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3 Areas to Focus on for Your Online Plumbing Marketing Strategy

June 23rd, 2017

 

When it comes to your online plumbing marketing strategy it can be easy to get overwhelmed with all of the options out there. How do you know which areas are most important to focus on? What we have discovered is that if all else fails, social media, content, and SEO are most important for delivering results. These 3 areas are things you can focus on now to improve your online plumbing marketing strategy.

 

Social Media

Social mediais a great way to get started with your online plumbing marketing. Start gaining exposure and building your brand right away.  You can connect with your existing customers and reach out to new customers. Think of social media

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as a branding tool. Promote your logo, company culture, and content. Your social media strategy should present a uniformed front, and influence how your customers associate with your business. Remember to be friendly, professional, relevant, and try to incorporate a little bit of your personality. Customers like to feel like they are dealing with a real person on the other end.

 

Content

Content can really make or break your online plumbing marketing strategy. If you are producing a blog that is well thought out and generates a good following, your content strategy could single handedly make your online plumbing marketing strategy. There are a lot of success stories out there, with companies who deliver the results they want for their online marketing by creating and promoting good content. However, it is important to keep in mind that it does take time, dedication, consistency, and good promotion. Incorporating good images into your content is another must.

 

SEO

use customer feedback to your advantageSEO is important for a lot of different parts of your online plumbing marketing strategy. Keywords along with link building is how web crawlers find your website, social media profiles, content, and local directories. Think of SEO as a roadmap telling search engines where you want them to go. Getting indexed by search engines is important to improve your search ranking. Of course, you want to get to the first page of search results, and a good SEO strategy is how you are going to get there. A good SEO strategy will incorporate a couple thoughtful keywords or keyword phrases, meaning keywords that are specific, easy to rank for, and of good quality. These will often in tale locally driven keywords. These keywords should be equally distributed throughout your website, content, title tags, meta description, alt tags, social media profiles, and more. In addition, there should also be a healthy amount of natural, inbound links to your website. These can be created by sharing links to your website on social media sites, local directory sites, and with any networking partners.

 

By focusing on these 3 things for your online plumbing marketing you can greatly improve your results. Of course, running some paid ads can also help, if you are just getting started these 3 things is a good place to start. Need a little help with your online plumbing marketing strategy? We are here to help! Grow Plumbing specializes in online plumbing marketing and can help you formulate a plan that will deliver the results you are after. Learn more here

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How to Grow Your Business with a Small Marketing Budget

June 21st, 2017

 

 

One of the biggest hindrances for small businesses looking to grow their business is a small marketing budget. However, these days it is a lot easier to achieve the results you grow your business with a small marketing budgetwant with a small marketing budget buy taking advantage of the opportunities with online marketing. Online marketing has a lot to offer for all types of businesses, big or small. From social media to content marketing, local directories and SEO. What is so great about online marketing is most anyone can do it and it doesn’t require a huge marketing budget. Here are some ways you can grow your business with a small marketing budget.

 

#1 Social Media

Social media is the easiest way to reach your customers, especially since social media sites like Facebook and Twitter attracts new users every day. There is a lot of opportunity for visibility using social media to grow your business. The best part is, it is free which is great if you have a small marketing budget. Of course, you can delve into running ads and boosting posts, but to simply get started it is free. A couple of things to keep in mind when using social media:

  • Be authentic
  • Be active
  • Be consistent
  • Be relevant
  • Be professional
  • Have a good time

#2 Content

Having a good content strategy is another great way you can grow your business with a small marketing budget. One of the best ways to get your content strategy rolling is to start a blog. Update your blog at least once a week. Promote your blog on your social media profiles. You should also promote other types of content on your social media profiles like: images, videos, memes, infographcis, and general status updates. Always stay relevant, and work towards providing unique and useful information.

 

#3 Local Directories

Local directory sites are another important part of your marketing strategy that can help you grow your business while on a small marketing budget. There are many local directory sites out there that are free, so take advantage. Claim your profiles and optimize them. You should also spruce up your directory sites with images, logos, a link to your website, and reviews.  Put your brand into your local directory sites. Claiming these profiles can help you search ranking and make your more visible to mobile users.

 

#4 SEO

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SEO plays an important role in your online marketing strategy. Your keywords set the tone for your entire online marketing strategy. While some keywords are more difficult to rank for, you can still compete with a small marketing budget by selecting locally specific keywords. Optimize your website, social media profiles, blog, and local directories with your keywords. The more consistent you are the better results you will get.

When you try to grow your business with a small marketing budget it can be challenging but it is completely doable if you stay persistent and consistent. Once you have achieved success mastering these tactics you can branch out with some strategically placed ads. To learn more about how to grow your business on a small marketing budget contact Grow Plumbing today, we specialize in helping plumbers achieve their online marketing goals and can help you with all of your online marketing needs. 

 

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Get Better Results with Local SEO

June 18th, 2017

 

SEO is important for your plumbing marketing strategy. There can be a lot of confusion when it comes to SEO. Are my keywords right for me? Am I using my keywords

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enough? Am I using my keywords too much? When it comes to search engine optimization one of the most successful strategies is local SEO. Local SEO places the focus on a consolidated area, which give you a smaller space to focus on and a more leveled playing field where it isn’t as tough to rank. Putting and emphasis on local SEO can help you get better results with your plumbing marketing. Here are some tips to get better results with local SEO.

 

Local Directories

First thing first, local directories matter when it comes to your local SEO, especially Google Local. We suggest claiming these profiles and optimizing them with your locally driven keywords. Make sure all of your business information is accurate and make it easy to get in contact with you. In addition, you should also ad supporting images to help strengthen you brand. Local directory sites always appear at the top of search results and are more widely used by mobile users, which make up a huge demographic of online users.

 

Reviews

One important thing to remember when it comes to local SEO and local directories is the reviews. Reviews serve a couple of purposes; first they help promote your listing to the top, and second they are very effective at compelling people to do business with you. So, while not all reviews are going to be favorable, the good far outweighs the bad. To get and edge with your local SEO, ask your customers to leave reviews of your business on Google and Yelp.

 

Title Tags and Meta Tags

Title tags and meta tags are important for your local SEO. Title tags are in place for search engines, they help tell web crawlers what a page is about. To dominate your local SEO these should be optimized appropriately with locally driven keywords. You meta tags or meta description appears in search results, it provides a brief description of what your page is about. This description is important because it is what compels people to click on your link.

 

Local Landing Pages

Landing pages are another effective tool to help you get better results with local SEO. These are dedicated pages to one theme, which makes them highly targeted and highly effective at driving search. If there is a particular thing you are trying to promote a landing page is a great way to achieve your goals.

Local SEO is a great way to get ahead of the game with your plumbing marketing. For assistance with your plumbing marketing or to learn more about local SEO contact Grow Plumbing today!

 

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Plumbing Marketing Tips to Reach Your Existing Customers

June 16th, 2017

 

In an effort to grow plumbing business, many people are so focused on new customer acquisition that they forget the goldmine that is their existing customer base. Repeat customers are more valuable than one time customers, so it is important to make sure that you have a solid plan in place to help you reach your existing customers. Here are some plumbing marketing tips to help you reach your existing customers.

 

One way to reach your existing customers is to connect with them on social media. By connecting with your existing customers on social media you have the opportunity to actively engage with them. Since most people are on social media these days, social media provides the perfect opportunity to reach a large audience. Your social media strategy should be more than just posting, it should also entail active participation in conversations and customer acknowledgement. Strive to create a personal relationship with your existing customers on social media.

 

marketing tips to reach your existing customersAnother way to stay in contact with your existing customers is to add them to your email list. You can send out monthly newsletters, alert your existing customers when you have a new blog post, and keep your customers in the loop when you run specials. The point is to keep in touch at regular intervals so you stay fresh in your customers mind. You can also utilize your email list to follow up with customers once a job has been completed. Follow up is important to make sure that your customers are satisfied with your job, at this time you can solicit a review. Customer feedback and reviews are very powerful things and can help you with your plumbing marketing. In addition, it also lets your customers know that you value their opinion. Making your customers feel valued helps create more loyal customers.

 

Customers incentives programs are also really effective when it comes to plumbing marketing to reach your existing customers. Offer a loyalty program, or referral program. plumbing marketing tips to reach your existing customersCustomers love to feel rewarded, and that they are getting a good deal. Remember happy customers are a walking advertisement for you. Word of mouth marketing is extremely powerful, and while it may have taken on slightly different look with online local directory sights, it is still relevant to your plumbing marketing.

 

 When it comes to reaching your existing customers, using a customer retention program can be really helpful.  Consider using an application like Constant Contact or Mailchimp. These programs help keep you organized and help you control your campaigns from one convenient location.  Staying organized is an important aspect of running a successful plumbing marketing campaign. A little automation also helps save you time.

 

Marketing to your existing customers is a smart strategy. They are already familiar with your business and if they have a positive opinion of your business are likely to become repeat customers. For more tips on marketing to your existing customers contact Grow Plumbing today!

 

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Plumbing Marketing Tips to Help You Reach New Customers

June 14th, 2017

 

New customer acquisition is important in order for your business to grow. One of the best ways to reach new customers these days is with an online plumbing marketing plan. When it comes to online marketing there are many options to help you reach new customers, from social media, local directories, local SEO, and content marketing. In order to get the best results, it is best to incorporate all aspects into your plumbing marketing plan. Here are some tips to help you reach new customers.

 

The first step in reaching new customers is to identify who you customer is. This way you can more accurately gear your plumbing marketing efforts to their tastes. This will make your plumbing marketing efforts more effective and more efficient. Once you know who you are marketing to, you can figure out how you are going to market to them.

 

reach new customersThe next step is to go where your new customers are going to be. Social media is an excellent place to start. We suggest participating in all of the main social media sites: Facebook, Twitter, LinkedIn, and Google +. Optimize your profiles with images and content and start growing your networks with people that fit your target audience. There are other social media sites you may want to consider as well; such as Instagram and Pinterest, both of which depend highly on visual content. The point is to actively reach out to new customers and invite them to join your networks.

 

In addition to your social media strategy, working with your local directories is also going to help you reach new customers. Start optimizing your profiles with accurate business information and images. The next step is to encourage your customers to leave feedback on your local directory sites. Studies show that local directory profiles that have more ratings get more play. Not only are they more likely to appear in search results but profiles that get more rating and reviews are more likely to pique the interest of would be customers. Paid advertising with your local directories can also help you reach new customers. You can offer incentives this way, and entice new customers to become existing customers.

 

Local SEO is another important strategy that will help you reach new customers. When brainstorming keywords, some of the most effective keywords are going to be keywords reach new customersthat have a huge local emphasis. They will be more effective and easier to rank for, not to mention deliver results that are appropriate for your business. Consider geographically specific keywords, then work a local SEO strategy that involves geo specific pages to drive local traffic. Your local SEO will also be applicable to your social media, local directory, and content strategies.

 

A thoughtful content strategy will only sweeten the deal, as it helps improve your search ranking and boosts engagement on social media. The most important things when it comes to your content strategy is to: be consistent, stay relevant, promote, and create content with you customers in mind.

Looking for a professional plumbing marketing specialist? Grow Plumbing specializes in online plumbing marketing and can help you achieve your plumbing marketing goals. Schedule your consultation today!

 

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Plumbing Marketing: Give Your Audience What They Want

June 12th, 2017

 

 

Content is the driving force of the internet. Whenever anyone performs a search or login to a social media site, they are in search of content. They may not know what they are in search of at the time, or they may have a very good idea of what type of content they are after. Whatever they are after is comes in the form of content. Content comes in many different forms, from the body text on a website, a blog, a video, a picture, a meme. That is why having a good content strategy is a must for the longevity and success of your plumbing marketing.

 

Know Your Audience

It is important to know your audience in order to create good quality content that will generate results. Create a customer profile, who is your ideal customer? Consider the

plumbing marketing

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following criteria:

  • Where are they from?
  • Where do they live?
  • Are they male or female?
  • How old are they?
  • What do they do for a living?

This information will help you not only create a better content strategy but also a better plumbing marketing plan in general. With this information at hand you can think about what types of content appeals most to your audience, what channels they are using to search for their content, and what types of topics they are most interested in. Promoting the right type of content in the right places will make a huge difference with your plumbing marketing results.

 

Check Your Results

Regularly checking your analytics is an important part of your plumbing marketing. Not only will help tell you who you customer is, but where they are from, how they got to your site, and what types of content most intrigue them. Your analytics will tell you which pages get the most visits, and what keywords delivered the most traffic. With this information in hand you can create more specific content catered specifically for your audience. The more customized your content is for your audience’s tastes, the better results you will have. So, give you audience what they want.

 

Grow Plumbing specializes in plumbing marketing. If you need help with your plumbing marketing or you content strategy contact Grow Plumbing today!

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4 Online Marketing Tips for Plumbers

June 9th, 2017

 

One of the most important parts about marketing your business these days, is online marketing. Over the last decade or so, we have seen a huge shift in marketing trends, as more and more people become more tech savvy. With more online users, and mobile users at that, it is becoming increasingly important to develop and comprehensive online marketing strategy. Here are some online marketing tips for plumbers.

 

#1 Effective Website

One online marketing tip for plumbers is to create an effective website. A website that is well designed will do the bulk of the heavy lifting for you in terms of generating

online marketing tip for plumbers

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business. An effective website will have a simple and sleek design and have easy navigation. There are a few important aspects you need to pay attention to when it comes to creating an effective website:

  • Uniformed appearance to strengthen your brand
  • Contact information in plane site, make it easy to get in contact with you
  • A strong call to action
  • Links to social media profiles
  • Testimonials
  • Mobile friendliness
  • Good SEO strategy
  • Content that is updated on a regular basis

#2 Social Media

Utilizing the right social media profiles is another online marketing tip for plumbers. Social media can serve to be an excellent tool in generating traffic to your website. Social media enables you to connect with people who fit your target profile. This enables you to build your brand and improve engagement with your customers.

#3 Consistent Content

One things is for sure, and that is that content drives the internet. Whenever an internet user login, they are in search of one form of content or another. This makes having a solid content strategy another important online marketing tips for plumbers. Strive to update a blog a couple of times a week, and regularly update your social media profiles with relevant, useful content. This will boost your engagement and help drive traffic, not to mention improve your SEO.

#4 Local Directories

online marketing tip for plumbers

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Local directories is another important online marketing tip for plumbers. Local directories are easier for mobile users to use, and sense more people are searching on mobile devices this is a crucial step. Take advantage of the opportunities you have with sites like Yelp and Google Local. These listing naturally gravitate towards the top of search results with is prime real estate in search results. The more active you are, the more reviews you are the better placement you will have.

To learn more about online marketing contact Grow Plumbing today!

 

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How to Stay Relevant to Remain Competitive with Your Plumbing Marketing

June 5th, 2017

 

In the world of plumbing marketing the competition is fierce, especially in the online sector, where things can change at the speed of light. That is why it is so important to stay relevant when it comes to your plumbing marketing. But what does that exactly mean? Today we will delve into what it means to stay relevant so you can remain competitive with your plumbing marketing.

 

When it comes to staying relevant there are a couple of factors you need to consider. Of course you want your keywords and your SEO strategy to match your industry, that

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should go without saying. However, you should also consider where you are marketing, who you are marketing to, and what methods you are using. Just as it is important to stay relevant for your customers, it is also to make sure that the things you are doing to market your business online are relevant to you.

 

Selecting the Right Keywords

Selecting the right keywords naturally going to be the first thing that comes to mind when we say “stay relevant”. Industry specific keywords are important in order to drive the right kind of traffic. Keep in mind that while driving traffic is important, if it isn’t relevant traffic is really serves no purpose. Focus on keywords that are going to bring in the right kind of clientele. Consider you niche, your area, and any other specific things that help you narrow down your keywords to the most relevant. Remember the most competitive keywords are going to be the most challenging to rank for. In addition, it is important to keep in mind that you are also building credibility. Never use keywords that are trending but not relevant simply to drive traffic. Not only is this dishonest, and will result in a high bounce rate, but search engines could also penalize your sight for misleading people.

 

Selecting the Right Communities

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Selecting the right online communities is also important in order to stay relevant and competitive with your plumbing marketing. One of the biggest take aways with this is participating in the social networks where you customers are. There are a lot of options out there when it comes to social media marketing, however not all of them are going to be the right fit for your business. Instead of spreading yourself too thing trying to maintain and active following on every single channel, focus on the ones that are more likely to have your target audience. You will get better results by putting more effort into the social media sites that are going to offer you the best visibility.

 

Selecting the Right Ad Platforms

Again, when it comes to your plumbing marketing and staying relevant, where you place your ads is also important. The best way to determine which ad sites are most effective for you is to try them and see. The cost of running ads can add up after a while, so you want to make sure you are using the right ad platform and getting in front of the right audience. You won’t know which sites are the best for you until you try them and see.

 

For more plumbing marketing tips contact Grow Plumbing today! We specialize in plumbing marketing and can help you with all of your online plumbing marketing needs; from social media, content marketing, SEO, and more! Learn more about our services here.

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Signs You Need to Revamp Your Plumbing Marketing Strategy

June 2nd, 2017

 

When it comes to your plumbing marketing strategy it is important to remember that things can change. Sometimes our efforts can get a little stale, knowing how to recognize the signs that you need to revamp your plumbing marketing strategy is an important thing. Your plumbing marketing strategy should work to improve your reach and increase your customer base in an efficient and effective manner. If this isn’t happening then it is time to shake things up a bit. Here are some signs you need to revamp your plumbing marketing strategy.

 

#1 You Have No Direction

re-vamp your plumbing marketing strategy

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One important aspect of any marketing strategy is that you have an objective, a light at the end of the tunnel, direction. Creating a plan is hard to do if you don’t know where you want to go with it.  If you find yourself aimlessly going out with your plumbing marketing strategy with no real objective, or you can’t recognize your objective anymore then you might need to revamp your plumbing marketing strategy. Start by identifying what you would like to accomplish with your plumbing marketing. Once you have goals in place then you can rework your strategy.

 

#2 You Don’t Know Who You Customers Are

One of the biggest mistakes you can make is not knowing who are customers. If you can’t properly identify who your

re-vamp your plumbing marketing strategy

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customers are how will you know where to market and what to promote. A targeted approach to your plumbing marketing will help you work more efficiently and more effectively. Start by identifying who your customer is. Once you know who you are marketing to you can start to narrow down other aspects of your approach. What do they like? Where are they more to spend their time online? What times of day are they more likely to spend online? What types of content do they gravitate towards? Identifying these things will help you get your message across to the right people.

 

#3 You Neglect Your Content Strategy

If you rarely update your content or don’t have a focused approach to your content then this could be a sign you need to revamp your pluming marketing strategy. Content is crucial to a successful plumbing marketing strategy. From blogs to status updates being consistent is key. If this is an area where you fall short, then consider outsourcing or delegating this task to someone you trust. Revamping your content strategy needs to be a part of your efforts to revamp your plumbing marketing strategy. A fresh and diversified approach.

 

#4 You Don’t Have a Mobile Strategy

A mobile first marketing strategy is becoming more and more important as more and more people start ditching traditional desktop technology for mobile devices. This means that you need to have a stronghold with your local directories. Local SEO is important for your mobile marketing strategy. Start by encouraging customers to rate and review your business on sites like Yelp and Google can give you more visibility in mobile search.

 

It is important to revamp your plumbing marketing strategy every so often, change is good to help you learn and grow and develop new business strategies. Are you in a plumbing marketing rut? Contact Grow Plumbing today to learn more about how together we can re-vamp your plumbing marketing strategy. 

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Tips to Simplify Your Online Plumbing Marketing Strategy

June 1st, 2017

 

Work Smarter Not Harder

 

simplify your plumbing marketing

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Your online plumbing marketing strategy doesn’t need to rule your life. Sometimes people get so caught up in the online trends that they get overwhelmed with their plumbing marketing strategy all together. When this happens, your online plumbing marketing strategy starts to look more like a chore then something you enjoy doing to build your business. Nobody really likes to do chores, and when your plumbing marketing seems like a burden you are more likely to push it to the back of your priorities, and then your back to square one. How are you going to grow plumbing businesses online if your plumbing marketing duties are not getting done? The trick is to simplify your online plumbing marketing strategy. It doesn’t have to be this super complex thing. Here are some tips to help simplify your online plumbing marketing strategy.

 

#1 Focus on What You Know

One way we get tripped up is trying to take on too many new elements. While trying new things and new marketing tactics is a good idea. It is important to focus on things that you do know, while slowly incorporating new ideas. Avoid taking on too many new things at once. Focus on what you know works and delivers results, then try new things.

 

#2 Commit to Your Content Strategy

One thing is for sure, content is king when it comes to your plumbing marketing. If all else fails, commit to your content strategy, it will be your saving grace. Aim to update your blog at least one time a week, and update your status updates several times a week. Write about what you know, topics that interest you, and topics that interest your audience. Relevancy and consistency is key. To stay on top of things keep a running list of possible blog topics, and when you think of something that would make and excellent blog, write the topic down. You should also create a collection of ready to go status updates that are always relevant. You can recycle them as needed.

 

#3 Automate Just a Little Bit

Automation can really help simplify your plumbing marketing strategy. One area that we recommend you automate is your status updates. You can utilize a universal social media platform like Hootsuite to update all of your social media sites

simplify your plumbing marketing

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simultaneously, and ahead of time. This saves you a ton of time, which helps guarantee that it is getting done.

 

#4 Measure Results

Keeping track of your results is another important aspect of simplifying your plumbing marketing strategy. Make it a point to check your analytics at regular intervals. See what is working and what isn’t. Then you can adjust your strategy as needed. It makes no sense to continue to put forth effort in channels that aren’t performing. This simplifies things a lot, because you are working more efficiently and effectively.

 

#5 Quality not Quantity

If all else fails, keep in mind that quality is more valuable than quantity when it comes to your plumbing marketing. Don’t waste your time trying to amass a huge following. Think concise, consistent, and effective. Put forth your efforts and resources into areas that will deliver. And, make sure you are targeting the right audience.

 

Need help with your plumbing marketing strategy? Sometimes the most important thing you can do for your plumbing marketing is to admit that you might need a little help. That is where we come in. Grow Plumbing specializes in online plumbing marketing and can get you get the results you want. Learn more here.

 

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