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How to Get the Best Results for Your Paid Ads

October 17th, 2017

 

Running paid ads online can help you reach another level of exposure online. Before running paid ads, we suggest doing your research. Attaining the level of exposure offered by running paid ads, comes with a price tag. We want you to get your monies worth when it comes to running paid ads online. Here are some important things to consider before you start your ad campaign.

 

Keyword Research

Keyword research is vital for running successful paid ads. You want to make sure you are selecting keywords that will deliver results. This can be challenging because there are a lot of options out there when it comes to selecting keywords. Asrunning paid ads you know some keywords are more competitive, and harder to rank for. These keywords will be general in nature, and since they are so broad, are less likely to perform well. Instead choose keywords that are specific to your business. Select terms your customers would use to find your business online. Incorporate geographic location, or your specialty, or any other keyword that helps narrow down your business. This will help you drive better quality traffic with your ads.

 

Select the Right Advertising Platform

Running paid ads in the right place is also important. There are so many places you can run ads, so it makes sense to do some research first. Running ads with Google is an obvious choice for most businesses. There is a lot of room for exposure with Google, however it is more expensive, so if you are just starting out or don’t have much room in your budget, you may want to consider running a paid ad with Bing. While Bing is not used as frequently it is still an effective place to advertise your business with a good ROI. Running ads on social media sites, is also effective. You just need to make sure that wherever you run ads, you audience is. For many their audience is on FB, Twitter, or Instagram.

 

Set Up Tracking

running paid ads

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One of the most important parts of running paid ads, is tracking your results. If you aren’t prepared to measure your results, then you should hold off on running ads. Ad tracking helps you learn what is working and what isn’t. Google analytics is definitely a favorite, because it is so comprehensive and easy to use. From checking your analytics, you will learn: which keywords are driving results, which platforms are sending the most traffic, what geographic areas your audience is from, how many click throughs you have, and more. This information will not only help you create better paid ads, but also help you improve your online plumbing marketing as a whole.

 

For assistance with your online plumbing marketing and paid ad placement contact Grow Plumbing today! We specialize in online plumbing marketing and can help you strategically place your paid ads to get the best results. Learn more here

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How to Gain Success with Your LinkedIn Strategy

October 15th, 2017

 

LinkedIn is a powerful business networking tool. When used correctly it can really help you with your plumbing marketing. So often we see plumbers neglecting their LinkedIn strategy, and this should be the case. The truth is, is that LinkedIn offers a wealth linkedin strategy

of opportunity for you to expand your business and your online reach. Learn how to gain success with your LinkedIn strategy.

 

#1 Complete and Optimize

One of the biggest downfalls we see with LinkedIn users, is a failure to complete and optimize their profiles. There are a lot of details in a LinkedIn profile, and it can be time consuming, but it is well worth it, as profiles that are more complete rank better. Keep in mind, that all of these areas to complete offer an opportunity for you to optimize your profile using your keywords. To gain the best exposure, you should seize every opportunity you get to optimize your profiles.

 

#2 Profile Picture

Selecting a profile picture can be a hard thing to do. However, it is really important in order for you to gain success with your LinkedIn strategy. Select a profile picture that is professional and of good quality. A head-shot is a good idea, one that clearly shows your face. Avoid too much clutter and distraction in your picture, and be sure to leave out any unnecessary props. Just a clear picture that helps demonstrate who you are as a business person. Group photos, logo pics, and pictures demonstrating your work are good for subsequent supporting pictures, but shouldn’t be used as profile pictures. In addition, simply foregoing the profile picture all together is just as bad as having an unprofessional profile picture.

linkedin strategy 

#3 Update Your Profile

Updated your profile on a regular basis. LinkedIn may be fore business networking but it is still social. Make sure you update your status on a regular basis. Share your blog, or an article you think is interesting and relevant to your business. This is a great way to engage your audience on LinkedIn and start networking with other professionals

 

#4 Seek Out Relationships

LinkedIn is the perfect place to find networking partners. Business referral relationships can be beneficial for everyone involved. You give referrals, you gain referrals, and your mutual customer get referrals to businesses that are reputable. Utilize the advanced search feature to seek out individuals that you would like to network with. Think about other service industry professionals, or professionals in your area who would be likely to refer business to you.

To learn more about how to gain success with your LinkedIn strategy contact Grow Plumbing today! We specialize in plumbing marketing and can help you with all of your online plumbing marketing needs. 

 

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Link Building – How to Successfully Build Links to Your Website

October 13th, 2017

 

link buildingIn the world of online plumbing marketing, link building has been one of those hot words over the last several years. With Google wiping out any chance of search engine manipulation, via link building, the practice sometimes gets a bad rep, because it is deemed unsafe or too risky. The truth of the matter is, is that link building is still important for your plumbing marketing, and there are safe ways to build links to your website.

 

Quality

The temperamental climate of Google over the last several years, has led many to believe that link building will get their website penalized by Google. While careless practices and spamy link building can land your website in some hot water, there are plenty of legitimate ways to go about your link building. If all else fails, consider quality to be most important when link building. Focus on links that are organic, and come from a good source. Paid links, that don’t occur naturally are where people can get in trouble, and while they can deliver instantaneous results, they are usually short lived on not sustainable.

 

Long Game

Link building is a great way to build a good search ranking for the long haul. These are links are thoughtful, relevant, well placed, and organic. This requires a good strategy and consistent effort. It is something that you work at for a while and take the time to link buildingbuild.

 

Authority

One thing to keep in mind when building links for your website is the authority of the site you are linking with. The more popular a site is, the more links it has, the more authority it will have. It is much better to link to a site that has links of its own vs linking with a new website that doesn’t have any. It is like a popularity contest, Google puts more weight with sites that are popular.  

 

Outsource

One of the best things you can do for your plumbing marketing is it admit when you need help. Plumbing marketing and link building can be confusing for some, and while many people are successful running their own marketing, others need a little help. It’s like repairing a clogged drain, some homeowners may know exactly what to do, however many are much better off calling a professional plumber. Grow Plumbing specializes in plumbing marketing, and can help you grow your business organically online. Contact us today to learn more about our services, and how we can help you grow your business. 

 

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Success with Online Plumbing Marketing – 4 Things That Really Matter

October 10th, 2017

When it comes to expanding your business online, having a good online plumbing marketing strategy is crucial. As the playing field get more and more competitive, staying on top of your game to stay relevant can really make or break your strategy. Despite all the trends, that tend to come and go, there are a few things we have found that stay consistent and relevant when it comes to gaining success with online plumbing marketing.

 

#1 Variety

One way to gain success with online plumbing marketing is to try a variety of methods. To successfully grow your business online, requires a broad approach. It’s not a one size fits all kind of deal. What we have found to be true, is that having

online plumbing marketing

Image Credit: Venta, https://goo.gl/hKqkTN

a diverse strategy helps you get the most visibility and the best results. When done well, each aspect of your online plumbing marketing strategy should complement the next. Your content strategy goes hand in hand with your social media strategy, and your social media strategy plays a role in your link building strategy. Each aspect of your plumbing marketing plan works better, when in sync with supportive elements from other strategies and outlets. They balance and support each other. Strive for balance, and variety.

 

#2 Consistency

Staying consistent with your online plumbing marketing strategy is another huge aspect of success. Think of it as a constant work in progress, something that needs to be maintained on a regular basis. Simply setting everything up, and hoping for the best will not deliver success. You have to constantly work at it. This requires consistent updating, engaging with customers, growing your networks, actively creating new content, and generating new and relevant links. The more effort you put in, the better results you will get.

 

#3 Explore Options

In the world on online plumbing marketing there are always new things being developed. Trying new things and exploring your options is part of running a successful online plumbing marketing strategy. See what works, see what doesn’t. You won’t know if a new strategy is going to work until you try it. Staying on top of the latest in digital marketing will help you stay relevant, competitive, and can open your brand up to a new world of online exposure and untapped resources of traffic.

 

#4 Measure Your Success

online plumbing marketing strategy

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It is hard to know where you are going, if you don’t know where you come from. Measuring your success if part of running a successful online plumbing marketing strategy. Know where your traffic is coming from, know what keywords are driving more clicks, know what your click through rate is, know what your bounce rate is. This is all pertinent information to help you create a more thoughtful and effective strategy. Make it a point to check your analytics on a regular basis.

 

If you want to take your business to the next level, having a comprehensive online plumbing marketing strategy is a must. Grow Plumbing can help you with your strategy. Contact Grow Plumbing today to learn more!

 

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Why Video Marketing is Taking Over

October 6th, 2017

 

How You Can Get on Board the Video Marketing Train

 

video marketingVideo marketing has always had its place when it comes to online plumbing marketing. It’s an effective way to communicate a strong call to action for marketing purposes, and reach a wide scope of people. Video is easily, the most accepted form of marketing because it has mass appeal. However, until recent years, producing good quality video content was an expensive feat. One, that required hiring a professional. Unfortunately, many small businesses didn’t have the budget for this type of project, so video marketing wasn’t a huge priority. Fast forward a few years, there has been a huge shift in the type of content that people are consuming. Here’s why video marketing is taking over, and how you can improve your video content strategy.

 

Advances in Technology

Mobile use has increased exponentially over the last several years. In addition to increased mobile use, the technology has also improved. Smartphones come equipped with cameras that put old point and click cameras to shame. In addition to the improvement of picture and video taking capabilities, there are also a whole suite of apps to help everyday people edit their own images and videos. It has never been easier or more accessible to make good quality visual content.

 

The Demand

The demand for visual content has increased over the last several years. Video only social media sites like Snapchat have grown significantly with over 400 million snaps being shared and viewed per day! With staggering statistics like these, video marketingit’s no wonder other social media sites like Facebook and Instagram have jumped on the video content bandwagon, releasing live video streaming and video stories. Users of these sites, are eating it up, sharing and engaging with more video content than ever before.

 

How to Improve Your Video Content Strategy

The first thing you want to do to improve your video content strategy, is get involved. Start small and use the technology and materials you already have. For example, start by creating video stories on Instagram. These are short little clips you can record directly from your smartphone. Play around and have fun with it, remember it’s supposed to be fun and engaging. Once you feel comfortable with that, you may want to graduate to live streaming. Posting videos to YouTube is a great way to distribute your video content, as it can be shared with many of your other social media sites. In addition to having the ability to share, there is also great potential for exposure, as the average YouTube user will spend an average of 40 minutes per day on YouTube.

Remember to keep things professional and relevant to your business. You should also try to incorporate your brand into your video content. Focus on content that interests your audience. It may be a little bit of trial and error and checking your analytics reports before you get a good grasp of what your audience is interested in. For assistance with improving your video marketing strategy contact Grow Plumbing today!

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How to Improve Your Plumbing Website for Better Conversions

September 28th, 2017

 

Your plumbing website exists for the sole purpose of creating customers. When things aren’t going as well as you would like, then it is time to analyze what is going on. A good place to start is your website. Your website should be able to effectively convert traffic into leads. One indication that it is an issue with your plumbing website, is that you have a high amount of traffic with low conversions. If people aren’t clicking, or spending much time on your website then you definitely have a problem. Here are some things you can do to improve your plumbing website for better conversions.

 

Check Mobile Conversion

plumbing websiteOne reason you might have low conversions is your website doesn’t convert more mobile users. Since just about everyone uses their smartphones these days to access the information they need online, a website that does not convert for mobile users can be problematic for your conversion rate. Instead of exploring your website, visitors are greeted with a distorted view of a website where the whole page doesn’t fit the screen. This make navigation almost impossible or extremely frustrating at best. Instead of learning more about your brand, they bounce to the next site that is mobile friendly and does convert.  A website that is not mobile friendly makes potential customers work harder then they want to, if the information is not easily accessible they move on.

If it has been some time since you created your website, then you really should check how it converts. Pull your website up on your phone.  Most website automatically convert these days, however there are still a few rogue websites out there. Contact your web designer if you need help with this.

 

Simplify Things

When it comes to getting better conversions for your plumbing website, simplifying things can make things a lot better. Cut down on the number of pages, and make navigation as straight forward as possible. Choose a design that is easy on the eyes, and easy to read. And make sure your contact information is easy to find. A fancy design with lots of graphics may look really cool, however you suffer from slow loading speeds, which will frustrate customers. You also want to leave little room for distraction.

 

Images

Images are becoming more and more important for plumbing marketing, and should be apart of your plumbing website. Most customers favor a website that has a fair amount of strategically placed images, as opposed to a website filled with plumbing websiteparagraph after paragraph of text. Utilize images to balance and support your text. Consider images that are professional, relevant, good quality, and help strengthen your brand.

 

Call to Action

A good call to action can do wonders for a plumbing website and help better conversions. You call to action should be compelling, and easy to decipher. Use bright colors, and words that help create a sense of urgency.

 

Learn more about create a better plumbing website to help you better your conversions. Contact Grow Plumbing today to discuss your plumbing marketing strategy.

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Home Maintenance Having Your Air Ducts Cleaned

September 26th, 2017

 

Staying on top of your home maintenance helps prevent the integral systems of your home from breaking down and helps your home run more efficiently. Having your air ducts cleaned at least once a year should be on everyone’s list of home maintenance chores. Your air duct system is what carries the air that your HVAC is circulating, so any time before heavy usage, it is a good idea to clean out the air ducts. Here is why having your air ducts cleaned is a good idea.

 

Improve Air Quality

Your air ducts provide a safe haven for all kinds of things. From dust, mold, pollutants, pet hair, and even rodents. A lot can accumulate in your air ducts over time. When your HVAC starts circulating air around your house, it is passing through the duct system. This

home maintenance

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can have a huge impact on the air quality of your home. Which is one of the biggest reasons why you should have your aid ducts cleaned.

 

Reduce Allergies

Another reason having your aid ducts cleaned as part of your home maintenance plan is good is because it reduces allergens that may collect in your duct system. Pollen, pet hair, and mold are three major elements that can set off allergies. When the weather changes, allergies can start to flare up, making spring and fall the perfect time to clean your aid ducts. As part of having your air ducts cleaned, your filters will also be cleaned, which will dramatically reduce the number of allergens put into the air.

 

Effectiveness

Having an air duct system free of obstructions will help your HVAC work more effectively. Without all the debris building up inside the air ducts, the air can flow faster and freely. This means your HVAC will work better at heating and cooling your home.

 

Efficiency

Having air ducts cleaned on a regular basis helps improve the effectiveness of your HVAC, which in turn means it doesn’t have to work as hard, which makes it run more efficiently. This can drastically help reduce your operating costs.

 

Longevity

home maintenance

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Staying on top of your home maintenance can help your homes systems last longer as well. When your HVAC doesn’t have to work as hard it puts less wear and tear on your system. Well maintained units last longer and work better in the long run.

Having your air ducts cleaned along with having your HVAC serviced before heavy usage is a great way to help your home run more efficiently and also keep you healthy.

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Ultimate YouTube Video Marketing Guide For Plumbing & HVAC Companies

September 25th, 2017

 

Video Upload Optimization

Step 1 – Keyword research

  1. Google Suggest

  2. Google Trends

  3. Google Insights

  4. Google Free Keywords Research Tools

  5. Google Adwords

  6. Google Keyword Suggest Tool

  7. Use ‘Common Sense’ around what people would search

Step 2 – Write a great title and include focused keyword phrase  (Generally 5-6 words make up the title)

Step 3 –  Write a description

  1. Write 100 – 400 words describing the video including the focused keyword phrase

  2. Place the URL  (include http:// at the beginning (before ANY text) of the description

  3. Include any resource links, be as helpful as possible

  4. Add a strong “call to action” at the bottom of the description

Step 4 – Add focus keyword phrase (s) (tags)

  1. Add keyword phrase (s)  in “Quotes” or grouped together

  2. Don’t list too many keywords, it dilutes the message

Video Syndication – Steps To Success For Video & Channel

Step 1 – Awareness & Link Building

  1. Post Status Update (Video Title/Video URL) on social media sites; Facebook business page, Facebook profile, Twitter, LinkedIn profile, LinkedIn business page, Instagram stories, Instagram post, Pinterest, Google+

  2. Add (embed) video to companies Blog/Website and include transcript on the page. Include a hyperlink with good anchor text with keyword phrase (s) to the YouTube video. (document URL and promote blog page)

  3. Add (embed) video to companies Blogger account. Include a hyperlink with good anchor text with keyword phrase (s) to the YouTube video. (document URL and promote blog page)

  4. Add (embed) video to companies WordPress.org  account. Include a hyperlink with good anchor text with keyword phrase (s) to the YouTube video. (document URL and promote blog page)

  5. Add (embed) video to companies Medium account. Include a hyperlink with good anchor text with keyword phrase (s) to the YouTube video. (document URL and promote blog page)

  6. Add (embed) video to companies LinkedIn Publishing account. Include a hyperlink with good anchor text with keyword phrase (s) to the YouTube video. (document URL and promote blog page)

  7. Post YouTube video to clients Tumblr account.

  8. Social Bookmarking – Use the social share buttons to share the video to Social Bookmarking sites: LinkedIn, Facebook, Google+, Twitter,  Blogger, Reddit, Tumblr, Pinterest, StumbleUpon, Digg, Delicious, Email Button

  1. Create a press release and submit to 100 press release sites using SubmitInMe.com or Fiverr

  2. Email your email marketing list in MailChimp, Constant Contact, or CRM!

 

Step 2 – Annotations ‘Call To Action’ Buttons – Annotations are ‘clickable’ links/buttons in your video.

 

  1. Add annotations at the middle or end of the video

  2. Also, do verbal descriptions in the video to point out the annotation. (Example:

  3. Use One ‘Call To Action’ – Examples: “Please Thumbs Up If You Like The Video”, “Like This Video – Please Subscribe & Give It A Thumbs Up!”, “Don’t Forget To Subscribe”,  “Like This Video? Watch This Video Next!”, “Share Your Thoughts, Comment Below”

  4. Annotation Video Guide

 

add annotations.JPG

 

Step 3 – Create Playlists

  1. Set up a playlists

  1. Be specific on keyword selection (see above section called ‘Video Upload Optimization’) and follow details just like you are uploading a video. Include good title,  description, and keywords.

  2. Document playlist URL for marketing

  1. Follow second section ‘Video Syndication’ to optimize playlist URL (just like you would with a Youtube video)

Step 3 – Add Transcription File

  1. Upload a transcription of your video

  1. Use YouTube transcription service or Fiverr.com to get a good transcription of the video

  2. Under ‘Captions and Subtitles’ in YouTube, upload the .txt transcription file

  1. If possible add ‘closed caption’ to the video. Closed captions are a text version of the spoke part of the video.

  2. YouTube Transcription Video Guide

youtube transcription.JPG

 

Step 4  - Video Responses & Commenting  

  1. Yes, we want video responses to OUR videos, YET, we can create a video response to other peoples videos.

  2. Post your video response (your YouTube video) in the comments section of another (HIGHLY RELEVANT/SAME TIMELY TOPIC) YouTube video. Make sure your video adds value and does not upset the original YouTube Channel or it will be taken down and removed from the comments.

  3. Ask the video owner to accept your video response!

  4. Comment and interact with other relevant videos

Step 4  - Pay Per Click & Paid Video Promotion

  1. Google PPC or CPM Video Advertising

  2. Go To:  https://www.youtube.com/yt/advertise/

  3. Connect Google Adwords account and set up ads

  4. Optimize Google Adwords campaign

Things To Remember

What Gets Videos Ranked  

  1. Keywords  - Labeling your video correctly.

  2. Search Relevancy – Your video needs to match popular search terms in the way that people type search terms.

  3. Video Engagement – Likes, comments, subscribers, and shares.

  4. Authority – This the popularity of your channel and videos.

Views Don’t Equal Traffic

Create Or Pick Compelling Thumbnails

Call To Actions Work

Study Your Competition

YouTube Tools

  1. Keyword Research Tool – Bulk Suggest Tool

  2. Competitive Analysis – Social Blade

  3. YouTube Consulting Help  - Fiverr

  4. Publish & Promote  Your RSS Feed – Put your YouTube user name  in this URL  for find your YouTube RSS feed.      youtube.com/feeds/videos.xml?user=USERNAME  

  5. Channel Grow Management (Google Chrome Extensions) – VidIQ  OR Tube Buddy

Track & Study Your YouTube Analytics

YouTube Is A Living Community – Collaborate With Other YouTube Channels

Contact Information

Gregg Towsley

310-909-8835

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Boost Engagement for Your Facebook Page with These Tips

September 24th, 2017

 

boost engagement for your facebook pageHaving a Facebook page is a necessary part of any plumbing marketing strategy. Measuring your success is another crucial part of your Facebook marketing strategy. If you have an active strategy with your Facebook page, then you are familiar with your page insights. One of the most important things to pay attention to on your page insights in engagement. Your engagement score measure how people are interacting with your page, it measures likes, reactions, shares, comments, and so forth. Having a good engagement score means that people are interacting well, and chances are if you have good engagement, then you will also have good traffic and good conversions. But what if your engagement isn’t that great? Here are some tips to help you boost engagement for your Facebook page.

 

#1 Content

Promoting good quality content is important to boost engagement for your Facebook page. There are several things to keep in mind when it comes to the content you promote on your Facebook page:

 

  • Focus on quality – Quality is one of the most important parts of your plumbing marketing strategy. Keep things relevant to your brand and industry.
  • Be consistent – Maintaining your image is an important aspect of creating a strong brand. Strong brand recognition will help boost engagement for your Facebook page.
  • Post often – Posting on a regular basis is important. The more you post the better visibility you will have
  • Diversify – Posting a well-rounded selection of content will help you gain more visibility and appeal to a larger group of viewers. Tyr incorporating images, blogs, infographics, and videos.boost engagement with your facebook page

 

#2 Share

Facebook is all about sharing, and sharing your friends content is a great way to boost engagement for your Facebook page. Share your friends content. This is a great way for form a beneficial networking partnership. When you share someone’s content they are likely to return the favor. This is beneficial exposure for them and beneficial exposure for you.

 

#3 Ask Questions

One way to boost engagement for your Facebook page is to ask your audience questions. People like to know that you value their opinion. Ask questions that are relevant to your industry, get people involved. This helps get people to participate and will boost engagement for your Facebook page, not to mention give you valuable insight into what your customers are looking for; information that you can use in all kinds of areas with your plumbing marketing.

#4 Give Them What They Want

It is important to regularly check your page insights as well as your analytics report. This information will help you in more ways than one. These reports tell you what types of content your audience responds to the most, what search terms they use, what times of day they are active on Facebook, what area they live in, and so much more. This will help you post better content geared towards their tastes. When you give your audience more of what they want, then you will boost engagement for your Facebook page.

 

#5 Participate

You can boost engagement for your Facebook page by participating. Participating in conversations with your audience, and giving recognition where its due. If you get comments make sure you acknowledge those comments. This will keep the engagement train rolling and help sustain long term engagement with your Facebook page and your brand.

 

To learn more about how to boost engagement with your Facebook page and other plumbing marketing topics contact Grow Plumbing today!

 

 

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Opportunities You Could Be Missing with You Facebook Page

September 22nd, 2017

 

Facebook has been an extremely useful tool in generating more online visibility. With millions of active users, and more joining each day, Facebook offers a wide reach for you and your plumbing marketing. A Facebook page for your business facebook pagein an important part of your Facebook strategy. Creating a page, and successfully updating your page on a regular basis is part of an ongoing strategy that will help you generate more leads and boost engagement, but did you know that there is more you could be doing with your Facebook page? Here are 4 opportunities that you may have overlooked with your Facebook page.

 

Cover Photo

You cover photo is the first thing that most people see when they come across your Facebook page. It’s the largest image, and therefore will command the most attention. Use this space wisely. Use an image that people want to click on, and utilize an opt in location link in the description of your cover photo. Select images that are professional and that are compelling. Treating this space like a banner is a great way to get the most out of the space.

facebook page 

Call to Action Button

Facebook lets business utilize a call to action button just below the cover photo. Take advantage of this option. It’s a great feature, located in a highly visual place. You might be surprised at the amount of traffic this button can generate. Just be sure to link it with a page that is appropriate to the button and relevant to your page.

 

About Section

The about section is an important section on your Facebook page, for several reasons:

A) It provides a highly visual space to utilize your keywords helping with your SEO strategy.

B) It provides a highly visible space to create a clickable link. Which helps with your link building strategy and can generate traffic to your website.

Most social media profiles allow you to create an about section. This area should always be optimized.

 

Facebook can be a really powerful component of your online plumbing marketing strategy. Make sure you are utilizing it to the fullest. For more information on how to get the most out of your Facebook page and other plumbing marketing topics contact Grow Plumbing today!

 

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