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Customer Review Are Insanely Important Webinar Replay

July 13th, 2018

The Replay & Resource Kit Is Live!

Below is the recording, presentation slides, blueprint worksheet, and case study from our recent “Customer Reviews Are Insanely Important”.

Interested or Need Help? 

Call 310-909-8835 or Click here to schedule a phone call or chat! 

 

Watch Webinar – Customer Reviews Are Insanely Important

 

Download Presentation Slides 

 

21 Ways To Cultivate Customer Reviews Blog Post Mentioned On Slide 9

Download Marketing Blueprint Worksheet

*Download Instructions*
1. Open Link - Click Here
2. Goto ‘File’ on the main menu (top left)
3. Click ‘Download As’
4. Select ‘Microsoft Excel .xlxs’ 

Case Study – Courtesy Plumbing

One year ago, Courtesy Plumbing came to Grow Plumbing hoping digital marketing could provide a more sustainable and cost efficient lead generation strategy. We deployed the above blueprint and based upon the increase in phone calls, revenue is up a huge amount year over year. View Case Study
 
 

7 Ways Flat Rate Pricing From Coolfront Can Save Your Bottom Line

July 12th, 2018

Here are 7 ways flat rate pricing can improve your bottom line. 

Coolfront Flat Rate Pricing - Customers Prefer ItCustomers prefer it

Every customer fears being cheated by a shady customer. Flat rate pricing removes this from the equation. It takes the stress out of the service call and sets the customer at ease. Customers get the price instantly and can make an informed decision about moving forward. The customer won’t worry about how long the service call is taking because time isn’t a factor. When the job is done, the customer will feel like he was treated fairly and with respect.  

Coolfront Flat Rate Pricing - Standardized Repair PricingStandardized repair pricing

The same repair should always product the same results. Flat rate pricing assures that from master plumber to journeyman plumber and from customer to customer the same fee is charged for the same repair. That produces the same profit results. Unlike time and materials pricing, there is no undercharging for Fred Fast and no overcharging for Sam Slow. Customers will focus on the overall value instead of how much time the plumber spends on the repair. Everybody is happier. 

Coolfront Flat Rate Pricing - More Service RevenueMore service revenue

With a flat-rate system, the goal is to charge a fair price. But a fair price isn’t necessarily a low price. Hey—you work hard. Your company needs to make a profit. The flat rate system allows you to charge a fair price and take the emphasis off the hourly rate.

Cash is FlowingCoolfront Flat Rate - Cash Is Flowing

Customers are more likely to pay right away when they have already agreed on the total price up front. At the end of a service call, the value of the service is still top of mind for the customer. Which makes him or her more likely to pay–immediately. Waiting to get paid hurts your bottom line. With a flat rate system, cash flow is significantly improved. 

Coolfront Flat Rate Pricing - Sell More EquipmentSell more equipment

When your plumbing business becomes more streamlined through flat rate pricing, there’s efficiencies to be had. One of these efficiencies is the sale of more equipment. When a plumber presents a quote it allows the customer to decide whether to repair or replace an item. Many times they decide to replace which leads to more overall equipment sales.

More professional staffCoolfront Flat Rate Pricing - More Professional Staff

Inflated hourly charges have plagued the plumbing industry for years and customers are tired of it. When a flat rate quote is delivered, the plumbing contractor looks like he’s on the ball, organized and professional. A respected contractor leads to happy customers. 

Coolfront Flat Pricing - Customer LoyaltyCustomer loyalty

In a recent study of 10,000 homeowners, 91% preferred flat rate pricing. That’s pretty much everyone. If a customer is happy with the price and the service, guess what? hey are coming back for more. Customer loyalty is huge. Repeat customers mean you stay busier without advertising. You spend less money to attract new customers which leaves more money in your pocket. 

 

Watch Coolfront’s Flat Rate video to learn even more about how flat rate works.

 


 

 

There’s a Coolfront moving in

If your plumbing business revenue needs a kick in the pants, there’s help on the horizon. Coolfront is the leading flat-rate pricing app in the market. Over 2,000 contractors are already using Coolfront, the mobile app that’s taking the industry by storm!

Coolfront is the latest innovation in the plumbing, electrical and HVAC scene. It’s a cloud-based flat rate pricing app designed for the busy contractor in the field. What can it do? Everything but perform the actual work. The best thing about it? It’s zero-cost to you.

Check out Coolfront.com to learn more and request a demo.

 

 

 

Are are new to flat rate pricing?
Watch the below overview video!  

 

Below is an ebook/story from Jim D’Amico, President & CEO, of CoolFront which is enlightening and inspiring. It gets into the history and the creation of CoolFront. Click the download button below (no email registration required) and enjoy the reading. 

 

How to Cultivate and Protect Your Online Reputation

June 12th, 2018

 

Just about everyone is online these days, which means as a business you must be conscious of your online presence and your online reputation. Since modern day word of mouth marketing has taken on the persona of local directory sites like Yelp and Google, your online reputation is becoming increasingly important. So, how do you cultivate and protect your online reputation? Today we will discus how you can build a great online reputation, and how you can manage it.  Click here to join us on the next webinar – Online Reviews, Magic Secrets Revealed!

 

Cultivating Your Online Reputation

online reputationCultivating your online reputation is a simple thing to do. Start with creating a strong brand. Brand recognition is one of the most important parts of creating a good online reputation. It is how people will associate with your brand. Create a website that reflects your culture and your branding. Keep logos, banners, themes, and images universal across all platforms.

 

Once you have your branding in place, you will want to take some time claiming and creating profiles on social media and local directory sites. Optimize these profiles with the latest news about your business. Make sure all of the information is accurate and correct. Update contact information and include a link to your website. You can also ad images and logos to help strengthen your brand. Social media sites are a great way to reach your target audience and engage with them. Local directory sites, like Yelp and Google are a great way to increase your online visibility. Both social media and local directories will help you gain insight into how your customers associate with your brand.

 

Once you have your social media profiles create, it is important to cultivate an ongoing content strategy. A good content strategy will help you cultivate a good online reputation, because it gives your credibility. You content strategy allows you to demonstrate your knowledge and establish yourself as an expert in your field. A good content strategy will incorporate a diverse assortment of content from: simple status updates, a blog, images, videos, infographics, memes, and short video clips. The more diverse your content strategy, the better visibility you will have, which gives you a chance to create a better online reputation.

 

Manage Your Online Reputation

Once you have established your online reputation, it is important to continually manage it, in order to protect it. While you can’t stop someone from leaving a bad review, you can be proactive when these things happen. Monitor your localonline reputation directory and social media profiles. Stay on top of your reviews. Know what people are saying and respond. Respond to the good and thank then for their kind words. Respond to the bad and try to find a resolution.

 

When dealing with negative comments and reviews, timing is everything. You don’t want to respond in the heat of the moment. Take some time to decompress and reflect on the situation. Never respond in anger and try to avoid getting defensive. Try to see things from the customers point of view. Remember, while there may be a negative situation you are dealing with, half of the battle is how you respond. You have the ability to change the situation from a negative to a positive just by how you respond. So, make your response count. Be thoughtful, compassionate, and most importantly; be nice.

 

Ongoing Maintenance

Part of cultivating a good online reputation is ongoing maintenance. Audit your profiles and website at regular intervals to make sure all of the information is still relevant and true. Delete content that isn’t relevant anymore.

You also want to make sure that you are updating and posting regularly. This involves updating your profiles with relevant content on a regular basis. Make sure that the content you post is relevant, accurate, useful, and unique. Always fact check before you post and avoid posting about topics that are controversial. As a brand, it is important to remain transparent so that you can appeal to a broader audience. You don’t want to alienate a potential audience because you posted something offensive. Save politics, personal beliefs, and religion for your personal profiles. Keep your business profiles professional and relevant to your business.

 

For more information on how to cultivate and protect your online reputation contact Grow Plumbing today!

Also, click here to join our online review next webinar! 

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How Online Reviews Can Affect Your Plumbing Marketing

May 18th, 2018

 

Word of mouth marketing is a very powerful thing, recently word of mouth marketing has taken on a whole new persona, in the form of online reviews. With the rise in popularity of local directory sites like Yelp, online reviews became the new word of mouth marketing. Online reviews can have an affect on your plumbing marketing in a couple of different ways, like your online reputation and search ranking. This is why it is important to cultivate a good strategy for soliciting online reviews.

           

Online Reputation

online reviewsOne of the most obvious ways online reviews can affect your plumbing marketing is through your online reputation. Ratings and reviews play a huge role in how potential customers view your brand. Having either a favorable or unfavorable reputation will influence customers decisions to do business with you. In terms of your online reputation and cultivating your reviews you always want to put your best foot forward! It is important to be proactive with your online reviews. Acknowledge favorable reviews with a thank you, and always address negative reviews.

Tips for Handling Negative Reviews:

  •  Think before you react. Never respond to a negative review in the heat of the moment. Take some time to process the information before you respond.
  • Avoid getting defensive. Getting defensive when responding to a negative review can make things worse. Instead swallow your pride and try to see things from the customers point of view. This may give you some insight into areas of your business that could be improved.
  • Be genuine, courteous, and empathetic. You never know what kind of day someone is having. When a customer leaves a negative review, it could have simply been the straw that broke the camels back, and so they are taking it out on you. By showing genuine care and concern, and responding with a courteous and empathetic demeanor, you can deescalate the situation and even turn it around.  
  • Always try to resolve. Always try to find a solution. Most of the time your customer will tell you what they want. Try to make it right! This demonstrates your willingness to go above and beyond for your customers and your exemplary customer service. Which makes others want to do business with you. Remember, we all make mistakes, but sometimes it’s how you respond to a negative situation, that sets you apart from the rest!

Search Ranking

Another way online reviews can affect your plumbing marketing is through search results. With the roll out of Google Services Ads, online reviews play a huge role in which companies get featured in search results. Companies that have a good online reputation, have a better chance at populating in Google Services Ads. This is because Google wants to provide customers with the most relevant and quality results. Because they are putting their guarantee behind it, only reputable companies that have good online reviews and have undergone a background check will populate. Google Service Ads offer a lot of benefits for your plumbing marketing. If you are taking advantage of these ads, or thinking about it, it may be a good idea to rev up your online reviews solicitation efforts.

Some Ideas for Cultivating Online Reviews:

  • Include links to directory sites on your website
  • Promote your directory sites on social media
  • Follow up with your customers after a job is completed, and ask for a review
  • Include links to directory sites on your monthly emails

 

It is never too late to improve your online reputation. If you are suffering from reviews that are not the most favorable, you have several options:

Solicit new reviews – by soliciting new reviews for your business you can eventually bury the ones that are negative. While they may not disappear altogether, having positive reviews outweigh the negative reviews can make the negative online reviewsreviews obsolete. In addition, statistics show that the more reviews you have, the more likely a negative review will sneak its way in eventually. Its probability, even if you do your best every day. It’s important to remember that you can’t please everyone, and sometimes we all have an off day.

 

Ask for the review to be taken down – if you have a negative review that is completely unfounded, you aren’t necessarily at their mercy. You do have the option to have it removed by the site. Contact the site administrator and ask them to remove the review. Most sites are more than willing to remove a damaging review that tarnishes your reputation, granted you provide reasonable cause as to why the review is solicitous and unfounded.

 

For more information on how online reviews can affect your plumbing marketing and how to cultivate more online reviews contact Grow Plumbing today! We specialize in online digital marketing for plumbers and can help you achieve success with your online reviews, Google Services Ads, and more!

Google Local Services Webinar

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Google Local Services Ads Webinar Replay

April 30th, 2018

Webinar/Workshop  Resource Kit 

Below is the recording, presentation slides, blueprint worksheet, and case study from our recent “Google Local Services AdsWebinar”.

Interested or Need Help? 

Call 310-909-8835 or Click here to schedule a phone call!  

 

Watch Webinar

Download Presentation Slides 

 

Download Marketing Blueprint Worksheet

*Download Instructions*
1. Open Link - Click Here
2. Goto ‘File’ on the main menu (top left)
3. Click ‘Download As’
4. Select ‘Microsoft Excel .xlxs’ 

Case Study – Courtesy Plumbing

 
One year ago, Courtesy Plumbing came to Grow Plumbing hoping digital marketing could provide a more sustainable and cost efficient lead generation strategy. We deployed the above blueprint and based upon the increase in phone calls, revenue is up a huge amount year over year. View Case Study
 

 

Questions? Looking To Get Started On Google Local Services Ads?
Call 310-909-8835 

 

Related Articles
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Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018

 

We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.

 

How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.

 

How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.

 

Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.

 

Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit

 

 

 

Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa

 

 

 

 

 

 

Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

Internet Marketing

Click the button above to learn more about our internet marketing programs. 

Questions? Looking To Get Started?
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HVAC Maintenance: 10 Major Reasons Why It’s So Important

March 31st, 2018

HVAC Maintenance: 10 Major Reasons Why It’s So Important To You And Your Family

The parts that keep your home comfortable in any weather are often ignored, until a major problem arises.

Unfortunately, such problems can be excruciatingly expensive to repair, which makes HVAC maintenance a vital aspect of your homeowner happiness.

Why Maintaining Your HVAC System Is So Crucial

Just like your own body needs every part functioning properly to keep you healthy, your home does, too. If, for example, you don’t eat or sleep well, your mood, energy and ability to keep going suffer greatly.

The same applies to the different parts of your home, making preventative measures so consequential:

1. You Save Money When The System Runs Right

When the components that heat and cool your home work overtime, you pay for it. A struggling system is inefficient and burns more resources, even though it’s not keeping the occupants more comfortable.

2. Your Family Breathes Safer Air

Poor indoor air quality is a major problem and it can actually make your family sick. Maintain the temperature control elements of the home and your air will be much cleaner. There are also other ways to improve indoor air quality, from the garage to the patio and since your family spends so much time in the home, taking extra steps for health simply makes sense.

3. A Maintained HVAC System Lasts Longer

It seems like few things are built to last these days, meaning you’re constantly replacing something or other around the home and with your vehicle.

Keep up with the HVAC system, though, and you should enjoy its benefits for a much longer period of time.

4. You Won’t Need To Call A Professional As Often

Home visits are outrageously expensive, no matter what has broken down.

Avoid this costly aspect of home ownership by keeping all your major appliances and apparatuses in good working order.

5. The System Operates More Efficiently

When you turn your thermostat up, you expect the temperature to increase; likewise, if you want more cool air indoors to counteract the seasonal heat outdoors, you expect a response that corresponds to your commands, but that won’t happen regularly without proper maintenance.

On the other hand, you can dramatically increase efficiency, simply by keeping up with the maintenance.

6. Maintaining The HVAC System Keeps Your Warranty Valid

If your system is under warranty, failing to keep up with regular inspections and repairs could invalidate that important paperwork. Since you want to avoid the out-of-pocket costs, follow the details of the warranty and keep the equipment up to standards.

7. Your Family Will Enjoy Cooler Summers

Are you constantly hearing complaints that the heat is staggering in summertime?

Are you wanting to stick your head in the freezer around mid-afternoon when the sun is at peak?

A failing air-conditioner likely means you’ll be uncomfortable all season long, as well as indicating you’re not keeping up with maintenance.

8. Winter Won’t Be So Harsh

As intense as the heat can be in Summer when your home isn’t operating at optimal levels of efficiency, the cold will be just as brutal in Winter.

Anytime the thermal regulation seems highly unregulated, despite your constant adjustments to the controls, it’s time to take a look under the hood.

9. Your Home’s Value Is Improved

If you plan on selling your home anytime soon and it hasn’t been properly maintained, potential buyers aren’t going to be interested, until you rectify the situation or unless you lower your home’s selling price and that can take a big bite out of profits.

Every home is more valuable (in more ways than one) when it provides thermal stability.

10. You Have Peace Of Mind When Your HVAC Is Running Right

It’s hard to fall asleep at night if you’re worried about something in your home suddenly going kaput in the house, leaving you with a whopping HVAC repair bill.

You’ll sleep better, with peace of mind, when you have everything about temperature control under control.

Symptoms Your System May Not Be Working Efficiently

If you can’t remember the last time your home’s inner workings were checked or suspect a problem already exists, there will be tell-tale symptoms and you should pay attention to them immediately:

1. From The Furnace

If the floor around your furnace is littered with soot and similar debris, there’s droplets of water pooling underneath and an odd smell permeates the area around your furnace, something is probably wrong.

2. About That Boiler

Cracks and rust anywhere on your boiler are a bad sign, especially to the extent that a leak has sprung, even a small one. When you see any of these symptoms, it likely means you’re not maintaining the system well enough and it’s time your boiler had a checkup.

3. A Crazy A/C

If your air-conditioning releases funny smells when you turn it on, makes crazy noises or just isn’t cooling off the home the way it once did, time may be running out for your system. You know when it’s “off”, even when it’s on, so take the time to have it properly diagnosed and repaired.

4. Limited Heat, Even With The Thermostat On High

Just as with your cooling systems, the heat is going to be problematic and symptomatic if it’s not properly inspected and repaired. When the home is too often chilly, especially with the heat turned up high enough that it should be more than comfortable, you probably have a problem. While it may be something as simple as the thermostat, it could be much worse.

4. Out Of Control Costs

Even if you don’t observe any other symptoms with your heating and cooling, if your utility costs are going through the roof, it’s a good indication that repairs are needed somewhere.

Make sure the home itself is energy-efficient, such as being well insulated throughout, then have someone investigate what might be causing the spike in costs.

Don’t wait until a major problem arises in your home to pay attention to the parts that keep you comfortable in any weather. You’ll be saving yourself a lot of time, trouble and money, by keeping up with preventative and problem-solving maintenance.

Author Bio:   Bill Bradley is a heating and cooling consultant of Chicago Heating & Cooling Pros living in Chicago, Illinois. His years of experience as HVAC consultant made him knowledgeable on all the latest HVAC techniques and able to use the latest technology to provide quality services.

Forming Good Habits When Using Social Media for Plumbing Marketing

March 3rd, 2018

 

Forming good habit when it comes to using social media for plumbing marketing is crucial to gaining success. They say it takes 21 times to create a new good habit, but only once to break it. Forming good habits early on will help set to the tone for a plumbing marketing strategy and set it up for success. Using social media for plumbing marketing is an ongoing process that constantly needs to be adjusted and improved upon. There are always new things emerging in the world of social media, new sites, new mediums, new technology. Staying on stop of things by forming good habits can help set you up to be relative and competitive.

 

#1 Respond and Engage

Engaging with your audience is one of the most crucial things a marketer can do. It is important to get in the habit of responding to comments, likes, reviews, and messages in a timely manner. Failure to do so, could leave the engagement score lacking, not to mention brush of customers. Its important to make customers feel important by acknowledging them, especially when they take the extra time to engage directly. In the case of reviews, particularly bad reviews, it is always best to respond and attempt to work it out.

social media for plumbing marketing

 

#2 Post Compelling Content

Posting compelling content on a regular basis is crucial to the success of using social media for plumbing marketing. Every day people login to their social media accounts with the intent of consuming content. When using social media for plumbing is it important to get in the habit of posting content on a regular basis. It should be as frequently as possible, several times a week, if not every day. It is also important to embrace different types of content; from blogs, videos, images, memes, infographics, short video clips, live video streaming, and stories, its all relevant these days. And for each type of content there is a consumer waiting to eat it up! Posting regularly and diversifying the type of content is part of forming good habits when using social media for plumbing marketing.

 

#3 Actively Seek New Followers

Part of a successful social media strategy, is growing the network. The more visibility achieved, the more traffic generated, and the more conversions. It is important to actively seek new followers on a regular basis. Perhaps once a week, takesocial media for plumbing marketing time to search for new followers that meet your target audience. Think about their location, or the things that they are interested in. There are a lot of ways to specify specific criteria, when it comes to searching for new followers.

 

#4 Check Insights

When using social media for plumbing marketing, most social media sites offer a profile for businesses. These business profiles also offer valuable insight as to who is engaging with your brand and so forth. It’s like the analytics for your social media profiles. Just like it is important to consult with your analytics report on a regular basis it is also a good habit to check your page insights.

 

#5 Scope out the Competition

We are huge advocates for scoping out the competition. You should be aware of what others are doing around you, especially when it comes to using social media for plumbing marketing. We recommend selecting 3 of your closest competition and monitor their activities on social media. What types of content are they promoting? Are they running ads? Are customers engaging with their brand? This will give you valuable insight and help your form a better social media strategy.

 social media for plumbing marketing

To learn more about using social media for plumbing marketing, contact Grow Plumbing today! We specialize in online plumbing marketing and can help with your social media strategy!

 

Get More Leads For More Plumbing Work

 

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Why Your SEO Strategy Should Always be a Work in Progress

February 28th, 2018

 

A lot goes into achieving a good search ranking, social media, content, link building, and ads to name a few. SEO also plays an important role at generating traffic and increasing search ranking. One important thing to consider when it comes to your SEO strategy and plumbing marketing in general is that is should always be a work in progress. The fact of the matter is, is that things are constantly changing in the digital marketing world. There are new trends and new technologies available every day. While its important to continue your efforts in areas that deliver results, it is also important to consider new opportunities. Here’s why your SEO strategy should always be a work in progress.

 

Innovations in Technology

SEO strategyOver the last couple of years, we have seen a lot of improvements in technology. For example, voice search alone, has grown exponentially as the technology improved and became more accurate. What does this technology mean for your SEO strategy? It means that not only do you have to consider traditional search terms and phrases, but also the terms people use when they speak a command into Siri or Google. Since most of these searches happen on mobile devices, including location-based keywords is important. It is also noted that most voice search contain more words in the query. This isn’t surprising, considering the ease with which we have conversations with technology these days. This changes things a little bit for your SEO strategy. Long tale keywords are going to become more relevant, as voice search continues to grow, and more people start utilizing voice active assistants like Alexa.

 

Social Media Trends

Social media trends are also important to consider when it comes to your SEO strategy. For example, the hashtag. The hashtag originally started on Twitter and was used to join conversations containing the same hashtag in the same thread. It didn’t take long before other social media sites incorporated the hashtag. Now, the hashtag is most relevant on sites like Instagram, where learning how to incorporate hashtags into your strategy can help you gain more exposure and better engagement. Its no doubt, that your keywords can be hashtags too. In fact, this is a great way to incorporate your keywords into your social media strategy and stay on trend. In, there are other ways you can incorporate your SEO strategy into your social media strategy. Start by properly optimizing your about sections, and continually providing new fresh content that is relevant.

 

Check the Results

Checking the results of your SEO strategy is one of the most important parts of staying up to date with your strategy. Your analytics report provides a wealth of information, all SEO strategyof which is vital to creating the more effective and efficient strategy. By consulting your analytics report, you will more about the habits of your customers, what keywords were used to find your business, what pages of your website are most popular, and how long people are spending on your website. All of this information can help you grow and improve your SEO strategy.

 

When we say work in progress, what we really mean is a willingness to try new innovations and trends as they come a long. Like we said, don’t stop doing something that works really well, simply incorporate new tactics and see if they work too. Your SEO strategy and your plumbing marketing strategy should always be a work in progress. Willingness to innovate will help you stay relevant and help you connect better with your customers. Remember a good SEO strategy takes time to cultivate, good results don’t happen overnight, but if you continue to put efforts into growing and exploring new options you will see success. To learn more about how to improve your SEO strategy contact Grow Plumbing today!

 

 

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Tips for Better and Affordable Lead Generation

February 26th, 2018

 

Better and affordable lead generation is one the most important things when it comes to building your business, especially online. When it comes to online plumbing marketing and lead generation there are just so many options out there.  When it comes to forming your strategy, it is important to consider a few things. For starters, your plumbing marketing budget. Second, you need to think about what works for your business and what you want to achieve. Remember, not all business will have the same needs, so different strategies will work differently for everyone. Here are a couple of tips for better and affordable lead generation.

 

#1 Email Marketing

As things have progressed in online plumbing marketing, email marketing has remained steadfast. Even with all of the new trends and advances in technology, email marketing is still an effective and relevant tool to use when it comes to better and affordable lead generation. There are several different ways you can use email marketing. You can use it in conjuncture with some of your other plumbing marketing tactics as a follow up to a webinar, for example. Or, you can use your contact list to follow up with customers about a job, remind them about upcoming maintenance, or let them know you have a new promotion. The point is, you stay in contact to stay relevant. Make good use of a strong call to action in your subject line to entice your contact to open your email. You should also employ the use of a nice color scheme, branding, and images.

 

#2 Webinars and Videos

Webinars are a popular way to educate your audience about your service or product. They can also be effective for creating better and affordable lead generation. You’re

better and affordable lead generation

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basically sharing your knowledge with your customers. When it comes to plumbing or HVAC, there are a lot of options out there. Host a how to unclog your toilet webinar or share tips for running the AC more efficiently. When hosting a webinar, you are trying to establish yourself as an expert on the subject. This is not only effective at lead generation but can also help boost your online credibility. You don’t need fancy equipment either, your webcam or cell phone will do the trick. You can post your video on YouTube and then share it on your social media sites.

 

#3 Paid Ads

Paid ads are an effective way of generating a boost for your plumbing marketing, however it is important to note that not all ads are created the same. In the coming months, it will be important to pay attention to the new Google Chrome ad blocker that is coming out. This is designed to  block ads, that are deemed: annoying, intrusive, and disruptive. With this roll-out it will be important to focus on ads that are effective for your business, but also meet the guidelines for better ad placement. Focus on stationary ads, and avoid ads that employ disruptive videos, hard to find exit buttons, and popup ads, all of which are on the list for most annoying, disruptive, and intrusive. In addition, taking advantage of Google Home Service ads could be a great way for you to gain exposure and generate more leads, while adhering to the guidelines.

 better and affordable lead generation

There are a lot of ways you can generate leads these days. When it comes to growing your business, and knowing how to put your plumbing marketing dollars to work, it is important to know who your customer is and what they are interested in. Consulting with your analytics report is a great way to learn who your customers are. TO learn more about how to create better and affordable lead generation, contact Grow Plumbing today! 

 

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