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Simple Ways to Boost Online Engagement

April 27th, 2019

When it comes to your social media strategy, online engagement is the ultimate goal. The reason being, is that online engagement is super important right now and will be moving forward. If your audience isn’t engaging with your content on social media, then you need to start reevaluating your strategy. Here are some tips to help boost your online engagement.

 

Try a Little Humor

A little comic relief can go a long way. People love to laugh, and fortunately, the plumbing industry is full of good plumbing jokes. Getting people to chuckle is a good way to not only boost engagement, but also increase your visibility, as people like to share content they find funny with others.

boost online engagement

Run a Promotion

Running a promotion or contest is another great way to increase online engagement. People like to feel like they are getting a really good deal, so sharing your current promotions is a great way to get people to engage with your brand. In addition, a good old fashioned contest can also spark people’s competitive nature, which in turn can also peak engagement.

boost online engagement

Ask Questions

One of the best ways to boost online engagement is to ask your audience questions. This helps your audience feel like you value their opinion, which makes them feel important and therefore boosts engagement. You can even try running a poll. Asking questions also provides you with valuable insight into how your customers think and what they are looking for.

 

Right on Trend

One of the easiest ways to boost online engagement is by paying attention to what is trending and incorporating those topics into your content whenever appropriate. Of course you want to stay relevant to your business, you simply cannot piggyback on a topic just because it is trending. Try to tie it into your business. Using hashtags is a great way to do this.

boost online engagement


Provide Valuable and Useful Information

When it comes to the content you share on social media, it is still important to provide your audience with valuable and useful information. In addition to sharing content that is funny, many people also like to share information that is useful and informative. Try to think outside the box on this one.

 

Provide Statistics

People love scientific facts and statistics, so sharing some facts or statistics about your industry is a great way to enlighten people. Since we live in a technological era fueled by scientific research and advances, people are thirsty for information. Try sharing statistics about plumbing, like how much water US households use. Historical facts are great to, like when the first toilet was invented.

boost online engagement

Boosting online engagement entails more than just your social media strategy. How customer engage with your brand on review sites also matters. To learn more about boosting online engagement and other plumbing marketing topics contact Grow Plumbing today!

 

 

 

 

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Four Major Reasons Your Sewer Line is Clogged

April 22nd, 2019

Guest Blog Post: Randy Stark

Keeping your home in the best possible condition is essential. For that, you need to attend your plumbing fixtures, pipes, and drains. And all these are directly connected to the largest space of the plumbing zone in your house, which is the primary sewer line.

Sometimes, because of improper use of drains and fixtures the primary sewer line might gets damaged. There can be other factors leading to this as well. The central sewer line might get clogged that might require a specialized repair service. Here you need to get in touch with an ace service provider. You can search for a company based on your location. For instance, if you are in Virginia Beach, you can search for sewer line repair Virginia Beach services and select from the options.

sewer line is clogged

However, it is essential to know the reasons for the sewer line repair. Some of the significant causes of clogged sewer repair are as follows:

 

1 – Massive Pipe Damage

There are times when sewer pipes get broken or ruptured. Here the sewage might not allow seamless draining via the system. It results in frequent and instant backups. The prevalent causes of sewer pipe damage are as follows:

  • An older pipe could have got corroded which might lead to pipe collapse or breakage.
  • There could be leaking joints that can seal the area between the pipe spaces that are broken, enabling sewage and water to escape.
  • Factors like shifting soil can also lead to pipe rupture which can lead to maximized traffic on the ground. Alternatively, there can be a hefty construction device right on top of the ground.

 

2 - The Sagging Sewer Line

No homeowner can control this. The sagging sewer lines take place over some time. And the bellied pipe happens when a specific part of the pipe gets sunk because of soil conditions or ground conditions. The lowest part of the line will start to collect waste and paper, which will lead to repeating the blockage.

 

3 – Tree Root Damage

Really old sewer lines can be made of clay. Sometimes, other porous materials were also used in creating sewer lines. Furthermore, the junctions between the pipe spaces were not as firm as we see with our pipes today. When shrub and tree roots grow, they keep typically grow towards water. When they get latched to the sewer pipe, they grow inside the pipe to get to the water source inside. And when the roots grow over some time, it might cause the line to break completely.

sewer line clogged

4 – Flushing Items That Don’t Belong Down the Toilet

To keep your plumbing system is excellent condition, it is essential for you to understand the things you can  flush down the toilet. It is not a good thing to treat your toilet as if it is a trashcan. It will invariably result in severe sewer drain problems. The most important rule to keep in mind when you are flushing the toilet is to know that all the toilet paper, as well as human waste, goes down. Hence, it is essential to be careful about it.

These are some of the critical factors that result in clogged sewer lines. Once you’ve identified the cause, make it a point to get in touch with an ace plumbing service provider to address these issues.

 

Questions? Looking To Get Started?
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How to Put Your Website to Work to Increase Conversions

March 29th, 2019

When it comes to your plumbing marketing, you are putting in all of the effort for conversions right? Do you ever find yourself getting frustrated that your sight isn’t converting enough of your traffic? You’ve worked hard to generate a steady flow of traffic, and you don’t want it to go to waste. The reason you might not be getting the conversions you are after is because your website isn’t setup to convert the traffic. After all, getting the traffic to your website is only part of the challenge, the next part is converting that traffic into actionable customers. Here are some tips to help you put your website to work and increase conversions.

 

Consult Your Analytics

The analytics on your website will provide a wealth of information on the overall performance of your website. If you already employ the use of analytics service like Google analytics then you already have a lot of data you can utilize to improve your conversions. Pay attention to the web pages that attract the most traffic and which pages visitors linger on the longest. See if there are any patterns, for example, if you have a page with a high bounce rate, meaning visitors leave after a few seconds, you may want to consider revamping the page. Update the content, optimize it better, or add a stronger call to action. The point is you analytics will provide you with crucial insight about the behaviors of your visitors.

increase conversions

Find Out What Makes Your Customers Tick

In order to increase conversions you must figure out what makes your customers tick. What are they after? What entices them to click? Is it a promotion? Or perhaps a free service call? Attaching something of value, particular something of value to your customers, to your call to action is a great way to increase brand awareness, boost customer engagement, and ultimately increase conversions. Unfortunately there is not one right answer to this. You may have to toy with several ideas before you find one that works. It’s a little bit of trial and error, but once you find what it is, monetize it.

 

Test Your Website

You should be aware of how your website is performing. You can do this by testing several aspects of your website on a regular basis. Testing the speed is important, because if your website fails to load right away, you may suffer from a high bounce rate. You can also test hotzones on your website with a tool called Hotjar. Hotjar shows hot and cold click zones on a given page utilizing a heat map. It’s actually pretty neat to check out. Some other things to test for include broken links, and mobile friendliness.

increase conversions

Design Matters

You might not think design matters, but it really does. Studies have shown that websites that perform the best have a more minimalist design. They aren’t’ flashy, don’t overwhelm visitors with information, and are easy to navigate. Keep your website simple, with easy to read colors and fonts. Light backgrounds fair far better than dark backgrounds. Simple designs helps keep visitors focused. Distraction can lead to higher bounce rates. Remember first impressions are everything.

 

Try Different CTA Buttons

Call to action buttons are a useful tool to increase conversions. Again this isn’t a one shoe fits all situation. Test out different buttons. Different colors, different size, different call to actions. See which one generates the best results, the duplicate. Again it’s all about trial and error. Don’t assume that things are working on their own, that may be why you are suffering from low conversions. Seek to innovate, and improve the process.

 

Keep Forms Simple

If you are utilizing a form to capture information, keep your form simple. In today’s day in age customers don’t necessarily have to attention span to sit and fill out a long form in its entirety, even if you are offering a really sweat deal. In addition, with security being top priority for many internet users these days, they might not feel comfortable divulging information. This is why it is important to only ask for necessary information. Name, number, email keep it simple.

 

Build Trust

As we mentioned above, security is on the minds of most consumers these days, and with good reason. There have been a lot of data breaches over the last year, and people want to protect their personal information. To build trust with your customers there are several things you can do. For starters employ a good SSL security certificate to protect your customers data. This can also help protect your search ranking, as sites that aren’t secure may find themselves not gaining as favorable of a rating due to algorithm changes. In addition, to build trust with your customers, put your positive testimonials on display. Let them see what your happy customers think about your business. This is one of the most compelling ways to gain trust and increase conversions.

 

For more information on how to increase conversions for your website or other plumbing marketing related topics, contact Grow Plumbing today!

 

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5 Factors You Can’t Ignore For A Strong SEO Strategy

February 25th, 2019

An SEO strategy is an important component of a good online marketing plan. While it has undergone a few chances over the last decade, and taken some heat for some questionable practices, it is still relevant today. Staying on top of your SEO is a must in order to maintain a long term organic ranking. Here are 5 factors you cannot ignore for a strong SEO strategy.

 

#1 Build Credibility & Trust

It is important for every brand to strive to build credibility and trust. With so much going on on the internet, customers want to do business with reputable companies. Part of building credibility and trust is establishing your business and an authority or expert in the industry. Achieving this involves several working parts. Online reputation, content strategy, and SEO. A good SEO strategy helps businesses achieve top search results organically. Which, most customers view as more trustworthy than paid ads.

SEO strategy

#2 Choose The Right Keywords

The keywords you choose are important for the success of your SEO strategy. As you go through the keyword research process, you will notice that some keywords are more competitive than others. The more competitive the more you have your work cut out for you. Which is why looking at some niche keywords can also be beneficial. Consider locally driven keywords or keywords surrounding an area of specialty. See what works and don’t be afraid to update your strategy as needed.

 

#3 Paid Ads

Paid ads are great for gaining traffic quickly. The problem is, it can be expensive and it isn’t sustainable unless you are prepared to continually run ads. While some businesses have an endless marketing budget, other smaller companies may find it too expensive. This is one reason why you should incorporate both a paid advertising campaign and an SEO strategy. In addition, a good SEO strategy can pave the way for a higher conversion rate with your paid ads. Customers who have clicked on your ads, may have already viewed organic search results, and therefore have more trust in your brand.

 

#4 An Optimized Website

Optimizing your website should be a no brainer when it comes to your SEO strategy. However sometimes a website get created or redesigned without any thought of SEO. Then businesses are stuck trying to backtrack and get their site optimized. When designing or redesigning a website, incorporate SEO into the design from the beginning. This saves time, and ensures that there are no misfires.

 

#5 Be Prepared for Updates

One thing remains certain when it comes to search engines, and that is updates to the algorithms. While most of the time it is just a simple tweak to the algorithm, other times it could be a major overhaul. Being prepared for these updates and ready to embrace the changes is important in order to stay on top of your SEO strategy, because one thing’s for certain, and that is you cannot hide from updates. You can either grow with the updates or allow them to decimate your search ranking.

SEO strategy

Grow Plumbing specializes in plumbing marketing and can help you get your SEO strategy off to a good start. To learn more contact Grow Plumbing today!

 

Questions? Looking To Get Started?
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Social Media Trends That Are All The Rage In 2019

January 26th, 2019

With each new year it is important to stay on top of the latest social media trends. This year doesn’t bring us a whole lot in terms of technology, however, there is still a strong focus on leveraging the latest, for example smart speakers. While there hasn’t been a whole lot change in smart speakers over the course of a year, their use is growing so implementing aspects into plumbing marketing that coincide with smart speakers is well, smart. Let’s take a look at the social media trends that are going to dominate 2019.

 

social media trends

Image Credit: MarTech, https://bit.ly/2F7cR1b

 

1- Personal Information & Security

Social media platforms have taken a lot of flak the last couple of years over personal information and security. It seems like there is a new data breach every week, and so many consumers have lost faith in a lot of the applications they use online. Cyber security is one of the fastest growing industries, and with good reason. For businesses looking to grow their business with digital marketing, it is necessary to take the extra steps in protecting customers information online. For starters make sure your website is secure, this way visitors to your website from social media or any other traffic source will feel protected.

 

It is also important to build trust with your audience. There is a lot of bad information on social media, aka fake news. Part of this could be from marketers bombarding users non stop ads or failing to properly divulge a sponsored ad. This has created an atmosphere of distrust on social platforms like Facebook. This year, it is important to be authentic, genuine, and relatable for users. Work on building meaningful connections with your audience.

 

2- Long Form Content

Content has been front and center for the last several years. While some things change a little bit, the basis remains the same. Content is king and it’s here to stay. So who are you writing your content for? There are several reasons why having a good content strategy is crucial:

 

A) It gives your credibility with your audience & establishes you as an authority in your industry.

B) It helps with search ranking.

 

The later is a little more tricky because search engine algorithms update on a regular basis. What worked before, might not work now. Search engines are constantly trying to innovate new ways to improve the search experience. So what now? In 2019 long form content is definitely going to be viewed more favorably with search engines. Case in point, a high quality articles with 1,000 words is going to rank better than an article of 500 words. This doesn’t necessarily mean that the 500 word article wont get ranked, it just isn’t as favorable. For 2019 focus on the long game when it comes to your content strategy.

 

3-  Video, Video, Video

Video literally killed the radio star, err or the other forms on content on social media. Video is the most effective and most popular form of content on social media. Incorporating some form of video content into your social media strategy will help you reach a new audience, strengthen your brand, and build engagement.  A mix of live streaming, video stories, and video clips can help drive more traffic. Focus on videos that are creative, engaging, and relevant. As opposed to your blog, keep videos shorter in length, unless you are live streaming. Incorporate your face into the video. This allows for a personal touch and allows viewers to get to see the face behind the brand, which helps build trust and credibility.

 social media trends

4- Know Your Platforms

Social media is a great way to connect with your customers. However, it is important to know your platform and the users it attracts. Not all social media sites are created equal. For example Facebook combines a variety of content mediums, video, pictures, stories, and simple status updates. The average age user of Facebook is 35 to 65 in the US. Instagram is purely visual, relying on pictures, videos, and stories. The average ages of an Instagram user is 25 to 34 in the US. With this information in mind, you may have to tweak your content for each platform in order to appeal to its users. In addition, it it a good idea to delegate your time and resources to platforms that are more likely to deliver results. If more of your customer base is on Facebook, spend more time there. This helps insure that you get the best ROI.

 social media trends

5- Quality over Quantity

When we researched social media trends, one thing reigns supreme and that is quality over quantity. Social media users are interested in quality content, they do not want to be bombarded with endless ads and updates. You don’t want to get lost in the shuffle, so try to come up with creative ways of expressing yourself. Use clever hashtags that are relevant to your business, incorporate an image or video with every update, and acknowledge users who engage with your brand.

 

We are certain that 2019 is going to be a good year for all of us! Looking for ways to grow your plumbing business online? Grow Plumbing is here to help! We specialize in plumbing marketing and can work with you to develop a digital marketing strategy that works for your business. To learn more about social media trends in 2019 or to schedule a free consultation contact Grow Plumbing today.

 

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Fast (but easy!) Changes to Make in Your Plumbing Business for 2019

January 22nd, 2019

Anastasia Harold, Coolfront Affiliate Manager WestAnastasia Harold – Coolfront Affiliate Manager West

About Coolfront Technologies:   A cool front is a mass of cool air replacing warmer air, which often brings better visibility, less precipitation, clearer skies, and fluffy clouds. In other words, pleasant weather. So we guess you could say, Coolfront is here to provide you with relief from the heat of running your service business.

Coolfront is the leading app for HVAC, plumbing, & Electrical contractors! 

 

Congratulations! If you’re reading this, you survived another year. Even if you dislike New Year’s resolutions, there’s still some fast (but VERY easy) changes you can make in your business.

  • Get a little more organized – You can use mobile technology to clean up your business processes and organize your office. I recommend utilizing Google Calendar and AI assistants such as Siri and Alexa. While it may feel weird to “talk” to a computer, it can go a long way to helping you remember tasks and clearing your mind for more important things.

  • Ditch as much paper as you can – Getting rid of paper invoices and receipts can save you time and money. Nowadays, it’s even easy to make the switch. There’s plenty of mobile apps to help you, such as Genius Scan, Quickbooks Online and my favorite, Coolfront Mobile!

  • Raise your prices – If you haven’t raised your prices in the last 12 months, you need to do it now. A drastic change isn’t necessary, either. Even a modest increase of $1 per hour will generate an extra $1,000 per service truck per year. If changing your prices is a huge chore, switch to flat rate pricing for service work, so you can adjust your pricing instantly.

Okay, you have to admit that was REALLY easy, wasn’t it? What changes are you making for 2019? Tweet me @coolfrontstasia

If these changes aren’t as easy as you thought, it might be time to make a different change and move your business to Coolfront Mobile for flat rate pricing and paperless invoicing. Get your free trial courtesy of Grow Plumbing

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2018 Year in Review and What’s Ahead for Digital Marketing in 2019

December 28th, 2018

digital marketingWith 2018 coming to a close, and 2019 looming in the future, now is as good a time as any for a little annual review. The end of the year is the perfect time to reflect on your successes, achievements, and even failures with your digital marketing strategy. This provides valuable insights, as you start to shape your strategy for next year.

 

Measuring Your Success

In any endeavor it is important to measure your success. Especially when it comes to your digital marketing strategy. One way to measure your success is by consulting your analytics report. Analytics reports provide a wealth of information from keywords, traffic sources, bounce rates, click throughs, and conversions. Some things to ask yourself?

 

  • Which sites provided the most referrals?
  • Which keywords performed the best?
  • What content was the most popular?
  • What was the average time spent on your website?
  • Did people follow through with your call to action?

 

These are all important questions to ask because they will help you decide which areas you should allocate more time and money to in the next year. The idea is to take what works well, and duplicate it.

 

Achievements

When it comes to your digital marketing strategy, it is important to have goals in mind. Short term and long term. Your short term goals would be goals you can achieve on a digital marketing monthly, quarterly, or annual basis. Long term goals would be goals that are in 2-5 years. If done correctly, your short term goals will lead to your long term goals. What goals did you set for yourself at the beginning of the year? Where you able to achieve your goals? Part of reflecting on your year, is recognizing your achievements. Where your goals too easy? Where your goals to unrealistic? It is important to set attainable and realistic goals. End of year analysis of where you are in terms of your goals can help you adjust your goals moving forward. Remember, nothing is set in stone. Make sure you leave room to adapt and change your goals as needed.

 

Overcoming Failures

When it comes to digital marketing, it’s not a one size fits all situation. What works for one business, might not work well for the next. While it is important to experiment and see what works, it is also important to note what works and what doesn’t work. One of the biggest blessings is what we can learn from our failures. Recognizing and learning from your failures allows you to adapt, overcome, and improvise with your digital marketing strategy next year.

 

What’s Ahead

This year we saw a climb in voice search, next year there will probably be even more of an emphasis on voice search. Which means, optimizing your content with keywords and phrases that are in line with how people are searching using voice search. Interactive content, filters, and short video clips like you see with stories will also gain more traction moving into the new year. In addition, online security will continue to be a top priority as well. Fore more information on what’s ahead in digital marketing for 2019 stay tuned! At Grow Plumbing, we hope you had a great year, and we wish you a spectacular 2019.

 

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3 Signs Your Plumbing Business Should Switch to Flat Rate Pricing

December 19th, 2018

Anastasia Harold, Coolfront Affiliate Manager WestGuest Blog Post From – Anastasia Harold, Coolfront Affiliate Manager West 

Pricing is a sensitive subject in the contracting world. While most contractors are wary of overcharging, homeowners are even more wary of being overcharged. Here’s four signs your plumbing service business should make the switch to flat rate pricing:

 

 

1. Hovering Customers

Charging an hourly rate makes customers believe that every minute counts. They’re going to be nervous that you could be wasting time and over charging. By giving a customer a flat rate price up front, before you start working, you’re able to put their mind at ease and trust you to be efficient

2. Dwindling Profits

It can be difficult to charge a profitable price when you’re required to quote an hourly rate. Also, unapplied time is difficult to bill. Using flat rate pricing allows you to quote a price for the entire job – a price you already decided on and one the customer agrees to.

 

3. Billing Errors

The more math that an employee is required to do, the more likely they are to make a mistake. Messy handwriting can also lead to disputes on price. Flat rate pricing eliminates math errors, because your employees aren’t calculating prices by hand, and office staff doesn’t need to decipher handwriting when using a paperless billing system.

If you’re curious about flat rate pricing and you’d like to test drive it for free, you can get the Coolfront Mobile free trial, courtesy of Grow Plumbing.

Have questions? Tweet @coolfrontstasia

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Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.

 

online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.

 

Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.

 

Availability

One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.

 

Relevance

Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!

 

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How Facebook’s Recent Updates Affect Your Plumbing Marketing

October 27th, 2018

facebook's recent updatesFacebook has been in the news headlines a lot this year. Being under such scrutiny has forced Facebook to make some changes to their algorithm. Just like the Google updates of recent years, Facebook’s updates have forced marketers to adjust their marketing strategy. In fact, failure to adapt one’s strategy could result in ads with less placement, or being removed entirely, and content not being viewed by audience. Plumbing companies looking to extend their reach on Facebook and achieve a good ROI need to pay attention to Facebook’s recent updates and how they can affect their plumbing marketing.

 

Misleading Ads

One of Facebook’s recent updates is designed to restrict or remove ads that are misleading. These are ads that lure users in with a sensational headline, then fail to deliver the correct response on the landing page. When it comes to running ads on Facebook make sure the end location matches the call to action. Failure to do so is misleading, and in all honesty won’t deliver the conversions you are after. When running ads on Facebook, make sure your objective is clear, so as not to mislead users.

 

Clickbait Ads

Another one of Facebook’s recent updates is to help prevent marketers from luring customers in with clickbait ads. These are ads that require users to click through in order to receive the rest of the information. Phrases like “You won’t believefacebooks recent updates what happens next” are considered clickbait. And in 2018, Facebook frowns on ads that aren’t transparent. Avoid using clickbait tactics to generate traffic. These are offer low conversions anyways, which isn’t good for your ROI.

 

Instant Experiences

Instant experiences has replaced canvas ads, and with this change a whole new set of capabilities has been released. Some of the new features that plumbers can take advantage of include:

  • Instant Forms, which allows users to fill out a quick form to learn more about your business.
  • Instant Customer Acquisitions, which helps prioritize specific reactions clean call to actions and showcasing other options.
  • Instant Storytelling, which features images and videos that share your brand’s story.

 

Emphasis on Video

facebook's recent updatesFacebook is attempting to compete with YouTube and Snapchat. Over the course of this year, we saw the release of live video. Due to the competitive nature of this release, Facebook is favoring live videos over other types of content. Which means, you have a better shot of not getting lost in someone’s feed by using live video. In addition, videos that are uploaded directly into Facebook receive and automatic reach bump, than videos that are shared from YouTube.

 

Story Ads

Since Facebook is placing such a high emphasis on video content, story ads are a work in progress, but will be coming very soon. Story ads have shown to be quite successful on other platforms like Instagram. To help streamline the process, users will be able to utilize existing video ads as story ads. The release date of story ads is uncertain. Be sure to stay tuned for more updates.

 

Facebook offers plumbing companies a lot of opportunity when it comes to expanding their business. It is important to be knowledgeable about the platform in order to get the biggest band for your buck. For more plumbing marketing tips contact Grow Plumbing today!

 

Internet Marketing

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