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Safety Matters – Shocking Safety Concerns

August 21st, 2017

 

These DIYers Say Safety is For the Birds

 

When it comes to making household repairs, one of the most important things to keep in mind is safety; your safety and the safety of other people. There are many laws in place to help keep people safe, however some people either like to laugh in the face of danger, or they just don’t know any better. Check out these socking thrill seekers and the safety concerns they created.

 

When it comes to safety concerns, one of the best ways to avoid any problems is to hire a professional. Professionals have the right training, experience, and are licensed and insured so your protected if anything goes wrong. Looking for a professional plumber in your area? Check out our plumbing directory.

 

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Three Important Things You Can Do for Your Plumbing Marketing

August 16th, 2017

 

Staying on top of your plumbing marketing is important for you to be able to grow your plumbing business. It is important to remember that you have to take the right steps in order for your efforts to be effective. Making the right choices, and putting time and effort into areas that are effective is extremely important. You simply can’t go through the motions and expect to have great results. You have to make conscious decisions on your plumbing marketing choices that will put you in a good position to grow.

 

#1 Create a Good Home Base

plumbing marketingWhen we say create a good home base we are talking about your website. Your website should be the home base or central hub of all of your plumbing marketing efforts. This means that all of your traffic should be flowing to your website. It is your websites duty to convert the traffic into customers, which is why it needs to be dialed in. Focus on creating a website that is easy to navigate, easy to understand, and easy on the eyes; meaning it is easy to read and free of distraction. A good website will have a simple design and incorporate elements of the company’s brand. It will have all of the most important information like contact information in plain sight, making it easy to visitors to contact you. A good website will also have a strong call to action and a system in place to capture information. Good images and testimonials are also effective at converting traffic. If properly set up your website will do a lot of the hard work for you.

 

#2 Good Traffic Referrals

Once you have a solid home base set up, it is important to start creating that traffic with your plumbing marketing. Social media is the obvious choice. Setting up and managing your social media profiles is an ongoing process that takes time and dedication. It takes time to cultivate a following of good quality followers, and it takes to continually stay on top of the demand for content. Social media provides the perfect place to locate and engage with customers. It is important to take the time to:

  • Optimize your profiles, utilize your keywords and provide links back to your website
  • Cross promote, share your social media profiles on other social media profiles, local directories, and on your website. Let customers know all the different ways they can contact you.
  • Engage with followers, when they like, share, or comment acknowledge them. Participate in ongoing meaningful conversations.

 

#3 Content is Still King

When it comes to your plumbing marketing, content is still king. Content has ruled to roost for the last several years, and trust us, it isn’t going anywhere anytime soon. If

plumbing marketing

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anything, the demand for good quality content has gone up. Aside from keeping a steady stream of good quality, relevant content, it is also important to diversify your content. Offer a blog, a video, a meme, images, and infographic. The more diverse the better. With social media sites like Instagram promoting more of an image driven content stream, good quality images are important for your plumbing marketing, as well as live video and video stories.

 

Need a little help with your plumbing marketing strategy? Grow Plumbing is here to help! We specialize in plumbing marketing and can help you create a customized plan that meets your individual needs. Contact Grow Plumbing today!

 

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The Future of Google Advertising– Google Home Services

August 13th, 2017

 

Recently we have been advocating for the rollout of Google Home Services. Over the last year or so Google has been testing their new Google Home Services platform in select markets, with the intent of rolling it out on a national basis in the near future. As more and more markets are able to take advantages of the benefits offered by Google Home Services, it will be more important for service companies like: plumbers, electricians, and locksmiths to understand how to leverage their online plumbing marketing tactics to gain an advantage with Google Home Services.

 google home services

The Future of Google Adwords

If you have an existing marketing relationship with Google already, then you are probably familiar with Google Adwords. Google Adwords is the platform that you run ads through. However, with the roll out of Google Home Services, Google is looking to replace Adwords with Home Services for home service businesses like: plumbers, electricians, locksmiths, cleaning services, and more. Currently there are a few select industries they are working with, but eventually they will probably expand to other industries. Likewise, they have only been testing this new platform in select locations, however they are consistently adding new locations. As technology changes and improves to allow for more integration and innovative services like voice controlled speakers, platforms like Google Home Services will be necessary in order to stay relevant and competitive.

 

The Benefits of Google Home Services

Google Home Services will make it easier to put customers in touch with trustworthy home services providers. Users will perform a search for the home service they need, and the top 3 results populated will be home service providers who have a Google Home Services account. The results that are generated will take several things into account like relevancy to the search and online reputation. Home service providers will have to apply for a Home Services account and meet the criteria set forth by Google. This is great for both the customer and the home service provider, as it puts customers in contact with trustworthy and reputable service providers, and it expands the visibility of service providers.

 

Google Home Service could be coming to a city near you! We can help you with your Google Home Services strategy! Contact Grow Plumbing today to learn more!

Google Home Services

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Google Home Service Ads

 

Google Home Services Checklist

August 9th, 2017

This is the checklist to make sure you are selected from for Google Home Services Ads.

  • Online Reviews on Google, Yelp, Facebook, Review Buzz, Customer Lobby, NearbyNow, etc.
  • Inbound Links To Your Website From Reputable Websites 
  • Outbound Links To Partners, Vendors, Manufactures, Local Chambers of Commerces, etc. 
  • Active Social Media Profiles on Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, etc
  • Active Blog On Website 
  • Hyperlocal Geographic Based Services Area Pages On Website
  • Service Pages On Website
  • Consistent Name, Address, & Phone Number (NAP) On Website & Online Profiles
  • Long Term Effective & Efficient Pay Per Click PPC Adwords Campaign   

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The Art of the #Hashtag – How to Use Hashtags to Improve Your Plumbing Marketing

August 8th, 2017

 

When hashtags first appeared on the social media scene they were pretty much a Twitter thing used to group like conversations into the same stream. Over time they gained in popularity and eventually, other social media sites like Facebook embraced them. Fast forward to now and they are everywhere; from being utilized on social media to being used for business cards and other printed marketing pieces. What this tells us is that hashtags aren’t going anywhere any time soon. Learning how to incorporate them into your plumbing marketing strategy will help you stay on trend, stay relevant, improve visibility, and increase engagement.

 

#BeCreative

When creating your own hashtags for plumbing marketing purposes, one of the most important things to be creative and original. Some hashtags take off effortlessly. Usually, those are the hashtags that are well thought out and super creative. Think outside the box, a clever play on words goes a long way. Of course, you always want to stay relevant and you want to avoid offending anyone. Keep it light, keep it fun, and keep it professional.

 

#Length

When it comes to using hashtags for plumbing marketing, size matters. Avoid using hashtags that are too long, there is no sense in creating a hashtag that looks like a run-on sentence, it is still awkward to read even in hashtag. Not to mention the fact that it probably won’t get much play. Keep in mind, that hashtags are key to getting visibility on Twitter and Instagram, you want people to engage with your hashtags, so make them appealing, not only by creating fun and creative hashtags, but keeping the right.

 

#BackgroundCheck

One of the most important things when using hashtags for plumbing marketing, is to check the hashtag before you use it. Anyone can create and utilize a hashtag, if you are thinking about using a new hashtag for the first time, check the hashtag usage first to make sure that the content associated with that hashtag is appropriate

 

#Trending

Using trending hashtags can be fun for your plumbing marketing. If you can figure out a way to incorporate a trending hashtag into your plumbing marketing strategy, then go for it. It’s a fun way to increase visibility and boost engagement. However, keep in mind that some hashtags are more competitive than others, the more people using it, the more difficult it will be to see results.

 

Hashtags are here to stay, so embrace them. Using hashtags can help you reach more people on Twitter and Instagram. The best way to see if hashtags will work for you, is to try them. For more plumbing marketing tips contact Grow Plumbing today!

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Creating Content for The Mobile User

August 6th, 2017

 

With the heavy shift to the “mobile first” marketing movement, one thing you need to keep in mind is the content you create for the mobile user.  There are several things you need to understand about creating content for the mobile user in order to be successful with your content strategy. The following are some tips to set you up for success when creating content for the mobile user.

 

Convenience

One of the biggest draws for mobile devices vs. traditional desktops computers is that you are not chained to a desk in order to access the internet.  So, what does this mean for your content strategy? Make sure your content is easily accessible for mobile users, it needs to format for the smaller screen. In addition, do some

creating content for the mobile user

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research on who your customer is. Make sure that you publish your content at a time where they are most likely to see it.

 

Accessibility

One of the biggest noticeable differences between a mobile device and a desktop is the size of the screen. When creating content for the mobile user, make sure your content is easy to read, and that your website is easy to navigate. In all honesty, if your site is hard to navigate even for the desktop user, you could be suffering from a high bounce rate. This is a huge turn off for both desktop and mobile users.

 

Apps

Every mobile user has a certain set of apps that they use while on their mobile device. Now we aren’t necessarily saying you need to create an app for your customer, although it is a strong solution for your mobile marketing strategy. What we are saying is you should interface with some of the most common apps that people use. For example, many mobile users use Instagram. This is a great app to use to boost your visual content strategy, improve your visibility, increase brand awareness, and boost engagement with your customers.

creating content for the mobile user 

One thing to keep in mind when it comes to creating content for the mobile user, is that many people who are on mobile devices are using it for entertainment purposes. This is important to keep in mind when creating content for the mobile user. You should always strive to create content that is entertaining, useful, and easily shareable. For more information on creating content for the mobile user, contact Grow Plumbing today!

 

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Take Your SEO to The Next Level with These Mobile SEO Tips

August 4th, 2017

 

If you are like many businesses, you have spent a lot of time honing your SEO strategy. Now that you have your SEO strategyfigured out its time to get your mobile SEO strategy on point. You might be wondering what is the difference between the two? There are definite similarities, however in order to develop a proper mobile

mobile seo

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SEO strategy you need to understand the mobile user. There are some clear differences between mobile users vs desktop users, and it doesn’t just have to do with the size of their screen.

 

Search Phrases

When it comes to mobile search a couple of key things to keep in mind is the search phrases being used. Many mobiles users rely on Googles autocomplete feature when performing a search, they are also more likely to use shorter tail phrases and utilize locally driven search terms. Use this to your advantage and optimize your titles tags, meta descriptions, and alt tags with these shorter tail phrases. If you haven’t already started using locally driven keywords, then not is the time to start. Geo specific keywords are more likely to deliver quality results and are less competitive making them easier to rank for and they help with your mobile SEO strategy.

 

Keeps Things Social

One of the biggest draws to mobile devices is their ability to constantly keep you connected to your social media apps. What this means for your mobile SEO strategy is you need to develop a socially driven content strategy. Focus on creating content that keeps people engaged. Many mobile users are looking to be entertained, and entertained all of the time. Focus on good quality content that is amusing and relevant to drive engagement.

 

Ease of Use

One of the biggest qualms mobile users have is a webpage not loading fast enough or being too difficult to navigate. When it comes to mobile SEO it is important to consider that because mobile users are using a smaller screen not everything will load or fit properly. The ability of your website to convert to a smaller screen is crucial. Keep navigation as straight forward as possible. The images you use also factor in. Large images may slow down a page’s loading time, or not fit entirely on the screen.

 

mobile seo

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Click to Call

The click to call feature is another important mobile SEO tip. Make it as easy as possible to contact you. If all the mobile user has to do is click your phone number, then you leave less room for frustration and improve your chances of converting a sale. Never make visitors to your sight work hard to contact you.

Optimizing your website for mobile search is an important part of your plumbing marketing. With more and more users using mobile devices it is paramount to getting the right kind of visibility for your business. To learn more about mobile SEO contact Grow Plumbing today!

 

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The Challenges of Modern Day SEO for Plumbing Marketing

August 3rd, 2017

 

The face of the internet and the way people perform search has gradually been changing. When it comes to your plumbing marketing, it is important to be able to keep up. Not staying up to date with the latest in online marketing can result in poor traffic or even penalties from the search engines themselves. Here are some challenges of modern day SEO that you might face.

 

Mobile Friendliness

One of biggest transitions we have seen in recent years, is the transition from desktop users to mobile users. Mobile search now makes up for most of the searches being performed, which means it is becoming more and more important to make sure your plumbing marketing is properly optimized for mobile searchers, this includes your website, social media profiles, and local directory sites. Google utilizes a lot of information about you, which it garners from your phone, to provides customized and more relevant search results. How you optimize your site for mobile search is crucial, and as the integration technology improves between your phone’s apps and Google, it will become more and more important in the future.

 

Security

plumbing marketingOne change we saw this year was Google started flagged website that do not utilize a secure HTTPS as not secure. This online security and identity theft becoming more and more of an issue in this technological era. People are becoming more and more sensitive to how their information is being stored. Users want to feel secure when they are browsing websites, so naturally Google took the steps to provide more relevant and safe search results for its users.

 

Visuals

The internet is becoming more of a visual place. With visually driven social media sites like Instagram taking off, everything else is starting to catch on, the people like visual content. It helps sell a product, service, or idea. Visual content helps strengthen a platform and invoke an emotional connection. Which is why Google has started to pull from Google images in search results to provide more relevant data. As a result, they have been testing image rich cards in certain markets. What this means for the future of your SEO strategy and plumbing marketing, is more of an emphasis on visual content. Start incorporating more images into your content and be sure to use your keywords to optimize your alt tags.

 

Speed

If one thing is consistent, it is the need for speed. Speed for efficient web browsing. There is nothing more annoying when a webpage loads slow. In fact, this is a huge reason

plumbing marketing

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why your bounce rate could be high. To help your SEO and plumbing marketing strategy, you should perform an audit of your site. Make sure it loads quickly for mobile users. One thing that can slow down how fast a website loads is too many images or images that are too large. While you definitely want to use images, as we stated above, make sure they are relevant and that they balance your page. Avoid crowding images, and using images that are too large, the larger the image the longer it will take to convert and load for a smaller screen.

 

For more plumbing marketing tips contact Grow Plumbing today! We specialize in online plumbing marketing and can help you stay on top of your game. Learn more here

 

 

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Tips to Help You Improve Your Online Security

July 28th, 2017

 

Online security is becoming increasingly important as technology becomes more advanced. With data breaches constantly in the news, and new methods for criminals to gain

improve your online security

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access to sensitive information protecting yourself and your customers is extremely important. Identity theft is on the rise, let’s look at the necessary steps you can take to help improve your online security.

 

#1 Make Everyone Responsible

One the simplest ways to improve your online security is to get everyone involved. When everyone in your company is on board your online security with be more secure. Have systems in place and operating procedures that everyone is educated about. This leaves little room for variances.

 

#2 Updated Encryption

Encryption updates are extremely important in order to improve your online security. With as fast as things are changing these days, encryption software is updating all the time. Running outdated encryption software can leave you vulnerable to attack, so please update as often as you can.

 

#3 Restrict Customer Information Access

One way you can improve your online security is to restrict customer information access. Keep customer information in a safe place, and only allow employees who need access to this information access. The fewer people that have access the better.

 

#4 Watch What You Store

A good rule of thumb to improve your online security is to watch what you store. Avoid storing sensitive material that you don’t need. Credit card numbers are a good example of sensitive information that you don’t need to hold onto. The less sensitive information you have about your customers the less likely you will be a target for identity thieves.

 

improve online security

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#5 Have Multiple Methods of Security

The more security your website has the better. Having a good firewall in place and malware detection software is a good start. The more levels of security your website has, the more difficult it will be for criminals to gain access.

 

#6 Avoid Public Wifi

One simple way to protect yourself while on the go is to avoid public wifi. It can be tempting to access the public wifi at the coffee shop, however this leaves you wide open for someone to access your personal information.

 

Staying on top of your online security is important. In this day and age things change at the speed of light, which means your online security should be an ongoing process. For more online security tips and other solutions to help you run your business more efficiently contact Grow Plumbing today!

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Tips to Help You Manage Your Online Reputation

July 26th, 2017

Guest Blog Post By: Amber Henning - Amber Henning is an online marketing expert, who has worked for several plumbers and other in service industries, such as Knight Plumbing. Through search engine optimization, reputation management, and social media advertising she has helped several clients find success in the online marketing world. 

 

How Do You Manage Your Online Reputation?

Word-of-mouth sounds like an outdated marketing strategy, but there is truth behind those cliched words. Even in a world where digital is king, what people say about you and your business can have a huge impact. In fact, these days the Internet is right at people’s fingertips which is why it is important to have a strategy in place to manage your

manage your online reputation

Image Credit: LinkedIn, https://goo.gl/XjGBMz

online reputation.

For plumbers, and others in the service industry, online comments and reviews can make or break your company’s online reputation ultimately affecting how successful your business is. So, don’t you think it’s time you were paying attention?

Guess What? Your Customers are Talking

Only a few years ago, the Internet was a less interactive place. Most websites were nothing more than extended business cards. However, with Google, Facebook, Yelp and

other review sites gaining so much credibility, people are encouraged to engage with companies online giving them a chance to express their opinions, in an extremely impactful way. These are critical forums for your business and are good sites to monitor for constructive criticism.

No matter how small your business may be, your current and prospective clients are talking about you. Maybe they are tweeting, leaving a review, liking your social Media profiles, or sharing your website. If you have an online presence, they will interact with you.

 

Let’s Talk About Transparency

manage your online reputationBeing transparent in a company can be difficult, but if you are doing solid business, opening yourself up to feedback can provide you with untold benefits. Transparency in business is, in fact, becoming more the norm and the Internet and online reviews are a major part of that.

Being transparent does have its risks, however, in the long run, the alternative can have far more detrimental circumstances.

 

Get Up to Date Online

One of the first things you want to do to manage your online reputation, is make sure your online presence is strong. The first stop for that will undoubtedly be Google. Verifying your Google Listing, if you haven’t yet, is imperative to having a strong online presence. Not only will it help with your search engine rankings, it will ensure that all your Google Reviews will show up in the right place.

It’s also helpful to make sure you have verified for your listing with Yelp, as well as developed your social media profiles. Resist the urge to ignore social media; developing a profile page gives your current and prospective clients more opportunity to interact with you and that will hopefully result in a more positive online reputation.

 

 

Reacting to Your Feedback

Sometimes it can feel extremely challenging to respond when someone has left you a negative review. Honestly, even responding to good reviews can be difficult. However, it is important to help you manage your online reputation. Here are some good rules of thumb to help you.

Responding to Negative Reviews

Be More Apologetic Than Defensive– There is always more to a story than a review reveals; reviews by their nature are one-sided. That is why it makes sense that so

manage your online reputation

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often your immediate response is to jump on the defensive, however, for your business’s sake, you will want to curb this impulse. Remember to remain humble and understanding of your client’s situation in response to any negativity. Take responsibility and if possible, offer to fix the situation or make it right for next time they need service.

Think of Your Audience – Remember, when responding to an online review who your audience really is. While you want to speak to the person who left the review, your real audience is the prospective clients who are reading those reviews. Your job is to instill trust and the feeling of respect for your prospective clients. You may never see the reviewer again, they have their mind made up, but if you handled a response with care and respect, that will speak volumes to those who are still trying to decide whether they should pick up the phone and call.

Sometimes No Response is the Best Response-  If a previous customer has left a negative review with zero constructive criticism, it can be frustrating and hard to not respond in the heat of the moment. Even loyal customers may see the need to defend your business for you in a heated manner.  In these situations, the best thing to do is to not respond and focus on the positive. If you were to respond to the negative comment, it is actually drawing out the longevity of the situation and driving it’s ranking up the results list on Google bringing unwanted attention from prospective clients.  A better way to bury the issue is to have your loyal customers post positive testimonials on your website so that the positivity surpasses the negativity on google results.

 

Responding to Positive Reviews

 

Being Humble Goes a Long Way – Responding positively is a great way to retain clients and garner new ones. Always thank your customers in reviews and make sure they know they are appreciated and their business is valued.

Highlight your Employees – If your clients had a great experience, make sure you acknowledge the staff that helped in your response. This makes your company appear more personal, which draws in clients who are looking for someone they can trust. In addition, when your employees are getting accolades online it often encourages them to work harder so they can get positive praise again.

 

 

 

React Quickly

monitor your online reputation

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One of the most important things to help you manage your online reputation is your response time. If someone leaves a public comment or negative review, especially on social media, respond immediately. Left unmonitored, a negative comment can snowball online, growing bigger as people share or leave comments. If you feel like a proper response will take some time to formulate, make sure you have at least acknowledged the comment. A simple message like, “We are looking into the problem and will get back to you as soon as we can,” can help calm down the poster or reviewer long enough for you to research the problem, without them losing their patience and making your review even worse.

Stay Consistent

A solid strategy to manage your online reputation goes beyond responding to reviews. To really attract an online customer base, you must be prepared to manage all online interactions, likes, re-posts, shares, comments and messages.

Stay consistent with your profiles. Make regular posts so that is apparent you are not just coming online when you have something to promote.  While you are regularly posting, you can easily monitor your social media and quickly respond when someone reacts in one way or another with your company.

Get Alerts

If monitoring your online presences feels too cumbersome, there are several programs that will help you manage your online reputation by sending you alerts whenever your business is reviewed online. You can also set up your social media profiles to send you notification when someone interacts with your profile.

Ask for Reviews

There is no shame in asking for reviews, referrals and testimonials. When you know a client is happy with the services they have received, ask them to leave a review online. If your service professionals aren’t comfortable asking for reviews, send a follow up email with your invoice or bill and ask for one then. You can also offer incentives for those that leave reviews, like a percentage off their next maintenance or service call. The more positive online reviews the better it looks for prospective clients and it helps with your search engine optimization too.

 

Online reputation is integral to success, especially for those in service industries, like plumbers and other home contractors. Creating a strong web presence and cultivating your online reputation is as important as that old-fashioned word-of-mouth advertising that helped so many plumbers grow back in the day. Taking a few simple steps can help cement your company as the one to call and keep your clients coming back again and again.

 
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