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Re-Thinking Your Content Strategy for Plumbing Marketing

May 21st, 2017

 

By now you already know that your content strategy is really important in order to get ahead with your plumbing marketing. Your publishing content on a consistent basis, but you aren’t really getting any bites. What gives? The thing to keep in mind when it comes to your content strategy is that it’s not a one size fits all type of thing. A content strategy should be individually crafted to meet your individual needs and the needs or your customers. What works for one person may not be the right strategy for you. If you aren’t getting the type of reaction out of your audience you are after then it may be time to start re-thinking your content strategy for plumbing marketing to gain a new perspective.

 

Status Updates

Part of your content strategy for plumbing marketing should contain what we like to call evergreen posts. These are general status updates that never expire, much like an evergreen tree. They remain relevant to the times and your business.  content strategy for plumbing marketingThese updates should provide general information about your business. Some topics that make for good evergreen posts for plumbing marketing include:

  • Before and after pictures
  • Specialty services
  • Plumbing tips
  • Water saving tips
  • Plumbing do’s and don’ts
  • Information about the culture of your business

This is information that remains the same, and therefore is always relevant. It’s a good idea to have an arsenal of these. You can create them ahead of time, and recycle them each month. To simplify things even more you can use an automation service like Hootsuite to schedule all of your status updates for all of your social media outlets ahead of time. This saves you a lot of time and ensures that your status updates are getting done.

 

content strategy for plumbing marketingSolving Problems

One thing to keep in mind when it comes to your content strategy for plumbing marketing is problem solving. Plumbers are in the business of problem solving, big time problem solving, so offer some advice. Plumbing problems can be some of the most stressful situations around, in which case preventative measures are the best solution for plumbing problems. A good way to incorporate this into your content strategy is to identify a problem that your customers might face, and offer them a solution. Some examples of this include:

  • How to prevent clogged drains
  • How to keep your garbage disposal working properly
  • How to prevent leaks
  • What to do in a plumbing emergency

Timing

Something you need to consider when it comes to your content strategy for plumbing marketing is timing. In this business, timing is everything. You could be publishing amazing content, but if you are publishing it at the wrong time, then your audience might not see it. Consider the platforms you are publishing to and the active users that are using it. Do some research into what times of day are the most active, and publish your content at those times. This will enable the best visibility for your content and help generate more traffic.

 

For more plumbing marketing tips contact Grow Plumbing today!

 

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Social Media for Plumbing Marketing – How to Get Results with Your Social Media Strategy

May 18th, 2017

 

These days your plumbing marketing strategy can take you in a multitude of directions. Social media, content, mobile marketing, local directories, and ad placement to name a few. It can be a challenge to balance everything out. What we have come to notice is that every aspect of your plumbing marketing strategy works better when working with the other components of your strategy. For example, your content strategy goes hand in hand with your social media strategy. On their own, they are fine, but together they can drive incredible results. Getting the results you want using social media for plumbing marketing is much easier than you might think, and it doesn’t have to cost an arm and a leg, or require countless man hours.

 

#1 Plan Ahead

One of the more important things we can stress when it comes to social media for plumbing marketing is to have a plan. It doesn’t have to be super complicated, but having some kind of strategy will help make the process a lot easier, more fun,

social media for plumbing marketing

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and more effective. Effective being the operative word. Know who you are targeting, what you are saying, and what type of impression you want to leave people with, and focus on those things. By allowing yourself to focus on what is important you don’t get as easily distracted, and therefore are able to get the results you want with your social media strategy.

 

#2 Focus on Content

The quality of your content is another really important thing when using social media for plumbing marketing. How often you updated you content and the type of content you promote is completely up to you. However, we find that updating your social media profiles a couple times a week with a variety of content is most effective. Start by creating some general status updates that you can post quickly. These should be relative to your business, have an eye-catching image, and provide a link back to your website. Once you have created some general status updates, you can then focus on your blog strategy. Start by updating your blog 1-2 times a week. Focus on topics that are interesting to you and your audience and relevant to your business. Then you can start incorporating video content into your content strategy. With a multimedia approach to your content strategy, you appeal to a wider range of viewers, and therefore increase your visibility and traffic.

 

#3 Timing

Timing is everything when working on social media for plumbing marketing. After all you want to schedule your posts at a time where your audience is most likely to view them right? Therefore, it is important to know who your audience is, where they are most likely to be on social media, and what time they are most likely to be online. For example, studies show that Facebook users like, share, and comment more around the weekend and in the afternoon. Whereas, Twitter users are found to be engaging more during their commute to and from work, and while on their lunch breaks.

social media for plumbing marketing

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#4 Branding

Creating a strong united front to strengthen your brand is an important part of using social media for plumbing marketing. It is how people will associate with your company, and will help shape your impression on people. Your branding should be easily recognizable, professional, and consistent. Focus on using the same images, logos, cover images, slogans, videos, and more.

 

#5 Be Consistent

Consistency is key when it comes to getting the results you want with your social media strategy. Stay on top of it. Update your profile and engage with people. It is important to set aside a little time each week to work on your social media strategy. If you find yourself not following through on your commitments, then consider delegating the social media tasks to someone in your office, or outsourcing to a professional social media strategist. 

 

Grow Plumbing specializes in plumbing marketing and can help you with your social media strategy. Learn more here.

 

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Adventures in Plumbing Marketing Part 3: Measure

May 16th, 2017

 

 

After you create and implement a plan for plumbing the next step is to measure your results. Measuring your results is an important part of your plumbing marketing because it tells you how your plan is performing. You can easily measure your success by checking your analytics page on a regular basis. Here are some things to consider when measuring your results.

 

#1 Pay Attention to Your Sources

One thing you need to pay attention to when measuring your success is where your traffic is coming from. You analytics report will tell you what the biggest sources of traffic

plumbing marketing

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are for your website. This information is important because it allows you to put forth more effort in areas that are actually delivering results.

 

#2 What Search Terms Users Used to Find Your Website

The search terms people use to find your website is important because knowing which keywords are actually working can help you know what keywords to focus on. Maybe some are performing better than you thought, or perhaps some keywords are proving to be more competitive than you thought. Ranking for the right keywords will help you get better quality results.

 

#3 What Content Drives the Most Traffic

Internet users are in search of one thing, and that is content. That is why it is important to have a good content strategy. Knowing what your readers want is also important. Your analytics report will tell you which pages generate the most traffic. With this information in hand you can create more pages with similar topics.

 

#4 How Long Visitors Are on Your Site

plumbing marketing

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The amount of time a visitor spends on your website is important to know. If a visitor only spends a few short seconds on your website before bouncing on to another site then there may be something wrong with your website. A high bounce rate indicates that your website is unable to close. This could be for several reasons; slow loading speed, failure to convert for mobile users, or it could be a design issue.

 

#5 Demographics

Your analytics can also give you some important insight into who is visiting your site the most. Perhaps you had your target audience all wrong. Knowing what types of people you are attracting can help you better tailor your plumbing marketing around your customers and the traffic that is frequenting your site.

 

Measuring your success is the first step in re-evaluating your plumbing marketing strategy. Your plumbing marketing should be an ongoing thing.

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Adventures in Plumbing Marketing Part 2: Implement

May 14th, 2017

 

With a well thought out plumbing marketing strategy in place the next step is to implement your plan. There are lots of tips out there for being productive. Remember to do plumbing marketing strategywhat works best for you and your company. Here are some tips for implementing your plumbing marketing strategy.

 

#1 Start Small and Work Your Way Up

One of the easiest ways to get a leg up on your plumbing marketing is to start small and work your way up. You can apply this theory to several different areas of your plumbing marketing.  For example, when it comes to implementing your content strategy, you can start with a blog that you update once a week. Once you feel comfortable with it, and are able to stay consistent with it start updating it several times a week, then eventually you can start incorporating other types of content into your content strategy. The Idea is to give yourself little tasks to master, then adding to that. You want to avoid overloading yourself, and taking on more than you can handle. This will prevent you from getting burned out and discouraged.

#2 Create a Calendar

Creating a calendar or schedule for your plumbing marketing is another helpful tip when it comes to implementing your plumbing marketing strategy. It helps to allocate a little time here and there. For example; you could set an hour each morning to perform some of your social media duties. You want to avoid getting overwhelmed and also stay organized. Scheduling a time to do a little bit each day is the best to way to stay productive and organized.

#3 Automate

plumbing marketing strategyDon’t be afraid to automate a little bit. This can save you a lot of time. While you don’t want to automate everything, one place you can easily automate is with your social media updates. Hootsuite is a wonderful app you can use to simultaneously update all of your social media accounts from one dashboard. Hootsuite also allows you to schedule you posts in advance and in bulk, saving you a ton of time. Social updates can be tedious, having the ability to schedule your posts ahead of time and for all of your sites is a real lifesaver.

#4 Delegate

When it comes to running a business, it is important to keep in mind that when things get busy you can’t do it all. Knowing when to ask for help is a sign of a true leader. You cannot master the areas that are most important when you are spread too thin. When it comes to your plumbing marketing, don’t be afraid to ask for help. Delegate to another member of your team if you are feeling overwhelmed. You may also want to consider outsourcing your plumbing marketing to a plumbing marketing professional.

 

After creating a plan and implementing your plan the next step is measuring your results. 

 

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Adventures in Plumbing Marketing Part 1: Strategize

May 10th, 2017

 

When it comes to your plumbing marketing, the very first thing you should do is sit down and strategize. It is important to create a plan for your plumbing marketing, because without a plan you can get distracted, confused, end up working a lot harder, and spend a lot more money. A plumbing marketing plan will help you stay organized, focused, and motivated. Here are some tips to help you create a fool proof plumbing marketing plan.

 

#1 Establish Short and Long Term Goals

The first step in creating your plumbing marketing strategy is to set some goals, short term and long term. Goals are helpful in creating a road map for your plumbing

plumbing marketing

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marketing. It is easier to formulate a plan when you know where you want to go. Knowing where you want to go is only half of the battle, the next step in figuring out how you are going to get there.

 

#2 Establish Who Your Customer Is

Having a target is another important part of creating a good plumbing marketing strategy. Think about who your ideal customer is. What are their habits? Where do they hang out online? Where are they from? The more you can identify about your ideal customer the better. Once you have established who you are marketing to, you can craft your plumbing marketing strategy around them. From joining the same social media networks to gearing your content strategy towards their tastes.

 

#3 Brand

Your brand is what you are selling with your plumbing marketing. So, start branding yourself early on. Logos, slogans, color scheme, and images all work to create a good strong brand. A strong brand should be easily recognizable by your customers, and present a unified front.

 

#4 Website

plumbing marketingYour website is a fundamental part of your plumbing marketing. Think of it as a central hub for all of your plumbing marketing activities. Everything should and will eventually point back to your website. So, your website should be able to effectively convert inbound traffic into customers. Think about layout and design, as well as incorporating all aspects of your brand.

 

#5 Social

The social aspect of your plumbing marketing strategy is critical and will help deliver traffic to your website. When it comes to social media and your plumbing marketing, you really have a lot of options. Don’t think that you have to partake in all of them. Think about your customers, and where they are likely to be. Then participate in social media sites that are likely to deliver the results you want. Remember you need to get in front of the correct audience, so spend your time and money accordingly.

 

#6 Content

Content is another part of your plumbing marketing plan that is really important. Good content is worth its weight in gold, and will work on its own to deliver results. Consider what type of content you want to put out. Consider what keywords you want to rank for. You should also consider what type of content your audience is most interested in.

 

Once you have a well laid out plan for your plumbing marketing, you can move onto the next step; implementation. 

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Plumbing Marketing Tactics That Don’t Cost You a Thing!

May 7th, 2017

 

When it comes to growing your business online, one of the biggest hindrances for a small business is their plumbing marketing budget. It seems that, unless you have an infinite plumbing marketing budget you may not be able to compete with the big boys. And while, not having a surplus of dough can bring its challenges, staying relevant and competing is still possible, even with the smallest plumbing marketing budget. Here are plumbing marketing tactics that don’t cost you a thing, and are simple to do.

 

#1 Networking

plumbing marketing

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Networking is one of the best things you can do for your plumbing marketing. Establishing networking partnership relationships can be a beneficial relationship for all. By networking with other service providers like electricians, real estate professionals, and landscaping professionals you can gain referrals and give referrals alike. This benefits you, your networking partner, and the customer because they got a referral from a trusted source. You can start by attending local networking events and even establishing networking relationships on LinkedIn.

 

#2 Content

Content is one of the most important things you can do for your plumbing marketing. The best part about it is that is doesn’t cost you a thing if you create it yourself and it is highly effective. The whole purpose of the internet is content. When user logs in they are in search of some type of content, be it a website, a blog, or video. Content comes in all forms and serves to educate and sell a topic, idea, product, or service. One of the best parts about content is, it is free to create yourself. You can easily get started by updating a blog once or twice a week. Share you blog on all of your social media channels. You should also get in the habit of updating your social media profiles with status updates frequently and consistently.

 

#3 Reviews

Another simple plumbing marketing tactic that doesn’t cost you a thing is to ask for reviews. Ask your customers to review your business on Yelp, Google Local, and another

plumbing marketing

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local directory. Customer reviews and ratings are highly effective at compelling new customers to do business with you. The more reviews a business has the more favorable, and the more likely they are to appear at the top of listings when a search is performed. Reviews often times also, inadvertently contain keywords as well, so they also help your SEO.  Simply ask your customers for a review once a job has been completed. You can also solicit reviews when you follow up with your customers.

 

Plumbing marketing doesn’t have to cost an arm and a leg. By employing these simple plumbing marketing practices, you can grow your plumbing business but in a budget friendly way. To learn more about plumbing marketing tactics that don’t cost a thing, visit us here

 

 

 

 

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5 Simple Things You Can Do to Get More Likes on Facebook

May 4th, 2017

 

When it comes to social media for digital marketing purposes, Facebook reigns supreme. With millions of active users, and a broad demographic it is the perfect place to reach your target audience. Creating a Facebook page for your business is a smart choice. It allows you to strengthen your brand and improve engagement. But how can you get more likes on your Facebook page? Here are 5 simple things you can do to get more likes on Facebook.

 

#1 Optimize Your Page

One of the most important things you can do to get more likes on Facebook is to optimize your page. You should utilize your high-ranking keywords throughout your page and

Get more likes on facebook

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also provide a link back to your website. Facebook has a pretty extensive search option; well optimized profiles are more likely to appear at the top of Facebook search results. More exposure on Facebook will help you get more likes on Facebook.

 

#2 Promote Good Quality Content

Promoting good quality content on a regular basis is one of the most effective ways to get more likes on Facebook. Social media runs a steady stream of good quality content, so it is a good idea to stay on top of your content strategy and update your Facebook page with good quality content several times a week. This will help boost engagement which will in turn help you get more likes on Facebook.

 

#3 Promote Your Facebook Page

Another simple thing you can do to get more likes on Facebook is to cross promote your Facebook page everywhere. Let your audience know where to find you. Share a link to your Facebook page on your website, local directory sites, and other social media sites. The more places you share the better for optimum exposure.

 

#4 Invite Your Friends

One of the simplest and most direct ways to get more likes on Facebook is to invite your friends to like your page. People are more likely to support someone they know, so extend an invitation to like your page.

 

get more likes for your facebook page

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#5 Paid Ads

Running strategically paid ads with Facebook is another great way you can get more likes on Facebook. Paid ads are highly targeted and can deliver amazing results. Ads are particularly good if you are looking to get a little boost, or promote a new special. The thing to keep in mind with paid ads, is that they are paid for. Ads can get expensive over time, so use them wisely.

 

Want more information on how to get on top with your Facebook strategy? Contact Grow Plumbing to learn more.

 

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Plumbing Marketing Tips – The Importance of Monitoring Your Success

May 1st, 2017

One of the biggest plumbing marketing tips we can offer is to make it a habit to check your analytics. Monitoring your success is one of the most important things you can do to get the most out of your efforts. After all, how can you effectively formulate an effective plumbing marketing strategy if you do not know what is working and what isn’t?

 

Where is Your Traffic Coming From?

One of the biggest reasons why monitoring your success with your plumbing marketing is so important is your analytics report will tell you where your traffic is coming from. Why do you need to know this information? Because knowing what

monitoring your success

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sources of traffic are paying off is important for you to move forward with your strategy. It makes sense to put forth more effort in the channels that are actually performing and delivering results. So, for example: if you analytics report shows that most of your traffic is coming from Facebook, then you can allocate more time, effort, and funds to your Facebook marketing strategy, and perhaps tone down areas that are not delivering the results you want.

 

What Search Terms Did Visitors Use to Find Your Site?

Another important thing that your analytics report will show you, is what search terms visitors used to find your website. Keywords play a huge role in search ranking, it’s important to know what keywords are actually effective. Keywords can be highly competitive, so knowing which keywords are delivering results for you is important moving forward. Focus on the keywords that are driving traffic and affecting your search results.

 

What Pages Are Getting the Most Traffic?

Content is huge, by now you should already know that. One plumbing marketing tip that we can’t stress enough, is creating content that your readers want. To do this you need to monitor your success and see what pages are actually driving the highest results. This way you can create more of what your visitors want.

 

How Long are Visitors Staying on Your Site?

How long visitors on staying on your site, or your bounce rate is important to know. The less time a visitor is on your site, the less likely they are to convert. A high bounce rate signifies that something is wrong. Perhaps the layout of your website is too confusing to navigate. Perhaps your website isn’t relevant. Or Maybe your website lacks a convicting call to action. Whatever the reason this is a call for further investigation. You won’t know what your bounce rate is unless you monitor your success.

 

Click Throughs and Conversions

Click throughs and conversions are the end result of a solid performing website. Again, unless you are monitoring your success, you won’t know how your website is performing.  Your analytics report will provide you with all of the information

monitor your success

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regarding your click throughs and conversions. This will help you with maintaining and designing an effective website, instilling strong call to actions, and creating content that your readers want.

 

Monitoring your success with your plumbing marketing should be an ongoing task. Make it a point to review your analytics report monthly, quarterly, at the half year mark, and annually. Doing so will help you create the most effective plumbing marketing strategy. To learn more contact Grow Plumbing today!

 

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Understanding the Difference Between Marketing and Branding

April 29th, 2017

 

the difference between marketing and brandingWhen it comes to your digital marketing plan, sometimes the line gets a little blurry between marketing and branding. Understanding the difference between marketing and branding will help you achieve your goals for your digital marketing. Here are some things to keep when mind for your digital marketing.

 

The Cause: Marketing 

Marketing is the action you take to create your brand. Be it content, social media, running ads, creating and maintaining your website, and everything else you do on a daily basis to expand your business and generate leads. Having a good marketing strategy in place will help you create a strong brand for your company. There are many different channels out there for marketing your business. What will work best for your company will depend on your company’s individual needs. We encourage you to try different things and see what works. For best results, you will want to monitor your action using analytics. This will help you know what avenues are working, and what areas you should and shouldn’t commit your plumbing marketing budget to.

the difference between marketing and branding

 The Effect: Branding

Branding on the other hand is creating a recognizable culture associated with your company. From your logo or slogan to the images you use. Your brand is what you are marketing. By creating a strong brand, customers should be able to quickly identify your company. The key to building a strong brand is to be consistent with it. You should utilize the same branding materials across all outlets of your plumbing marketing; digital marketing, and traditional marketing tactics alike. This means that you should use the same color scheme, font, and same images on your website and on your flyers and business cards. You should also use the same images to create a cohesive culture on your social media channels as well. By creating a united front, you make your brand easily recognizable.

 

Marketing and branding go hand in hand, one is the cause and one is the effect. Plumbing marketing becomes stronger, more efficient, and more effective when a strong brand is created. When creating a strong brand aim to use eye catching color schemes, and legible font that is easy on the eyes. Part of creating a strong brand is creating something that is not only recognizable, but also easy on the eyes. For more information on marketing and branding your business visit our website at www.growplumbing.com.

  

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Three Important Parts of Running a Competitive Social Media Strategy for Plumbing Marketing

April 26th, 2017

Social media is an important part of your online plumbing marketing. With more and more users every day and new social media sites popping up all the time, participation isn’t really an option if you want to remain competitive. If you have already embarked on your social media adventure then you are off to a good start, if not then it is definitely time to jump on the social media train! Here’s how you can get a head of the competitive using social media for plumbing marketing.

 

Dominate Local SEO

Plumbing marketing can be a very competitive thing, especially in a saturated market. This is one reason why getting involved with your social media strategy can help you

social media for plumbing marketing

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dominate your local SEO. A highly-targeted approach with an emphasis on your local area will deliver the most quality leads. When it comes to growing your business, one of the most important things to focus on is the type of leads you are generating. To dominate your local SEO with your social media, start by ensuring that your profile is optimized. Then start growing your network and following with individuals that meet the criteria of your target audience. Once you have established a following you can start crafting social updates geared towards their preferences. You can also try placing ads or promoting posts as well to generate more visibility.

 

Pay Attention to Insights

Part of working your social media strategy like a champ is to pay attention to your insights. If you have a business listing, many social media sites offer you page insights. You can also check your analytics report. Page insights will tell you how many likes, clicks, visits, and what your engagement score is. This can help you form a better strategy by giving you insight into what the behaviors of your audience is. You can be more accurate with your targeting and also craft better content for your audience by keeping track of your insights. Learn what works and what doesn’t. This is important to be more accurate and work more efficiently.

 

Search Results

social media for plumbing marketing

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When it comes to social media and running a plumbing business, sometimes it’s hard to know if you are being effective with your strategy. One thing to keep in mind when using social media for plumbing marketing is that you are achieving 2 things; A) you are increasing brand awareness and building engagement and B) you are improving your search ranking. The more places you are online means the more opportunities you have for appearing in search results organically. With this in mind, it is very important to make sure that your profiles are properly optimized and provide links back to your website.

 

Social media is just one piece of the pie when it comes to plumbing marketing. Social media works in conjuncture with your link building, SEO, and content strategy. All aspects of plumbing marketing work better when working together. Learn more information on how to be competitive with your social media strategy here.

 

 

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