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Plumbing Marketing – Steps for Creating Good Content

February 19th, 2017

 

There has been a huge focus on creating good content for digital marketing. You know you should be doing it, but you aren’t exactly sure how to go about it. Collectively scribbling your thoughts down in digital form really aren’t cutting it, and you aren’t getting any hits. So, what can you do to not only create good content, but create better content that will deliver results? Here are some steps for creating good content for your plumbing marketing.

Select Keyword or Keyword Phrase

A keyword or keyword phrase is an important step in creating good content. To select good keywords you need to do a little keyword research. Start by thinking about what terms your customers would search for to find your company. Next you should check how competitive your keywords are. You can do this by plugging them into the Google Adwords Keyword tool. Keywords that are too competitive or broad will be harder to rank for. Instead focus on keywords that are specific to your business. Consider geo specific keywords or keywords that are relevant to your niche.

Write Quality Content

creating good content

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Once you have established the topic of your content with the keywords you selected, the next step is to create your content. Content should be well organized and well written. Free of any spelling or grammatical errors. Pay attention to sentence structure and the length of your text. You don’t want anything too short or too long, try to stay around 300-500 words. Make it simple, write about what you know, or topics that interest you.

Use Keyword(s)

Implementing your keywords is the next step. Aside from the text of your content your keyword should also be utilized in the following areas:

  • Title
  • URL
  • Alt Tags
  • Meta Description
  • Title Tags

These are all areas that search engines will index when analyzing your content.

Internal Links

Internal links are important to include in your content. These are links that point to other pages in your website. What this accomplishes is A) it tells search engines you have other relevant supportive content and B) provides your readers with more in depth information on the topic they’re interested in.

Distribution and Promotion

Distribution and promotion is the next step to creating good content. After all what is the point in creating good content is nobody sees it. You should share with all your social media channels, and share the link in a couple of social

creating good content

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bookmarking sites. In addition, consider sharing your link with your networking partners, a link shared here or there provides a good quality external link, which in turn helps tell search engines how awesome your content is.

When it comes to creating good content remember it should always be about quality and not quantity. When it comes to plumbing marketing, quality wins at everything; from content to traffic. Having the right visibility beats an over-abundance on visibility that will never convert. For more information on creating good content and other plumbing marketing tips please click here.

 

Internet Marketing

Click the button above to learn more about our internet marketing programs. 

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Tips From Plumbers to Prevent Plumbing Problems

February 17th, 2017

 

 

plumbing problems

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Plumbing problems are terrible to deal with. It takes time, patience, and money to restore things to normal working order. The best line of defense against plumbing problems is prevention. Avoiding plumbing problems by preventing them in the first place will help save you money, time, and stress. Here are some tips plumbers wish their customers knew about preventing plumbing problems.

#1 Drains are Not Trashcans

A clogged drain is one of the most common plumbing problems out there. Most clogged drains are preventable.  One of the leading causes of a clogged drain, is improper usage of drains, or treating drains like trashcans. The truth of the matter is that drains are meant to dispose of waste water and that’s about it. When other items like trash make it into the drain they can get stuck and form obstructions that prevent the proper flow of water. When it comes to preventing plumbing problems, one of the best things you can do is to watch what goes down the drain. Never put trash, grease, chemicals, paint, plastic, glass, large food particles, or hair down the drain.

#2 Liquid Drain Cleaner

When it comes to clogged drains, many are quick to reach for the liquid drain cleaner. Unfortunately, liquid drain cleaner usually does not resolve the problem. While it may temporarily clear a drain, usually the problem will resurface. When it comes to a clogged rain, proper drain cleaning done by a professional is your best bet. Not only will professional drain cleaning alleviate the clogged drain, but also help protect your plumbing system and your health from the harmful chemicals in liquid drain cleaning. If your drains are prone to clogging, one of the best things you can do for your drains is regular drain cleaning

#3 DIY

While some things it may be a good idea to DIY, other things like a major plumbing repair you might want to leave to the professionals. A botched DIY attempts could end up

plumbing problems

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causing more damage and cost more money to fix. To protect your home from and even bigger plumbing problem, please call a professional. You really aren’t saving any money by failing at a DIY attempt.

#4 Garbage Disposal

Aside from watching what goes down the drain you should also make sure you are not overworking your garbage disposal by putting too much in it. Garbage disposals are designed to chop of waste particles into smaller bits so that they don’t cause clogs, however garbage disposals have their limits. Avoid putting things that don’t go down the drain in your garbage disposal, and always run small loads with running water to prevent plumbing problems.

#5 Pay Attention to the Age of Your Water Heater

Not knowing the age of your water heater can set you up for disaster when you least expect it. Traditional tank storage water heaters are designed to last around 10 years, give or take a little. What this means is that if you don’t know how old your water heater is you could be unknowingly reaching the end of your water heaters lifespan. When a water heater goes out it could cause all kinds of plumbing problems; flooding, leaks, discolored water… It is important to prepare yourself mentally, physically, and financially for when you water heater goes out, as replacing your water heater can be a costly event.

 Looking for a professional plumber in your area? Check out our plumbing directory

 

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Setting the Record Straight – Common Beliefs About Online Plumbing Marketing

February 13th, 2017

 

Online plumbing marketing should be an important part of your marketing strategy. If you have been paying attention over the last several years then you hopefully have already incorporated an online plumbing marketing strategy into your existing marketing strategy. From social media to content, form paid ads to your website, it’s all relevant these days. As plumbing marketing has taken on more of a digital look these days, there have been some common beliefs about online plumbing marketing that simply aren’t true. Today, we are going to set the record straight.

 

#1 It’s All Digital

One of the biggest plumbing marketing falsehoods is the notion that it’s all digital. And yes, there has been more of a focus on digital marketingas of late, but that doesn’t mean that traditional methods of plumbing marketing are not still going

online plumbing marketing

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to be effective. Local ads, radio commercials, TV commercials, newsletters, etc.… are still effective forms of plumbing marketing. Instead of dropping your traditional plumbing marketing strategy for an entirely digital marketing campaign, enhance your existing marketing strategy and incorporate them both. This helps guarantee that no stone is left unturned when it comes to getting the best possible exposure.

 

#2 The Latest and Greatest

When it comes to advances in digital marketing, some are quick to jump on the bandwagon, dropping existing tactics that were actually performing quite well. While we encourage trying out new things to see what works, the operative phrase here is “what works”. If you are having success with one particle avenue, then you should continue to pursue it. Just because a new method or platform comes out does not mean that it is going to be a successful strategy for you. Wait and see, in the meantime continue to put effort and money in the plumbing marketing methods that are delivering results.

 

#3 Keeping Exposure too Narrow

Part of the beauty of digital plumbing marketing is you have a ton of options. While it’s important to stick to what works, it’s also important to make sure you aren’t missing out on any opportunities. Expanding your efforts helps expand your reach. Remember different people gravitate to different platforms. Go where your audience is most likely to be, but don’t be so quite to discredit other platforms. Diversify your efforts to cast a larger net, but also prioritize your efforts so that you are spending the appropriate time and money.

 

#4 The More Traffic, the More Sales

online plumbing marketing

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The notion that generating more traffic will result in more sales is easy to believe. However, when it comes to generating more leads and more sales you must have the right traffic. Not everyone that visits your website is going to be the ideal customer. It’s important to make sure that you are being very specific when it comes to targeting your audience. In addition, it is also important to make sure that your website is equipped with the right doors to complete the conversion. Just because you have the traffic does not mean that they will convert. Getting them to your website is only half the battle, it’s up to your website to do the rest. Employ a good organized layout that is appealing and easy to navigate. Use strong call to actions, and make it as easy as possible to locate your contact information.

 

To learn more about online plumbing marketing and how to get your plumbing marketing strategy on the right path, contact Grow Plumbing today! We specialize in digital plumbing marketing and can help you form a customized plan that meets your individual needs. Learn more here

Internet Marketing

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Getting Noticed – Tips for Getting More Visibility for Your Content

February 9th, 2017

 

Content plays a huge role in the viability of your social media strategy. Without a steady stream of content flowing you can’t engage your audience, which means you aren’t creating traffic and building leads. A social media strategy without good get more visibility for your contentcontent is stagnant and aside from creating a few links, ultimately useless. Having an active presence on social media involves distribution of content. So you create a steady stream of content; now what? If you put it out there they will come, right? Wrong! You can’t just put content out there for the sake of putting content out there. Your audiences taste for content is becoming more and more sophisticated as technology improves. So how can you get more visibility for your content? Here are some tips for getting noticed and getting more visibility for your content.

 

Get Creative

To get more visibility for your content don’t be afraid of getting creative! Now days with a steady stream of fluff appearing in everyone’s social media stream you have to be pretty creative to stand out and warrant a click. There is simply too much information out there that gets lost is the mix. Think about using creative angles with your visual content and think of clever attention grabbing headlines. Think of ways that you can stand out. Be creative, be useful, be engaging.

 

Get more visibility for your content

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Create a Buzz

Create hype before you release a new piece of content. Drop little hints that buildup to the big release of your new content. Building up anticipation can really pay off when it comes to creating more visibility for your content. However, in order to be successful with creating a buzz before you drop your content, your content must be useful, relevant, unique, and creative.  You don’t want to fail to deliver. Some creative ways you can generate a buzz for your plumbing content is to: start a poll, or run a contest. This generates a hype and gets people interested in your brand because you are offering something of value.

 

Incorporate Data

Incorporating data or facts into your visual content is a great way to get more visibility for your content. One way you can do this that proves to be effective is with the use of infographics. Infographics are pieces of visual content that present data in an organized and visually stimulating manner. They incorporate both data and images. Infographics have proven to be very effective in boosting engagement and increasing clicks.

 

Cater to Your Audience

One of the most important things to keep in mind when trying to get more visibility for your content is to make sure your content is appropriate for your audience. Content should be designed with your target audience in mind. What social media channels are they most likely to use? What time are they most likely to be on social media? What topics are they interested in? Failure to create content that your target audience is interested in is a waste of time. Do some research on your audience. You will get better results and more visibility for your content.

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Funny Plumbing and HVAC Memes

February 8th, 2017

 Plumbing memes have proven to not only provide much needed comic relief but also serve as educational tools. What better way to demonstrate what not to do than to make a plumbing meme out of it? We’ve put together a few funny plumbing memes, HVAC memes, and general household repair memes. 

 

 

 

 

Have you seen any funny plumbing memes or HVAC memes that you would like to share? Comment below! For more funny plumbing memes or other plumbing related topics please visit www.growplumbing.com.

 

 

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How Pipe Relining Can Restore the Health and Cleanliness of Your Drainage System

February 5th, 2017

 Guest blog post byMelissa Hamler

Home is where the heart is, which is why we take a lot of pride in the appearance and functionality of our homes. After a long day at work, there is nothing more delightful than being able to unwind in the comfort of your own home. Home improvement projects play an important role in making one’s home a comfortable, personal, and above all else functional. One of the most neglected systems in a home is the drainage system. In fact, most people don’t give it much thought, that is until something goes wrong. Here’s how pipe relining can restore the health and cleanliness of your drainage system.

 pipe relining

AS your home grows older, the building materials naturally start to wear out. This includes the plumbing pipes, as older plumber systems are more prone to leaks and blockages. With proper maintenance, you can improve drainage system at your house. However, eventually there is only so much you can do. This is where pipe relining can bring back the functionality of your drainage system. Sluggish drainage and reoccurring clogs can affect the comfort of your home and cause health and safety concerns.

Here you will see how drain relining can restore the health and cleanliness of drain pipes:

Pipe and drain relining

Drains and pipes are prone to damage from the elements since they are located externally. This leave them vulnerable especially in regions prone to humidity. Drain or pipe relining is an alternative to replacement. The method of pipe relining installs a resin saturated felt tube into the damage pipe. This process enables the existing pipe to be rehabilitated. Pipe relining is often done without digging any trenches which makes is less labor intensive than replacement, and also more affordable.

Wrong relining of drain pipes

Homeowners tend to lower the cost and choose easiest ways to fix the domestic hazards. They purchase the sealants, rubber sheets or white cement to wrap the drain pipes and cover the open gaps. This is more like inviting further future damage. This doesn’t sound like a reliable solution; it is a cheap quick fix that leave behind certain loopholes and possibility of bigger obstructions in drainage system.

Pipe Relining vs. Replacement

 pipe relining

People usually look for simple solution for the complicated drain issues. Replacement of pipes is not easier considering the herculean task of digging trenches. The cost of replacement can exceed your anticipation as well. So relining the pipes prove to be a greater option.

Leave the expert’s job to expert

Pipe relining is a job that is best left to the experts. Professional relining experts can diagnose the problem more accurately, have the right materials, the right tools, and the knowledge and experience. Using the wrong materials can cause more damage and blockages. All the more reason to not attempt a DIY pipe relining job. Seek out a professional plumber to fix the drainage issue by pipe relining, preferably one that specializes in pipe relining.

Pros of pipe and drain relining

 

Some advantages of professional pipe relining service are:

  •  Pipe relining saves time, money, and hassle. This technique does not involve digging, which is more labor intensive and therefore more expensive.
  •  The job of relining helps address several problems like damages caused by leaking joints, rocks, noticeable cracks, tree roots and other pipe failures.
  •  Pipe and drain relining is more suitable for domestic, commercial and industrial applications than any other drain maintenance work.
  •  This solution is permanent for varied drainage problems and successful operation results in improved water flow.
  •  Relining of pipes is also a legal drain maintenance method approved by government.

 

 

Find a pipe relining expert in your area. Visit our Plumbing Directory.

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Quality Counts – Why Quality Content is Driving Search

February 3rd, 2017

 

The subject of quality content has been a hot topic for the last several years. Ever since Google made waves in the digital marketing world by updating their algorithm. Websites that were successfully manipulating search results using black hat SEO tactics were being catapulted to the end of search results or being removed from them entirely. This gave way to more relevant websites that were previously being out-linked a chance to appear at the top of search results. This gave birth to the notion that quality content really matters.

quality contentWhat’s In It For Google

The ultimate goal of Google is to provide users with the most relevant content. Users don’t want to be bombarded with irrelevant content that only achieved status using cheap tricks. The easier it is to find content that is most relevant to their search the better. To improve this process, Google had to make some changes on how it ranked websites. By providing the most relevant search results to users Google is able to maintain their lead as the most trusted search engine, and therefore peddle the rest of their products onto users. With Google easily being the leading search engine they can command more for their ad services because of the amount of exposure they can afford.

The Need for Quality Content

Quality content is not solely exclusive to a blog. Keep in mind however, that a blog that is regularly updated with a common theme in context is more likely to be indexed and deemed more relevant. Quality content also refers to product descriptions and other body text areas of a website. With the way that Google is indexing websites quality content outweighs link building and keyword stuffing any day. That does not mean that there isn’t still a place for link building and keyword usage. Including relevant links within your content can help improve the reader’s engagement by leading them to other areas with relevant content. And keywords help search engines decipher what content is relative.  When it comes to quality content the goal is not just to generate a large amount of traffic, but improve engagement and build quality leads.

 

A quality content strategy, can be time consuming, however it really pays off. Hard work pays off, and when it comes to quality content it usually pays off in organic search results, which are more powerful than anything manipulated. To learn more about developing a solid quality content strategy contact Grow Plumbing today! 

 

 

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Tips for Growing Your Social Media Following

January 31st, 2017

 

increase your social media following

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Social media is a great lead generator for any business. Aside from generating inbound leads it is a great way to increase brand awareness and engage with customers.  There are many great benefits to having  a strong social media game, however none of them are possible without a following. From Facebook, Twitter, LinkedIn, and Instagram, having a diverse presence is a great way to gain the best online exposure. Growing your social media following is something that is best done organically. Here are some tips for growing your social media following.

 

Cross Promote

A great way to grow your social media following is to cross promote your social media sites. Promote your Facebook account on Twitter, promote your Instagram account of Facebook. You should also promote your social media sites on your website and local directories. The goal is to make is as easy as possible for customers to connect with you on the social media site of their choosing.

 

Prioritize

Think about what social media site is most likely to harbor your ideal customer. Spend the most time there growing your network. While we encourage diversity as far as social media goes, spread your time out accordingly. Different social media sites appeal to different types of people, you must take this into consideration when identifying where you target audience spends most of their time.

 

Optimize

When it comes to SEO you should never miss an opportunity to optimize. Optimize all of your social media profiles with your keywords. This can help with your search ranking and also helps you appear in search results on social media as well.

 

increase social media following

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 Use Hashtags

Hashtags are a great way to grow your social media following, particularly on Twitter and Instagram. By attaching a hashtag that has mass appeal to your post you automatically join the thread associated with that hashtag. This gains exposure for your content with people who are interested in that hashtag. Some good examples of hashtags for plumbing marketing include hashtags about remodeling, green plumbing, or how to save water. The best hashtags will incorporate a topic that is already trending.

 

Content

Content plays a huge role in social media, in fact it is a major driving force.  All internet users seek content. The type of content will depend on the person. Each social media sites promotes a specific type of content. Which is why it’s a good idea to diversify your content; from blogs, status updates, images, memes, and short videos, they all have their place. Work on providing useful and unique content. Keep what your customer wants out of their content experience in mind.

 

Shareable

Make it easy to share your content. Include social media specific share buttons on all of your content. If you post a blog on your website for example, include the share widget so your readers can share your blog with their social media following. Make it as easy as possible to share your content.

 

Increasing your following on social media is a great way to increase traffic to your website. To learn more about how to increase your social media following and other plumbing marketing topics please visit our website at www.growplumbing.com

 

 

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Why You Should Always Seek the Help of a Professional Plumber

January 28th, 2017

professional plumber

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Plumbing problems effect everyone at one time or another. Plumbing problems can be messy, stressful, and costly. This can be exacerbated by attempting to DIY a serious plumbing problem. When a plumbing disaster strikes, it is always best to seek the help of a professional plumber. From small leaks to a complete plumbing meltdown, a professional plumber has been trained to handle a variety of issues, and is licensed and insured. Cutting corners usually never pays off, and this is especially true when it comes to quality plumbing work.

 

 

Benefits of Hiring a Professional Plumber

 

  • Professional plumbers can fix all types of plumbing problems. A licensed plumber is more likely to continue education and training, so they will be the most knowledgeable on the latest trends and technology.
  • Professional plumbers are well versed with building codes related to plumbing. Each city or jurisdiction sets their own building codes, which is why it is important to work with licensed professionals who know the local building codes. This can prevent fines, protect health and safety, and insure the easy transition of property in the event of a sale.
  • Professional plumbers know what to look for when it comes to preventing future plumbing problems.
  • Having a professional plumber install appliances can protect the warranty of the appliance. Appliances that are damaged by improper installation can void the warranty.
  • Professional plumbers have extensive training and experience, so they are more appropriate to use when it comes to difficult plumbing jobs; for example re-piping should always be done by a professional with a proven track record.
  • Professional plumbers already have all the tools needed to complete the job, so there is no need for the homeowner to go out and purchase expensive tools that they will rarely use.
  • Professional plumbers carry insurance. In the event that something goes wrong, this helps protect your investment.
  • Most reputable professional plumbing companies provide a guarantee of their work. This means that if things aren’t done up to par, they will fix it.
  • Most professional plumbers are available for emergency services 24/7.

 

Looking for a professional plumber in your area? Check out our plumbing directory!

Click Here For A Free Plumbing Directory Listing

Click button above to create a FREE listing in Grow Plumbing’s Directory 

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Kick Your Instagram Marketing Strategy Into High Gear With These Tips

January 26th, 2017

 

Instagram marketing strategy

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Recently we’ve been discussing the importance of incorporating an Instagram marketing strategy into your plumbing marketing. Instagram is currently one of the fastest growing social media sites. With ample opportunity to reach new and existing customers it’s the perfect addition to your visual content strategy. If you have already embraced the possibilities with and Instagram marketing strategy, or wondering how to get started we’ve got some excellent pointers for you.

 

# 1 Cross Promote

One way to get started with your Instagram marketing strategy is to cross promote your Instagram site on your other social media sites. This offers

Instagram marketing strategy

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another way for customers to connect with you. Broadening your horizons with your social media strategy is always a good idea. You may have customers who prefer using different sites. By embracing different types of social media sites you open yourself up to a wider range of people.

#2 Create Beautiful Images

Instagram is all about image, literally. So start getting creative with the image that you post. Try different angles, or incorporate trending topics. You don’t have to be a master photographer. For inspiration take some time and see what your competitors are doing. Perhaps they have thought of an angle you haven’t. See what works for them. While we don’t necessary want you to copy them this can help you get the hang of it.

#3 Promote Networking Partners

A great way to get noticed on Instagram is to mention others. You can do this the same way you would mention someone on Twitter, with a @ symbol before the user name. This tags them into your post. This not only gains more exposure for you with their audience but they are more likely to return the favor.

#4 Use Trending Hashtags

Hashtags are a great way to gain exposure with your Instagram marketing strategy. When you incorporate a hashtag into your post you join the thread of that hashtag. When others click or search for that hashtag you post will appear. This not only gains exposure for your post, but also helps you gain followers who are interested in that hashtag. Always remember to tie the hashtag back into your business. While it might not be directly related, find a way to make it relevant.

#5 Mix it Up a Little

Instagram marketing strategyWhen it comes to using an Instagram marketing strategy it’s a good idea to mix it up a little. Use both images and video clips. Video can generate three times the amount of traffic of a written post. Use this to your advantage with your Instagram marketing strategy engage your audience, grow your following, and generate more traffic. A couple of things to keep in mind when using videos on Instagram is, you can make them yourself, they don’t have to be long, and you should have a little fun with it.

#6 Measure Your Success

As with all marketing outlets you should keep track of how your Instagram marketing strategy is performing. Because it is a mobile app, Google Analytics has a hard time accurately tracking visitors from Instagram. This is where a custom link shortener comes in handy to track the links from Instagram. This will give you a more accurate depiction on how your Instagram account is performing. 

 

Learn more about expanding your Instagram marketing strategy and other plumbing marketing topics here

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