple of month, that will mark more website as either secure or unsecured. The security status of your website, could affect your search ranking.


For more information on how to build a better website to increase conversions contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a good plumbing marketing strategy that will help you reach your goals and grow your business.




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Online Ads and the Onset of Ad Blockers

February 21st, 2018


Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?


The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:


  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.


Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?


ad blocker

Image Credit: Didit,

How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.


Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!



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Google Chrome Ad Blocking – Tips for Better Ad Placement

February 18th, 2018


Google Chrome Ad Blocking

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Within the last week, Google began the practice of blocking annoying and intrusive ads in their Chrome browser. This of course, is an effort to improve the user experience on Chrome. Google announced the chances to their ad blocking algorithm a few months ago, so marketers have had some time to prepare. It you didn’t get the memo, its ok. It is hard to keep track of all the changes, especially when it seems like there is something new every week. Here is what you need to know about the new Google Chrome ad blocking update.


Annoying and Intrusive Ads

Google’s goal is to make Google more appealing to users. They are already on the top, when it comes to search engines, however, they don’t want to go anywhere. They are constantly looking for new ways to improve the users experience by rolling out new innovations and updates. Ad placement matters when it comes to improving the users experience. Some types of ads prove to be more annoying, intrusive, and obnoxious, and are otherwise ineffective. For example:


  • Video ads that play at high volume
  • Popups with hard to find exit buttons
  • Ads that block the main content on the page
  • Distractive flashing ads


These are the findings by the Coalition for Better Ads.


Effective Ad Placement

Interestingly enough, users who were surveyed didn’t find anchor ads that annoying or annoying at all. Anchor ads are ads that are fixed to either the top of the bottom of the screen. They aren’t disruptive to the user, and therefore are viewed more favorable and effective.


Google’s Role

Google evaluates pages with either a passing, warning, or failing grade. This grading curved is based on the standards set forth by the Coalition for Better Ads. This is based on the number of page views. Marketers now have the opportunity to

Google Chrome Ad Blocker

Image Credit: Neowin,

view Google’s assessment in the Ad Experience Report. Now under the new guidelines, if you receive a failing grade, you have 30 days to make adjustments. Failure to do so, could result in Chrome blocking your ads.

Desktop users have had the ability to block ads for quite some time. As ads became more aggressive on mobile devices, many users have already taken the necessary steps to block ads on the smartphones and tablets by downloading ad blockers. The new Chrome ad blocker is focused on cleaning up ads for mobile users, as about 50 percent of mobile search takes place via Chrome. It will be interesting to see how this plays out. 


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How to Use Local SEO to Boost Search Ranking

February 16th, 2018


Plumbing marketing is competitive, you have a lot of competition out there competing for the same leads. One way to stand out and boost search ranking is with local SEO. Using locally driven keywords that are specific to your area helps produce better search ranking in local search and help generate the right kind of traffic. Since most searches are performed looking for local results, it is important to be visible to this audience. Here is how to boost search ranking using local SEO.

 Figure Out Who Cares

First and foremost, you need to identify who you are marketing to. Who is your target audience? Hopefully you already have some ideas, but consulting your analytics is a great way to see who is actually paying attention and what sources

Image Credit: Fluent,

theyare coming from. Is your traffic being referred to you? Or are you getting direct traffic? What keywords are users typing in to find your business online? This is important information to have to effectively use local SEO.

 Optimize All the Right Places

Next you want to make sure you are optimizing in all the right place. Title tags and meta descriptions are a must. Title tags and meta descriptions help tell search engines what your website is about. You will also want to take advantage of alt tags as well. These are tags that are assigned to images. This is the only way image are indexed by search engines. Utilizing Schema markup is also a great way to boost traffic, as it provides more in-depth detail and location specific information. This compels users to click on your link because it providers users with relevant information. The more relevant you are in search the better results you will get. Remember it isn’t just about search ranking. Relevancy is key, in order to turn traffic into customers.


local seo

Image Credit: Digital Resource,


 Implement Good Content Strategy

When it comes to leveraging local SEO, there are variety of ways you can go about it. Of course you should have a blog, however this isn’t the only way to utilize local SEO to boost search rankings. You can also utilize landing pages, optimize profiles, and gain benefit from online reviews. All of which help contribute to your relevancy and credibility online, in addition to your search ranking.

There is a lot of potential to reach new customers using local SEO. Local SEO is a great way to not only boost search ranking but also reach the right customers and stay competitive. To learn more about local SEO contact Grow Plumbing today!

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5 Reasons You Should Show Your Plumber a Little Love this Valentines!

February 14th, 2018



Plumbing can be a dirty job, but somebodies got to do it. With all the complexities of life, many people don’t give a second thought to their plumbing system and what it takes to keep things running smoothly. That is until they are faced with ashow your plumber a little loveplumbing emergency. A plumbing emergency can take a toll on one’s mental sanity, composure, not to mention wallet. Which is why it is important to have a good plumber you can call. Here are some reasons to show your plumber a little love!


Plumbers Protect our Health and Safety

The plumbing industry doesn’t get enough credit for protecting our health and safety. Good plumbing infrastructure is a must for any flourishing society. They say that you can measure the success of a nation based on how good their plumbing is. In this country we tend to take our plumbing for granted a little. We have clean running water, hot running water, we have systems in place for removing waste water, and we have sanitation plants. Contaminated water is the biggest culprit in the spread of disease. Did you know that advances in modern plumbing lead to many diseases being ratified including: typhoid fever, cholera, and plague? This is just one reason why you should show your plumber a little love!


show your plumber some love

Image Credit: CMS,

Get the Job Done Right the First Time

Let’s face it, there are a lot of die-hard DIYers out there, who would rather save a little dough and sacrifice the integrity of their plumbing, then hire a professional. While sometimes this works out, however, many people simply haven’t a clueshow your plumber a little love to what they are doing. This can lead to plumbing disasters, which makes a big job out of a little job, and often times end up costing more.  By hiring a professional plumber, you are paying for their knowledge, training, and expertise. The job will be done right the first time. This is another reason why you should show your plumber a little love!


Plumbers Know Proper Code Enforcement Laws

Keeping things up to code is important to protect your safety and protect the integrity of your home. Code violations can result in fines, damage to your property, and prevent the sale of a home. Keeping things up to code is a safer and in the long run more practical approach. By hiring a professional you are more likely to get a plumber who knows how to keep things up to code.


Plumbers Have the Right Tools

You may be tempted to repair your plumbing yourself, but if you don’t have the right tools already you might find yourself spending a small fortune to get the necessary tools to get the job done right. Professional plumbers already have the right tools, so in the long run, this could save you money. All the more reason to show your plumber some love.


They Offer a Guarantee

One of the biggest reasons to show your plumbing a little love, is that many of them offer a guarantee. This means that if by chance something goes wrong they will come back and fix it. This helps put your mind at ease about the work being done. In addition, professional plumbers are licensed and insured which means you can rest a little easier knowing they know what they are doing, and if by chance something goes wrong it will be covered.

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Upcoming Changes in Google – The Google Speed Update

February 11th, 2018


google speed update

Image Credit: SEJ,

Ranking factors in 2018 have been on everyone’s mind these days. With a fresh start to your plumbing marketing strategy, you may be wondering what you can do to rank better. Google has its ranking factors that it deems important, and these are constantly changing to make the experience better for the Google user. Google recently announced some upcoming changes that are set to take place in July 2018. The Google Speed update is one of the changes to the Google algorithm and will be focused towards mobile page speed. Here is what you need to know.


For several years now, Google has said that page speed is a ranking factor. However, that was primarily directed towards desktop searches. Now as, mobile search has surpassed desktop search, there has been more of a shift to mobile first marketing. And while mobile friendliness was an algorithm update a few years ago, and page speed was considered to help boost mobile friendliness, it wasn’t a hard-ranking factor. Now, in July 2018 it will be, which is nice for Google to give business enough time to get their websites on point before the role out of the Google Speed update.


What Affects Page Speed?

There are several things that affect page speed. For starters you theme. If you are using WordPress to design your website, it is important to keep the theme simple and easy to navigate. The number of plugins can also affect page speed. Images also play a role in how quickly a page will load. Since the use of visual content is so important these days some people go a little overboard. Having too many images can bog down the loading speed, as well as having to large of images. Keep in mind, mobile devices are on a smaller screen, which means that not everything will fit or look the same as it does on your computer. When it comes to page speed, every second counts.


The Early Bird Catches the Worm

Fortunately, there is plenty of time to set yourself up for success before the Google Speed update takes place. There are several tools you can use to test your page speed. Testmysiteis the one that Google promotes. Switching to AMP or

page speed

Image Credit: Health System ED,

Accelerated Mobile Pages will help improve your page speed by simplifying the html code so it can load faster.


Page speed affects more than just your search ranking, it also affects your conversions. Peoples patience is nil these days. They want the information they seek, and they want it now. The longer they have to wait for the page the load, the more likely they are to move on to greener and faster pastures. Learn more about the Google Speed update by contacting Grow Plumbing today!

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How to Create Better Facebook Ads

February 9th, 2018


Advertising with Facebook is a great way to reach your audience. With millions of active users, Facebook provides an place for your to reach a mass amount of potential customers. When running Facebook ads, it is important to consider your ROI. Since the cost of running Facebook ads can add up really quickly, you will want to make sure you create better Facebook ads that are effective and efficient. Here are some tips to create better Facebook ads.


Image is Key

Since on of the first things that people will notice in your Facebook ad is the image your use, it is important to select good visuals. The image you use should be eye catching and help support the topic you are promoting. Play around with colors, design, mediums. Gifs are really popular right now, are fun, and eye-catching. Your ad should also display what you are selling, in the case of plumbing marketing you should showcase your services or area of specialty. Make sure the image is clear and large enough. It is also important to make sure that you use a good font that is easy to read.



Clear Communication

Another part of running better Facebook ads is clear communication. Since you don’t have that much space, it is important to get your message across in a clear and efficient manner. There isn’t a whole lot of space when it comes to Facebook ads, so you want to make you ad really count. In addition, Facebook can be pretty stringent in terms of size requirements and content. Make sure you look over their guidelines carefully.


facebook ads

Image Credit: ReCo,


Call to Action

Your call to action plays right into clear communication. Your Facebook ad needs to be compelling and command people to click on it. This can be done with images or text. A combination of a strong verbal call to action, mixed with a strong supporting image is the best recipe for success. Make sure you call to action effectively communicates what it is you are selling and what you want people to do. Good call to actions inflict a sense of urgency with phrases like: act now, call now, click now, for a limited time…you get the point.


Running Facebook ads that deliver the results you are after can take a little time to fine hone the skill. Grow Plumbing specializes in plumbing marketing and can help you with your Facebook ads and other plumbing marketing needs. Contact Grow Plumbing to learn more.  

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