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2018 Year in Review and What’s Ahead for Digital Marketing in 2019

December 28th, 2018

digital marketingWith 2018 coming to a close, and 2019 looming in the future, now is as good a time as any for a little annual review. The end of the year is the perfect time to reflect on your successes, achievements, and even failures with your digital marketing strategy. This provides valuable insights, as you start to shape your strategy for next year.

 

Measuring Your Success

In any endeavor it is important to measure your success. Especially when it comes to your digital marketing strategy. One way to measure your success is by consulting your analytics report. Analytics reports provide a wealth of information from keywords, traffic sources, bounce rates, click throughs, and conversions. Some things to ask yourself?

 

  • Which sites provided the most referrals?
  • Which keywords performed the best?
  • What content was the most popular?
  • What was the average time spent on your website?
  • Did people follow through with your call to action?

 

These are all important questions to ask because they will help you decide which areas you should allocate more time and money to in the next year. The idea is to take what works well, and duplicate it.

 

Achievements

When it comes to your digital marketing strategy, it is important to have goals in mind. Short term and long term. Your short term goals would be goals you can achieve on a digital marketing monthly, quarterly, or annual basis. Long term goals would be goals that are in 2-5 years. If done correctly, your short term goals will lead to your long term goals. What goals did you set for yourself at the beginning of the year? Where you able to achieve your goals? Part of reflecting on your year, is recognizing your achievements. Where your goals too easy? Where your goals to unrealistic? It is important to set attainable and realistic goals. End of year analysis of where you are in terms of your goals can help you adjust your goals moving forward. Remember, nothing is set in stone. Make sure you leave room to adapt and change your goals as needed.

 

Overcoming Failures

When it comes to digital marketing, it’s not a one size fits all situation. What works for one business, might not work well for the next. While it is important to experiment and see what works, it is also important to note what works and what doesn’t work. One of the biggest blessings is what we can learn from our failures. Recognizing and learning from your failures allows you to adapt, overcome, and improvise with your digital marketing strategy next year.

 

What’s Ahead

This year we saw a climb in voice search, next year there will probably be even more of an emphasis on voice search. Which means, optimizing your content with keywords and phrases that are in line with how people are searching using voice search. Interactive content, filters, and short video clips like you see with stories will also gain more traction moving into the new year. In addition, online security will continue to be a top priority as well. Fore more information on what’s ahead in digital marketing for 2019 stay tuned! At Grow Plumbing, we hope you had a great year, and we wish you a spectacular 2019.

 

Questions? Looking To Get Started?
Call 310-909-8835 

 

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3 Signs Your Plumbing Business Should Switch to Flat Rate Pricing

December 19th, 2018

Anastasia Harold, Coolfront Affiliate Manager WestGuest Blog Post From – Anastasia Harold, Coolfront Affiliate Manager West 

Pricing is a sensitive subject in the contracting world. While most contractors are wary of overcharging, homeowners are even more wary of being overcharged. Here’s four signs your plumbing service business should make the switch to flat rate pricing:

 

 

1. Hovering Customers

Charging an hourly rate makes customers believe that every minute counts. They’re going to be nervous that you could be wasting time and over charging. By giving a customer a flat rate price up front, before you start working, you’re able to put their mind at ease and trust you to be efficient

2. Dwindling Profits

It can be difficult to charge a profitable price when you’re required to quote an hourly rate. Also, unapplied time is difficult to bill. Using flat rate pricing allows you to quote a price for the entire job – a price you already decided on and one the customer agrees to.

 

3. Billing Errors

The more math that an employee is required to do, the more likely they are to make a mistake. Messy handwriting can also lead to disputes on price. Flat rate pricing eliminates math errors, because your employees aren’t calculating prices by hand, and office staff doesn’t need to decipher handwriting when using a paperless billing system.

If you’re curious about flat rate pricing and you’d like to test drive it for free, you can get the Coolfront Mobile free trial, courtesy of Grow Plumbing.

Have questions? Tweet @coolfrontstasia

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Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.

 

online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.

 

Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.

 

Availability

One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.

 

Relevance

Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!

 

Questions? Looking To Get Started?
Call 310-909-8835 

 

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How Facebook’s Recent Updates Affect Your Plumbing Marketing

October 27th, 2018

facebook's recent updatesFacebook has been in the news headlines a lot this year. Being under such scrutiny has forced Facebook to make some changes to their algorithm. Just like the Google updates of recent years, Facebook’s updates have forced marketers to adjust their marketing strategy. In fact, failure to adapt one’s strategy could result in ads with less placement, or being removed entirely, and content not being viewed by audience. Plumbing companies looking to extend their reach on Facebook and achieve a good ROI need to pay attention to Facebook’s recent updates and how they can affect their plumbing marketing.

 

Misleading Ads

One of Facebook’s recent updates is designed to restrict or remove ads that are misleading. These are ads that lure users in with a sensational headline, then fail to deliver the correct response on the landing page. When it comes to running ads on Facebook make sure the end location matches the call to action. Failure to do so is misleading, and in all honesty won’t deliver the conversions you are after. When running ads on Facebook, make sure your objective is clear, so as not to mislead users.

 

Clickbait Ads

Another one of Facebook’s recent updates is to help prevent marketers from luring customers in with clickbait ads. These are ads that require users to click through in order to receive the rest of the information. Phrases like “You won’t believefacebooks recent updates what happens next” are considered clickbait. And in 2018, Facebook frowns on ads that aren’t transparent. Avoid using clickbait tactics to generate traffic. These are offer low conversions anyways, which isn’t good for your ROI.

 

Instant Experiences

Instant experiences has replaced canvas ads, and with this change a whole new set of capabilities has been released. Some of the new features that plumbers can take advantage of include:

  • Instant Forms, which allows users to fill out a quick form to learn more about your business.
  • Instant Customer Acquisitions, which helps prioritize specific reactions clean call to actions and showcasing other options.
  • Instant Storytelling, which features images and videos that share your brand’s story.

 

Emphasis on Video

facebook's recent updatesFacebook is attempting to compete with YouTube and Snapchat. Over the course of this year, we saw the release of live video. Due to the competitive nature of this release, Facebook is favoring live videos over other types of content. Which means, you have a better shot of not getting lost in someone’s feed by using live video. In addition, videos that are uploaded directly into Facebook receive and automatic reach bump, than videos that are shared from YouTube.

 

Story Ads

Since Facebook is placing such a high emphasis on video content, story ads are a work in progress, but will be coming very soon. Story ads have shown to be quite successful on other platforms like Instagram. To help streamline the process, users will be able to utilize existing video ads as story ads. The release date of story ads is uncertain. Be sure to stay tuned for more updates.

 

Facebook offers plumbing companies a lot of opportunity when it comes to expanding their business. It is important to be knowledgeable about the platform in order to get the biggest band for your buck. For more plumbing marketing tips contact Grow Plumbing today!

 

Internet Marketing

Click the button above to learn more about our internet marketing programs. 

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Small Business Tips – How to Stay Competitive with Your Plumbing Marketing

September 26th, 2018

As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!

 

1- Leverage Your Online Reputation

small business

Image Credit: JW Max Solutions, https://bit.ly/2QYlDAu

Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.

 

If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.  

 

2- Showcase Achievements

Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.small business

 

3- Make it Easy to Contact You

One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.

 

4- Mobile Marketing

small businessThese days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.

 

5- Re-targeting Ads

Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.

 

For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!

Internet Marketing

Click the button above to learn more about our internet marketing programs. 

Questions? Looking To Get Started?
Call 310-909-8835 

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Ongoing Lead Generation – How to Generate Ongoing Leads for Your Plumbing Company

August 30th, 2018

 

 

The ability to generate ongoing leads for your plumbing company is important to sustain growth. So how do you get ongoing lead generation? There are many tools and practices plumbing companies can adopt to help them generate ongoing leads. Here are some tips to help with ongoing lead generation.

 

#1 Customer Referral Program

One of the most effective ways to generate ongoing leads is to ask existing customers for referrals. In fact the most quality leads will probably come from loyal customers. This is because people only refer their friends and family to companies they know and trust. Existing customers who value the service they receive are more likely to refer business. At the same time, new customers are more often to go off of a referral from someone they trust. It’s really a win win situation. Referral programs are quite effective at ongoing lead generation. A referral program provides incentives customers to refer new business by offering them some kind of reward. It could be points, a discount, a complementary service, or even a gift.

 

#2 Network

Networking is a very effective way to generate ongoing leads. Networking with other professionals is a smart way to find new customers because there is a level of trust that has been established. Trust is key in generating referrals, and just like customer referral, referrals from networking partners also carry a lot of personal trust. There are many networking groups for businesses around, as well as online networking groups. LinkedIn if very effective at generating a good group of networking affiliates.

 

#3 Community

ongoing lead generationGetting involved in the local community is also good for ongoing lead generation. By establishing a strong sense of community, a plumbing company can generate good PR about the culture of their business. Charitable events are always a good choice, fundraisers that support local public services like the police department or fire department are great, and so are school fundraisers.

 

#4 Social Media

Social media is a great place for ongoing lead generation. Social media offers a broad reach of potential customers. The opportunities are endless on social media. Customers can be reached with targeted ads as well as an ongoing content distribution. Social media offers the perfect platform to seek out and engage customers. Plumbing companies are encouraged to establish a presence on Facebook, Twitter, and Instagram to start. There are the most widely used social media sites with the most reach.

 

#5 Content

By creating an ongoing flow of unique and engaging content, plumbing companies can draw traffic to their website and increase brand awareness, which if done correctly ongoing lead generationshould generate ongoing leads. Content strategies should be diversified with blogs, pictures, stories, and videos. Content also helps improve the online reputation of a company by establishing them as an authority in their field.

 

Ongoing lead generation takes time and consistency. Many plumbing companies choose to outsource their ongoing lead generation so that they can focus on other aspects of their business. Grow Plumbing specializes in plumbing marketing. We have helped many plumbing companies with their ongoing lead generation and can help you too! To learn more about ongoing lead generation and other plumbing marketing topics contact Grow Plumbing today!

 

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Grow Plumbing Can Help You Grow Your Team!

July 30th, 2018

For the the last decade Grow Plumbing has been helping plumbers grow their plumbing business with strategic digital media marketing campaigns. Naturally, as business expanded, the need to hire additional team members to meet the demand of business became crucial. But as any business owner will tell you, finding good quality candidates can be challenging. At Grow Plumbing we not only want to help plumbers grow their plumbing business with digital marketing, but also grow their team! Because growing your business and growing your team go hand in hand.

We Will List Your Job for Free!

grow plumbing job recruitment The first step in Grow Plumbings recruiting services include listing your job for free! The next step is a more comprehensive look at the needs of your business. We hope to match your business with qualified candidates that are knowledgeable, experienced, show good characters, and would overall be a good fit for the culture of your business. Remember when you are hiring new employees, they are a direct representation of you and your business. Which is why it is so important to be selective, after all you are putting your valuable customers in their hands. And as you probably know, good loyal customers are priceless!

Finding the Right Candidates for Your Business

With Grow Plumbings recruiting services, we will help you create a career center on your website! This includes relevant content pertaining to your job listings that is optimized with relevant keywords for search engines and a strong call to action! In addition we will also form a comprehensive social media strategy to promote your job listings on all of your social media platforms utilizing both inbound and outbound digital marketing strategies.

Don’t Have Time to Post our Job on Recruiting Websites?

Don’t worry, we will do this for you! We will submit your listing to Zip Recruiters, Indeed, Monster, and Craigslist! This saves you time and allows you to focus on other grow plumbing recruitingaspects of running your business!

Find the right candidate for the job has never been easier! Grow Plumbing takes the leg work out of it, so you can get back to business! To learn more about Grow Plumbings recruiting services, contact us today!

 

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Customer Review Are Insanely Important Webinar Replay

July 13th, 2018

The Replay & Resource Kit Is Live!

Below is the recording, presentation slides, blueprint worksheet, and case study from our recent “Customer Reviews Are Insanely Important”.

Interested or Need Help? 

Call 310-909-8835 or Click here to schedule a phone call or chat! 

 

Watch Webinar – Customer Reviews Are Insanely Important

 

Download Presentation Slides 

 

21 Ways To Cultivate Customer Reviews Blog Post Mentioned On Slide 9

Download Marketing Blueprint Worksheet

*Download Instructions*
1. Open Link - Click Here
2. Goto ‘File’ on the main menu (top left)
3. Click ‘Download As’
4. Select ‘Microsoft Excel .xlxs’ 

Case Study – Courtesy Plumbing

One year ago, Courtesy Plumbing came to Grow Plumbing hoping digital marketing could provide a more sustainable and cost efficient lead generation strategy. We deployed the above blueprint and based upon the increase in phone calls, revenue is up a huge amount year over year. View Case Study
 
 

7 Ways Flat Rate Pricing From Coolfront Can Save Your Bottom Line

July 12th, 2018

Here are 7 ways flat rate pricing can improve your bottom line. 

Coolfront Flat Rate Pricing - Customers Prefer ItCustomers prefer it

Every customer fears being cheated by a shady customer. Flat rate pricing removes this from the equation. It takes the stress out of the service call and sets the customer at ease. Customers get the price instantly and can make an informed decision about moving forward. The customer won’t worry about how long the service call is taking because time isn’t a factor. When the job is done, the customer will feel like he was treated fairly and with respect.  

Coolfront Flat Rate Pricing - Standardized Repair PricingStandardized repair pricing

The same repair should always product the same results. Flat rate pricing assures that from master plumber to journeyman plumber and from customer to customer the same fee is charged for the same repair. That produces the same profit results. Unlike time and materials pricing, there is no undercharging for Fred Fast and no overcharging for Sam Slow. Customers will focus on the overall value instead of how much time the plumber spends on the repair. Everybody is happier. 

Coolfront Flat Rate Pricing - More Service RevenueMore service revenue

With a flat-rate system, the goal is to charge a fair price. But a fair price isn’t necessarily a low price. Hey—you work hard. Your company needs to make a profit. The flat rate system allows you to charge a fair price and take the emphasis off the hourly rate.

Cash is FlowingCoolfront Flat Rate - Cash Is Flowing

Customers are more likely to pay right away when they have already agreed on the total price up front. At the end of a service call, the value of the service is still top of mind for the customer. Which makes him or her more likely to pay–immediately. Waiting to get paid hurts your bottom line. With a flat rate system, cash flow is significantly improved. 

Coolfront Flat Rate Pricing - Sell More EquipmentSell more equipment

When your plumbing business becomes more streamlined through flat rate pricing, there’s efficiencies to be had. One of these efficiencies is the sale of more equipment. When a plumber presents a quote it allows the customer to decide whether to repair or replace an item. Many times they decide to replace which leads to more overall equipment sales.

More professional staffCoolfront Flat Rate Pricing - More Professional Staff

Inflated hourly charges have plagued the plumbing industry for years and customers are tired of it. When a flat rate quote is delivered, the plumbing contractor looks like he’s on the ball, organized and professional. A respected contractor leads to happy customers. 

Coolfront Flat Pricing - Customer LoyaltyCustomer loyalty

In a recent study of 10,000 homeowners, 91% preferred flat rate pricing. That’s pretty much everyone. If a customer is happy with the price and the service, guess what? hey are coming back for more. Customer loyalty is huge. Repeat customers mean you stay busier without advertising. You spend less money to attract new customers which leaves more money in your pocket. 

 

Watch Coolfront’s Flat Rate video to learn even more about how flat rate works.

 


 

 

There’s a Coolfront moving in

If your plumbing business revenue needs a kick in the pants, there’s help on the horizon. Coolfront is the leading flat-rate pricing app in the market. Over 2,000 contractors are already using Coolfront, the mobile app that’s taking the industry by storm!

Coolfront is the latest innovation in the plumbing, electrical and HVAC scene. It’s a cloud-based flat rate pricing app designed for the busy contractor in the field. What can it do? Everything but perform the actual work. The best thing about it? It’s zero-cost to you.

Check out Coolfront.com to learn more and request a demo.

 

 

 

Are are new to flat rate pricing?
Watch the below overview video!  

 

Below is an ebook/story from Jim D’Amico, President & CEO, of CoolFront which is enlightening and inspiring. It gets into the history and the creation of CoolFront. Click the download button below (no email registration required) and enjoy the reading. 

 

How to Cultivate and Protect Your Online Reputation

June 12th, 2018

 

Just about everyone is online these days, which means as a business you must be conscious of your online presence and your online reputation. Since modern day word of mouth marketing has taken on the persona of local directory sites like Yelp and Google, your online reputation is becoming increasingly important. So, how do you cultivate and protect your online reputation? Today we will discus how you can build a great online reputation, and how you can manage it.  Click here to join us on the next webinar – Online Reviews, Magic Secrets Revealed!

 

Cultivating Your Online Reputation

online reputationCultivating your online reputation is a simple thing to do. Start with creating a strong brand. Brand recognition is one of the most important parts of creating a good online reputation. It is how people will associate with your brand. Create a website that reflects your culture and your branding. Keep logos, banners, themes, and images universal across all platforms.

 

Once you have your branding in place, you will want to take some time claiming and creating profiles on social media and local directory sites. Optimize these profiles with the latest news about your business. Make sure all of the information is accurate and correct. Update contact information and include a link to your website. You can also ad images and logos to help strengthen your brand. Social media sites are a great way to reach your target audience and engage with them. Local directory sites, like Yelp and Google are a great way to increase your online visibility. Both social media and local directories will help you gain insight into how your customers associate with your brand.

 

Once you have your social media profiles create, it is important to cultivate an ongoing content strategy. A good content strategy will help you cultivate a good online reputation, because it gives your credibility. You content strategy allows you to demonstrate your knowledge and establish yourself as an expert in your field. A good content strategy will incorporate a diverse assortment of content from: simple status updates, a blog, images, videos, infographics, memes, and short video clips. The more diverse your content strategy, the better visibility you will have, which gives you a chance to create a better online reputation.

 

Manage Your Online Reputation

Once you have established your online reputation, it is important to continually manage it, in order to protect it. While you can’t stop someone from leaving a bad review, you can be proactive when these things happen. Monitor your localonline reputation directory and social media profiles. Stay on top of your reviews. Know what people are saying and respond. Respond to the good and thank then for their kind words. Respond to the bad and try to find a resolution.

 

When dealing with negative comments and reviews, timing is everything. You don’t want to respond in the heat of the moment. Take some time to decompress and reflect on the situation. Never respond in anger and try to avoid getting defensive. Try to see things from the customers point of view. Remember, while there may be a negative situation you are dealing with, half of the battle is how you respond. You have the ability to change the situation from a negative to a positive just by how you respond. So, make your response count. Be thoughtful, compassionate, and most importantly; be nice.

 

Ongoing Maintenance

Part of cultivating a good online reputation is ongoing maintenance. Audit your profiles and website at regular intervals to make sure all of the information is still relevant and true. Delete content that isn’t relevant anymore.

You also want to make sure that you are updating and posting regularly. This involves updating your profiles with relevant content on a regular basis. Make sure that the content you post is relevant, accurate, useful, and unique. Always fact check before you post and avoid posting about topics that are controversial. As a brand, it is important to remain transparent so that you can appeal to a broader audience. You don’t want to alienate a potential audience because you posted something offensive. Save politics, personal beliefs, and religion for your personal profiles. Keep your business profiles professional and relevant to your business.

 

For more information on how to cultivate and protect your online reputation contact Grow Plumbing today!

Also, click here to join our online review next webinar! 

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