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How Online Reviews Can Affect Your Plumbing Marketing

May 18th, 2018

 

Word of mouth marketing is a very powerful thing, recently word of mouth marketing has taken on a whole new persona, in the form of online reviews. With the rise in popularity of local directory sites like Yelp, online reviews became the new word of mouth marketing. Online reviews can have an affect on your plumbing marketing in a couple of different ways, like your online reputation and search ranking. This is why it is important to cultivate a good strategy for soliciting online reviews.

           

Online Reputation

online reviewsOne of the most obvious ways online reviews can affect your plumbing marketing is through your online reputation. Ratings and reviews play a huge role in how potential customers view your brand. Having either a favorable or unfavorable reputation will influence customers decisions to do business with you. In terms of your online reputation and cultivating your reviews you always want to put your best foot forward! It is important to be proactive with your online reviews. Acknowledge favorable reviews with a thank you, and always address negative reviews.

Tips for Handling Negative Reviews:

  •  Think before you react. Never respond to a negative review in the heat of the moment. Take some time to process the information before you respond.
  • Avoid getting defensive. Getting defensive when responding to a negative review can make things worse. Instead swallow your pride and try to see things from the customers point of view. This may give you some insight into areas of your business that could be improved.
  • Be genuine, courteous, and empathetic. You never know what kind of day someone is having. When a customer leaves a negative review, it could have simply been the straw that broke the camels back, and so they are taking it out on you. By showing genuine care and concern, and responding with a courteous and empathetic demeanor, you can deescalate the situation and even turn it around.  
  • Always try to resolve. Always try to find a solution. Most of the time your customer will tell you what they want. Try to make it right! This demonstrates your willingness to go above and beyond for your customers and your exemplary customer service. Which makes others want to do business with you. Remember, we all make mistakes, but sometimes it’s how you respond to a negative situation, that sets you apart from the rest!

Search Ranking

Another way online reviews can affect your plumbing marketing is through search results. With the roll out of Google Services Ads, online reviews play a huge role in which companies get featured in search results. Companies that have a good online reputation, have a better chance at populating in Google Services Ads. This is because Google wants to provide customers with the most relevant and quality results. Because they are putting their guarantee behind it, only reputable companies that have good online reviews and have undergone a background check will populate. Google Service Ads offer a lot of benefits for your plumbing marketing. If you are taking advantage of these ads, or thinking about it, it may be a good idea to rev up your online reviews solicitation efforts.

Some Ideas for Cultivating Online Reviews:

  • Include links to directory sites on your website
  • Promote your directory sites on social media
  • Follow up with your customers after a job is completed, and ask for a review
  • Include links to directory sites on your monthly emails

 

It is never too late to improve your online reputation. If you are suffering from reviews that are not the most favorable, you have several options:

Solicit new reviews – by soliciting new reviews for your business you can eventually bury the ones that are negative. While they may not disappear altogether, having positive reviews outweigh the negative reviews can make the negative online reviewsreviews obsolete. In addition, statistics show that the more reviews you have, the more likely a negative review will sneak its way in eventually. Its probability, even if you do your best every day. It’s important to remember that you can’t please everyone, and sometimes we all have an off day.

 

Ask for the review to be taken down – if you have a negative review that is completely unfounded, you aren’t necessarily at their mercy. You do have the option to have it removed by the site. Contact the site administrator and ask them to remove the review. Most sites are more than willing to remove a damaging review that tarnishes your reputation, granted you provide reasonable cause as to why the review is solicitous and unfounded.

 

For more information on how online reviews can affect your plumbing marketing and how to cultivate more online reviews contact Grow Plumbing today! We specialize in online digital marketing for plumbers and can help you achieve success with your online reviews, Google Services Ads, and more!

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Google Local Services Ads Webinar Replay

April 30th, 2018

Webinar/Workshop  Resource Kit 

Below is the recording, presentation slides, blueprint worksheet, and case study from our recent “Google Local Services AdsWebinar”.

Interested or Need Help? 

Call 310-909-8835 or Click here to schedule a phone call!  

 

Watch Webinar

Download Presentation Slides 

 

Download Marketing Blueprint Worksheet

*Download Instructions*
1. Open Link - Click Here
2. Goto ‘File’ on the main menu (top left)
3. Click ‘Download As’
4. Select ‘Microsoft Excel .xlxs’ 

Case Study – Courtesy Plumbing

 
One year ago, Courtesy Plumbing came to Grow Plumbing hoping digital marketing could provide a more sustainable and cost efficient lead generation strategy. We deployed the above blueprint and based upon the increase in phone calls, revenue is up a huge amount year over year. View Case Study
 

 

Questions? Looking To Get Started On Google Local Services Ads?
Call 310-909-8835 

 

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Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018

 

We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.

 

How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.

 

How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.

 

Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.

 

Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit

 

 

 

Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa

 

 

 

 

 

 

Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

Internet Marketing

Click the button above to learn more about our internet marketing programs. 

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HVAC Maintenance: 10 Major Reasons Why It’s So Important

March 31st, 2018

HVAC Maintenance: 10 Major Reasons Why It’s So Important To You And Your Family

The parts that keep your home comfortable in any weather are often ignored, until a major problem arises.

Unfortunately, such problems can be excruciatingly expensive to repair, which makes HVAC maintenance a vital aspect of your homeowner happiness.

Why Maintaining Your HVAC System Is So Crucial

Just like your own body needs every part functioning properly to keep you healthy, your home does, too. If, for example, you don’t eat or sleep well, your mood, energy and ability to keep going suffer greatly.

The same applies to the different parts of your home, making preventative measures so consequential:

1. You Save Money When The System Runs Right

When the components that heat and cool your home work overtime, you pay for it. A struggling system is inefficient and burns more resources, even though it’s not keeping the occupants more comfortable.

2. Your Family Breathes Safer Air

Poor indoor air quality is a major problem and it can actually make your family sick. Maintain the temperature control elements of the home and your air will be much cleaner. There are also other ways to improve indoor air quality, from the garage to the patio and since your family spends so much time in the home, taking extra steps for health simply makes sense.

3. A Maintained HVAC System Lasts Longer

It seems like few things are built to last these days, meaning you’re constantly replacing something or other around the home and with your vehicle.

Keep up with the HVAC system, though, and you should enjoy its benefits for a much longer period of time.

4. You Won’t Need To Call A Professional As Often

Home visits are outrageously expensive, no matter what has broken down.

Avoid this costly aspect of home ownership by keeping all your major appliances and apparatuses in good working order.

5. The System Operates More Efficiently

When you turn your thermostat up, you expect the temperature to increase; likewise, if you want more cool air indoors to counteract the seasonal heat outdoors, you expect a response that corresponds to your commands, but that won’t happen regularly without proper maintenance.

On the other hand, you can dramatically increase efficiency, simply by keeping up with the maintenance.

6. Maintaining The HVAC System Keeps Your Warranty Valid

If your system is under warranty, failing to keep up with regular inspections and repairs could invalidate that important paperwork. Since you want to avoid the out-of-pocket costs, follow the details of the warranty and keep the equipment up to standards.

7. Your Family Will Enjoy Cooler Summers

Are you constantly hearing complaints that the heat is staggering in summertime?

Are you wanting to stick your head in the freezer around mid-afternoon when the sun is at peak?

A failing air-conditioner likely means you’ll be uncomfortable all season long, as well as indicating you’re not keeping up with maintenance.

8. Winter Won’t Be So Harsh

As intense as the heat can be in Summer when your home isn’t operating at optimal levels of efficiency, the cold will be just as brutal in Winter.

Anytime the thermal regulation seems highly unregulated, despite your constant adjustments to the controls, it’s time to take a look under the hood.

9. Your Home’s Value Is Improved

If you plan on selling your home anytime soon and it hasn’t been properly maintained, potential buyers aren’t going to be interested, until you rectify the situation or unless you lower your home’s selling price and that can take a big bite out of profits.

Every home is more valuable (in more ways than one) when it provides thermal stability.

10. You Have Peace Of Mind When Your HVAC Is Running Right

It’s hard to fall asleep at night if you’re worried about something in your home suddenly going kaput in the house, leaving you with a whopping HVAC repair bill.

You’ll sleep better, with peace of mind, when you have everything about temperature control under control.

Symptoms Your System May Not Be Working Efficiently

If you can’t remember the last time your home’s inner workings were checked or suspect a problem already exists, there will be tell-tale symptoms and you should pay attention to them immediately:

1. From The Furnace

If the floor around your furnace is littered with soot and similar debris, there’s droplets of water pooling underneath and an odd smell permeates the area around your furnace, something is probably wrong.

2. About That Boiler

Cracks and rust anywhere on your boiler are a bad sign, especially to the extent that a leak has sprung, even a small one. When you see any of these symptoms, it likely means you’re not maintaining the system well enough and it’s time your boiler had a checkup.

3. A Crazy A/C

If your air-conditioning releases funny smells when you turn it on, makes crazy noises or just isn’t cooling off the home the way it once did, time may be running out for your system. You know when it’s “off”, even when it’s on, so take the time to have it properly diagnosed and repaired.

4. Limited Heat, Even With The Thermostat On High

Just as with your cooling systems, the heat is going to be problematic and symptomatic if it’s not properly inspected and repaired. When the home is too often chilly, especially with the heat turned up high enough that it should be more than comfortable, you probably have a problem. While it may be something as simple as the thermostat, it could be much worse.

4. Out Of Control Costs

Even if you don’t observe any other symptoms with your heating and cooling, if your utility costs are going through the roof, it’s a good indication that repairs are needed somewhere.

Make sure the home itself is energy-efficient, such as being well insulated throughout, then have someone investigate what might be causing the spike in costs.

Don’t wait until a major problem arises in your home to pay attention to the parts that keep you comfortable in any weather. You’ll be saving yourself a lot of time, trouble and money, by keeping up with preventative and problem-solving maintenance.

Author Bio:   Bill Bradley is a heating and cooling consultant of Chicago Heating & Cooling Pros living in Chicago, Illinois. His years of experience as HVAC consultant made him knowledgeable on all the latest HVAC techniques and able to use the latest technology to provide quality services.

Forming Good Habits When Using Social Media for Plumbing Marketing

March 3rd, 2018

 

Forming good habit when it comes to using social media for plumbing marketing is crucial to gaining success. They say it takes 21 times to create a new good habit, but only once to break it. Forming good habits early on will help set to the tone for a plumbing marketing strategy and set it up for success. Using social media for plumbing marketing is an ongoing process that constantly needs to be adjusted and improved upon. There are always new things emerging in the world of social media, new sites, new mediums, new technology. Staying on stop of things by forming good habits can help set you up to be relative and competitive.

 

#1 Respond and Engage

Engaging with your audience is one of the most crucial things a marketer can do. It is important to get in the habit of responding to comments, likes, reviews, and messages in a timely manner. Failure to do so, could leave the engagement score lacking, not to mention brush of customers. Its important to make customers feel important by acknowledging them, especially when they take the extra time to engage directly. In the case of reviews, particularly bad reviews, it is always best to respond and attempt to work it out.

social media for plumbing marketing

 

#2 Post Compelling Content

Posting compelling content on a regular basis is crucial to the success of using social media for plumbing marketing. Every day people login to their social media accounts with the intent of consuming content. When using social media for plumbing is it important to get in the habit of posting content on a regular basis. It should be as frequently as possible, several times a week, if not every day. It is also important to embrace different types of content; from blogs, videos, images, memes, infographics, short video clips, live video streaming, and stories, its all relevant these days. And for each type of content there is a consumer waiting to eat it up! Posting regularly and diversifying the type of content is part of forming good habits when using social media for plumbing marketing.

 

#3 Actively Seek New Followers

Part of a successful social media strategy, is growing the network. The more visibility achieved, the more traffic generated, and the more conversions. It is important to actively seek new followers on a regular basis. Perhaps once a week, takesocial media for plumbing marketing time to search for new followers that meet your target audience. Think about their location, or the things that they are interested in. There are a lot of ways to specify specific criteria, when it comes to searching for new followers.

 

#4 Check Insights

When using social media for plumbing marketing, most social media sites offer a profile for businesses. These business profiles also offer valuable insight as to who is engaging with your brand and so forth. It’s like the analytics for your social media profiles. Just like it is important to consult with your analytics report on a regular basis it is also a good habit to check your page insights.

 

#5 Scope out the Competition

We are huge advocates for scoping out the competition. You should be aware of what others are doing around you, especially when it comes to using social media for plumbing marketing. We recommend selecting 3 of your closest competition and monitor their activities on social media. What types of content are they promoting? Are they running ads? Are customers engaging with their brand? This will give you valuable insight and help your form a better social media strategy.

 social media for plumbing marketing

To learn more about using social media for plumbing marketing, contact Grow Plumbing today! We specialize in online plumbing marketing and can help with your social media strategy!

 

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Why Your SEO Strategy Should Always be a Work in Progress

February 28th, 2018

 

A lot goes into achieving a good search ranking, social media, content, link building, and ads to name a few. SEO also plays an important role at generating traffic and increasing search ranking. One important thing to consider when it comes to your SEO strategy and plumbing marketing in general is that is should always be a work in progress. The fact of the matter is, is that things are constantly changing in the digital marketing world. There are new trends and new technologies available every day. While its important to continue your efforts in areas that deliver results, it is also important to consider new opportunities. Here’s why your SEO strategy should always be a work in progress.

 

Innovations in Technology

SEO strategyOver the last couple of years, we have seen a lot of improvements in technology. For example, voice search alone, has grown exponentially as the technology improved and became more accurate. What does this technology mean for your SEO strategy? It means that not only do you have to consider traditional search terms and phrases, but also the terms people use when they speak a command into Siri or Google. Since most of these searches happen on mobile devices, including location-based keywords is important. It is also noted that most voice search contain more words in the query. This isn’t surprising, considering the ease with which we have conversations with technology these days. This changes things a little bit for your SEO strategy. Long tale keywords are going to become more relevant, as voice search continues to grow, and more people start utilizing voice active assistants like Alexa.

 

Social Media Trends

Social media trends are also important to consider when it comes to your SEO strategy. For example, the hashtag. The hashtag originally started on Twitter and was used to join conversations containing the same hashtag in the same thread. It didn’t take long before other social media sites incorporated the hashtag. Now, the hashtag is most relevant on sites like Instagram, where learning how to incorporate hashtags into your strategy can help you gain more exposure and better engagement. Its no doubt, that your keywords can be hashtags too. In fact, this is a great way to incorporate your keywords into your social media strategy and stay on trend. In, there are other ways you can incorporate your SEO strategy into your social media strategy. Start by properly optimizing your about sections, and continually providing new fresh content that is relevant.

 

Check the Results

Checking the results of your SEO strategy is one of the most important parts of staying up to date with your strategy. Your analytics report provides a wealth of information, all SEO strategyof which is vital to creating the more effective and efficient strategy. By consulting your analytics report, you will more about the habits of your customers, what keywords were used to find your business, what pages of your website are most popular, and how long people are spending on your website. All of this information can help you grow and improve your SEO strategy.

 

When we say work in progress, what we really mean is a willingness to try new innovations and trends as they come a long. Like we said, don’t stop doing something that works really well, simply incorporate new tactics and see if they work too. Your SEO strategy and your plumbing marketing strategy should always be a work in progress. Willingness to innovate will help you stay relevant and help you connect better with your customers. Remember a good SEO strategy takes time to cultivate, good results don’t happen overnight, but if you continue to put efforts into growing and exploring new options you will see success. To learn more about how to improve your SEO strategy contact Grow Plumbing today!

 

 

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Tips for Better and Affordable Lead Generation

February 26th, 2018

 

Better and affordable lead generation is one the most important things when it comes to building your business, especially online. When it comes to online plumbing marketing and lead generation there are just so many options out there.  When it comes to forming your strategy, it is important to consider a few things. For starters, your plumbing marketing budget. Second, you need to think about what works for your business and what you want to achieve. Remember, not all business will have the same needs, so different strategies will work differently for everyone. Here are a couple of tips for better and affordable lead generation.

 

#1 Email Marketing

As things have progressed in online plumbing marketing, email marketing has remained steadfast. Even with all of the new trends and advances in technology, email marketing is still an effective and relevant tool to use when it comes to better and affordable lead generation. There are several different ways you can use email marketing. You can use it in conjuncture with some of your other plumbing marketing tactics as a follow up to a webinar, for example. Or, you can use your contact list to follow up with customers about a job, remind them about upcoming maintenance, or let them know you have a new promotion. The point is, you stay in contact to stay relevant. Make good use of a strong call to action in your subject line to entice your contact to open your email. You should also employ the use of a nice color scheme, branding, and images.

 

#2 Webinars and Videos

Webinars are a popular way to educate your audience about your service or product. They can also be effective for creating better and affordable lead generation. You’re

better and affordable lead generation

Image Credit: Cultural Awareness, https://goo.gl/8PL1St

basically sharing your knowledge with your customers. When it comes to plumbing or HVAC, there are a lot of options out there. Host a how to unclog your toilet webinar or share tips for running the AC more efficiently. When hosting a webinar, you are trying to establish yourself as an expert on the subject. This is not only effective at lead generation but can also help boost your online credibility. You don’t need fancy equipment either, your webcam or cell phone will do the trick. You can post your video on YouTube and then share it on your social media sites.

 

#3 Paid Ads

Paid ads are an effective way of generating a boost for your plumbing marketing, however it is important to note that not all ads are created the same. In the coming months, it will be important to pay attention to the new Google Chrome ad blocker that is coming out. This is designed to  block ads, that are deemed: annoying, intrusive, and disruptive. With this roll-out it will be important to focus on ads that are effective for your business, but also meet the guidelines for better ad placement. Focus on stationary ads, and avoid ads that employ disruptive videos, hard to find exit buttons, and popup ads, all of which are on the list for most annoying, disruptive, and intrusive. In addition, taking advantage of Google Home Service ads could be a great way for you to gain exposure and generate more leads, while adhering to the guidelines.

 better and affordable lead generation

There are a lot of ways you can generate leads these days. When it comes to growing your business, and knowing how to put your plumbing marketing dollars to work, it is important to know who your customer is and what they are interested in. Consulting with your analytics report is a great way to learn who your customers are. TO learn more about how to create better and affordable lead generation, contact Grow Plumbing today! 

 

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How You Can Create a Better Website to Increase Conversions

February 23rd, 2018

 

Growing your business online requires a comprehensive plumbing marketing strategy. This strategy should involve utilizing a variety of methods to generate traffic to your website. Once the traffic is on your website, it is up to your website to convert them into customers. Now, if your website isn’t doing its job, then it is time to create a better website.  It is important to remember, that generating the traffic is only half of the battle when it comes to growing your business online. The other half of the job is converting it. If done correctly your website should be able to easily convert traffic into paying customers. Here are some key elements to create a better website to increase conversions.

 

Simple and Relevant Web Address

It starts with your web address. Your web address is important to create a better website because it is your address online. It should be easy to remember, relevant to your create a better websitebusiness, and help strengthen your brand. Web address that are too long, or to complicated can make it difficult to increase traffic and increase conversions. Keep it simple and keep it relevant.

 

A Good About Section

The about section is important because it tells people who you are, which helps them determine if your website is relevant to them or not. The about section should be a clear description of who you are. It should be on the first page of your website, and easy to find. Make sure it isn’t too long or too short, and that it contains the appropriate number of keywords. Remember, you not only want to attract new traffic, but you also want to invite web crawlers to index your page.

 

Easy Navigation

Another important part to create a better website to increase conversions, is easy navigation. Make the information on your website easy to find. Don’t hide important information behind tabs and sub menus. This makes a website hard to navigate. Once your traffic has to work to find the information they are after, they are more likely to bounce instead of stick around. To increase conversions, make sure you have clear and simple navigation, with clearly labeled tabs. Put your contact information in a visible place, like the top right-hand corner of your website.

 

Load Speed

create a better websiteThe load speed of your website can have a huge impact on its ability to convert traffic. If your website is busy loading a lot of images, graphics, or videos, then your traffic may lose interest and move on elsewhere. Yes, visual content is good, however there needs to be a balance, and your website needs to be able to handle it. If your visual content is bogging down your website, consider resizing them or upgrading your web hosting service.

Security

Website security has been a hot bottom for the last several years. With each year there are more and more reported data breaches, which makes consumers more cautious online. What this means for your websites ability to increase conversions, is that if you are still running http instead of https, then you may want to consider upgrading. There are several reasons why you should. First of all, people are more likely to trust your website if it is secure. Second, Google is releasing an update to their algorithm in next couple of month, that will mark more website as either secure or unsecured. The security status of your website, could affect your search ranking.

 

For more information on how to build a better website to increase conversions contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a good plumbing marketing strategy that will help you reach your goals and grow your business.

 

 

 

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Online Ads and the Onset of Ad Blockers

February 21st, 2018

 

Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?

 

The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:

 

  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.

 

Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?

 

ad blocker

Image Credit: Didit, https://goo.gl/jDnNWw


How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.

 

Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!

 

 

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Google Chrome Ad Blocking – Tips for Better Ad Placement

February 18th, 2018

 

Google Chrome Ad Blocking

Image Credit: Big Startups, https://goo.gl/sStSmK

Within the last week, Google began the practice of blocking annoying and intrusive ads in their Chrome browser. This of course, is an effort to improve the user experience on Chrome. Google announced the chances to their ad blocking algorithm a few months ago, so marketers have had some time to prepare. It you didn’t get the memo, its ok. It is hard to keep track of all the changes, especially when it seems like there is something new every week. Here is what you need to know about the new Google Chrome ad blocking update.

 

Annoying and Intrusive Ads

Google’s goal is to make Google more appealing to users. They are already on the top, when it comes to search engines, however, they don’t want to go anywhere. They are constantly looking for new ways to improve the users experience by rolling out new innovations and updates. Ad placement matters when it comes to improving the users experience. Some types of ads prove to be more annoying, intrusive, and obnoxious, and are otherwise ineffective. For example:

 

  • Video ads that play at high volume
  • Popups with hard to find exit buttons
  • Ads that block the main content on the page
  • Distractive flashing ads

 

These are the findings by the Coalition for Better Ads.

 

Effective Ad Placement

Interestingly enough, users who were surveyed didn’t find anchor ads that annoying or annoying at all. Anchor ads are ads that are fixed to either the top of the bottom of the screen. They aren’t disruptive to the user, and therefore are viewed more favorable and effective.

 

Google’s Role

Google evaluates pages with either a passing, warning, or failing grade. This grading curved is based on the standards set forth by the Coalition for Better Ads. This is based on the number of page views. Marketers now have the opportunity to

Google Chrome Ad Blocker

Image Credit: Neowin, https://goo.gl/AffXzf

view Google’s assessment in the Ad Experience Report. Now under the new guidelines, if you receive a failing grade, you have 30 days to make adjustments. Failure to do so, could result in Chrome blocking your ads.

Desktop users have had the ability to block ads for quite some time. As ads became more aggressive on mobile devices, many users have already taken the necessary steps to block ads on the smartphones and tablets by downloading ad blockers. The new Chrome ad blocker is focused on cleaning up ads for mobile users, as about 50 percent of mobile search takes place via Chrome. It will be interesting to see how this plays out. 

 

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