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Social Media Trends That Are All The Rage In 2019

January 26th, 2019

With each new year it is important to stay on top of the latest social media trends. This year doesn’t bring us a whole lot in terms of technology, however, there is still a strong focus on leveraging the latest, for example smart speakers. While there hasn’t been a whole lot change in smart speakers over the course of a year, their use is growing so implementing aspects into plumbing marketing that coincide with smart speakers is well, smart. Let’s take a look at the social media trends that are going to dominate 2019.

 

social media trends

Image Credit: MarTech, https://bit.ly/2F7cR1b

 

1- Personal Information & Security

Social media platforms have taken a lot of flak the last couple of years over personal information and security. It seems like there is a new data breach every week, and so many consumers have lost faith in a lot of the applications they use online. Cyber security is one of the fastest growing industries, and with good reason. For businesses looking to grow their business with digital marketing, it is necessary to take the extra steps in protecting customers information online. For starters make sure your website is secure, this way visitors to your website from social media or any other traffic source will feel protected.

 

It is also important to build trust with your audience. There is a lot of bad information on social media, aka fake news. Part of this could be from marketers bombarding users non stop ads or failing to properly divulge a sponsored ad. This has created an atmosphere of distrust on social platforms like Facebook. This year, it is important to be authentic, genuine, and relatable for users. Work on building meaningful connections with your audience.

 

2- Long Form Content

Content has been front and center for the last several years. While some things change a little bit, the basis remains the same. Content is king and it’s here to stay. So who are you writing your content for? There are several reasons why having a good content strategy is crucial:

 

A) It gives your credibility with your audience & establishes you as an authority in your industry.

B) It helps with search ranking.

 

The later is a little more tricky because search engine algorithms update on a regular basis. What worked before, might not work now. Search engines are constantly trying to innovate new ways to improve the search experience. So what now? In 2019 long form content is definitely going to be viewed more favorably with search engines. Case in point, a high quality articles with 1,000 words is going to rank better than an article of 500 words. This doesn’t necessarily mean that the 500 word article wont get ranked, it just isn’t as favorable. For 2019 focus on the long game when it comes to your content strategy.

 

3-  Video, Video, Video

Video literally killed the radio star, err or the other forms on content on social media. Video is the most effective and most popular form of content on social media. Incorporating some form of video content into your social media strategy will help you reach a new audience, strengthen your brand, and build engagement.  A mix of live streaming, video stories, and video clips can help drive more traffic. Focus on videos that are creative, engaging, and relevant. As opposed to your blog, keep videos shorter in length, unless you are live streaming. Incorporate your face into the video. This allows for a personal touch and allows viewers to get to see the face behind the brand, which helps build trust and credibility.

 social media trends

4- Know Your Platforms

Social media is a great way to connect with your customers. However, it is important to know your platform and the users it attracts. Not all social media sites are created equal. For example Facebook combines a variety of content mediums, video, pictures, stories, and simple status updates. The average age user of Facebook is 35 to 65 in the US. Instagram is purely visual, relying on pictures, videos, and stories. The average ages of an Instagram user is 25 to 34 in the US. With this information in mind, you may have to tweak your content for each platform in order to appeal to its users. In addition, it it a good idea to delegate your time and resources to platforms that are more likely to deliver results. If more of your customer base is on Facebook, spend more time there. This helps insure that you get the best ROI.

 social media trends

5- Quality over Quantity

When we researched social media trends, one thing reigns supreme and that is quality over quantity. Social media users are interested in quality content, they do not want to be bombarded with endless ads and updates. You don’t want to get lost in the shuffle, so try to come up with creative ways of expressing yourself. Use clever hashtags that are relevant to your business, incorporate an image or video with every update, and acknowledge users who engage with your brand.

 

We are certain that 2019 is going to be a good year for all of us! Looking for ways to grow your plumbing business online? Grow Plumbing is here to help! We specialize in plumbing marketing and can work with you to develop a digital marketing strategy that works for your business. To learn more about social media trends in 2019 or to schedule a free consultation contact Grow Plumbing today.

 

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Fast (but easy!) Changes to Make in Your Plumbing Business for 2019

January 22nd, 2019

Anastasia Harold, Coolfront Affiliate Manager WestAnastasia Harold – Coolfront Affiliate Manager West

About Coolfront Technologies:   A cool front is a mass of cool air replacing warmer air, which often brings better visibility, less precipitation, clearer skies, and fluffy clouds. In other words, pleasant weather. So we guess you could say, Coolfront is here to provide you with relief from the heat of running your service business.

Coolfront is the leading app for HVAC, plumbing, & Electrical contractors! 

 

Congratulations! If you’re reading this, you survived another year. Even if you dislike New Year’s resolutions, there’s still some fast (but VERY easy) changes you can make in your business.

  • Get a little more organized – You can use mobile technology to clean up your business processes and organize your office. I recommend utilizing Google Calendar and AI assistants such as Siri and Alexa. While it may feel weird to “talk” to a computer, it can go a long way to helping you remember tasks and clearing your mind for more important things.

  • Ditch as much paper as you can – Getting rid of paper invoices and receipts can save you time and money. Nowadays, it’s even easy to make the switch. There’s plenty of mobile apps to help you, such as Genius Scan, Quickbooks Online and my favorite, Coolfront Mobile!

  • Raise your prices – If you haven’t raised your prices in the last 12 months, you need to do it now. A drastic change isn’t necessary, either. Even a modest increase of $1 per hour will generate an extra $1,000 per service truck per year. If changing your prices is a huge chore, switch to flat rate pricing for service work, so you can adjust your pricing instantly.

Okay, you have to admit that was REALLY easy, wasn’t it? What changes are you making for 2019? Tweet me @coolfrontstasia

If these changes aren’t as easy as you thought, it might be time to make a different change and move your business to Coolfront Mobile for flat rate pricing and paperless invoicing. Get your free trial courtesy of Grow Plumbing

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2018 Year in Review and What’s Ahead for Digital Marketing in 2019

December 28th, 2018

digital marketingWith 2018 coming to a close, and 2019 looming in the future, now is as good a time as any for a little annual review. The end of the year is the perfect time to reflect on your successes, achievements, and even failures with your digital marketing strategy. This provides valuable insights, as you start to shape your strategy for next year.

 

Measuring Your Success

In any endeavor it is important to measure your success. Especially when it comes to your digital marketing strategy. One way to measure your success is by consulting your analytics report. Analytics reports provide a wealth of information from keywords, traffic sources, bounce rates, click throughs, and conversions. Some things to ask yourself?

 

  • Which sites provided the most referrals?
  • Which keywords performed the best?
  • What content was the most popular?
  • What was the average time spent on your website?
  • Did people follow through with your call to action?

 

These are all important questions to ask because they will help you decide which areas you should allocate more time and money to in the next year. The idea is to take what works well, and duplicate it.

 

Achievements

When it comes to your digital marketing strategy, it is important to have goals in mind. Short term and long term. Your short term goals would be goals you can achieve on a digital marketing monthly, quarterly, or annual basis. Long term goals would be goals that are in 2-5 years. If done correctly, your short term goals will lead to your long term goals. What goals did you set for yourself at the beginning of the year? Where you able to achieve your goals? Part of reflecting on your year, is recognizing your achievements. Where your goals too easy? Where your goals to unrealistic? It is important to set attainable and realistic goals. End of year analysis of where you are in terms of your goals can help you adjust your goals moving forward. Remember, nothing is set in stone. Make sure you leave room to adapt and change your goals as needed.

 

Overcoming Failures

When it comes to digital marketing, it’s not a one size fits all situation. What works for one business, might not work well for the next. While it is important to experiment and see what works, it is also important to note what works and what doesn’t work. One of the biggest blessings is what we can learn from our failures. Recognizing and learning from your failures allows you to adapt, overcome, and improvise with your digital marketing strategy next year.

 

What’s Ahead

This year we saw a climb in voice search, next year there will probably be even more of an emphasis on voice search. Which means, optimizing your content with keywords and phrases that are in line with how people are searching using voice search. Interactive content, filters, and short video clips like you see with stories will also gain more traction moving into the new year. In addition, online security will continue to be a top priority as well. Fore more information on what’s ahead in digital marketing for 2019 stay tuned! At Grow Plumbing, we hope you had a great year, and we wish you a spectacular 2019.

 

Questions? Looking To Get Started?
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3 Signs Your Plumbing Business Should Switch to Flat Rate Pricing

December 19th, 2018

Anastasia Harold, Coolfront Affiliate Manager WestGuest Blog Post From – Anastasia Harold, Coolfront Affiliate Manager West 

Pricing is a sensitive subject in the contracting world. While most contractors are wary of overcharging, homeowners are even more wary of being overcharged. Here’s four signs your plumbing service business should make the switch to flat rate pricing:

 

 

1. Hovering Customers

Charging an hourly rate makes customers believe that every minute counts. They’re going to be nervous that you could be wasting time and over charging. By giving a customer a flat rate price up front, before you start working, you’re able to put their mind at ease and trust you to be efficient

2. Dwindling Profits

It can be difficult to charge a profitable price when you’re required to quote an hourly rate. Also, unapplied time is difficult to bill. Using flat rate pricing allows you to quote a price for the entire job – a price you already decided on and one the customer agrees to.

 

3. Billing Errors

The more math that an employee is required to do, the more likely they are to make a mistake. Messy handwriting can also lead to disputes on price. Flat rate pricing eliminates math errors, because your employees aren’t calculating prices by hand, and office staff doesn’t need to decipher handwriting when using a paperless billing system.

If you’re curious about flat rate pricing and you’d like to test drive it for free, you can get the Coolfront Mobile free trial, courtesy of Grow Plumbing.

Have questions? Tweet @coolfrontstasia

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Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.

 

online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.

 

Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.

 

Availability

One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.

 

Relevance

Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!

 

Questions? Looking To Get Started?
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How Facebook’s Recent Updates Affect Your Plumbing Marketing

October 27th, 2018

facebook's recent updatesFacebook has been in the news headlines a lot this year. Being under such scrutiny has forced Facebook to make some changes to their algorithm. Just like the Google updates of recent years, Facebook’s updates have forced marketers to adjust their marketing strategy. In fact, failure to adapt one’s strategy could result in ads with less placement, or being removed entirely, and content not being viewed by audience. Plumbing companies looking to extend their reach on Facebook and achieve a good ROI need to pay attention to Facebook’s recent updates and how they can affect their plumbing marketing.

 

Misleading Ads

One of Facebook’s recent updates is designed to restrict or remove ads that are misleading. These are ads that lure users in with a sensational headline, then fail to deliver the correct response on the landing page. When it comes to running ads on Facebook make sure the end location matches the call to action. Failure to do so is misleading, and in all honesty won’t deliver the conversions you are after. When running ads on Facebook, make sure your objective is clear, so as not to mislead users.

 

Clickbait Ads

Another one of Facebook’s recent updates is to help prevent marketers from luring customers in with clickbait ads. These are ads that require users to click through in order to receive the rest of the information. Phrases like “You won’t believefacebooks recent updates what happens next” are considered clickbait. And in 2018, Facebook frowns on ads that aren’t transparent. Avoid using clickbait tactics to generate traffic. These are offer low conversions anyways, which isn’t good for your ROI.

 

Instant Experiences

Instant experiences has replaced canvas ads, and with this change a whole new set of capabilities has been released. Some of the new features that plumbers can take advantage of include:

  • Instant Forms, which allows users to fill out a quick form to learn more about your business.
  • Instant Customer Acquisitions, which helps prioritize specific reactions clean call to actions and showcasing other options.
  • Instant Storytelling, which features images and videos that share your brand’s story.

 

Emphasis on Video

facebook's recent updatesFacebook is attempting to compete with YouTube and Snapchat. Over the course of this year, we saw the release of live video. Due to the competitive nature of this release, Facebook is favoring live videos over other types of content. Which means, you have a better shot of not getting lost in someone’s feed by using live video. In addition, videos that are uploaded directly into Facebook receive and automatic reach bump, than videos that are shared from YouTube.

 

Story Ads

Since Facebook is placing such a high emphasis on video content, story ads are a work in progress, but will be coming very soon. Story ads have shown to be quite successful on other platforms like Instagram. To help streamline the process, users will be able to utilize existing video ads as story ads. The release date of story ads is uncertain. Be sure to stay tuned for more updates.

 

Facebook offers plumbing companies a lot of opportunity when it comes to expanding their business. It is important to be knowledgeable about the platform in order to get the biggest band for your buck. For more plumbing marketing tips contact Grow Plumbing today!

 

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Small Business Tips – How to Stay Competitive with Your Plumbing Marketing

September 26th, 2018

As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!

 

1- Leverage Your Online Reputation

small business

Image Credit: JW Max Solutions, https://bit.ly/2QYlDAu

Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.

 

If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.  

 

2- Showcase Achievements

Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.small business

 

3- Make it Easy to Contact You

One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.

 

4- Mobile Marketing

small businessThese days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.

 

5- Re-targeting Ads

Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.

 

For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!

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Ongoing Lead Generation – How to Generate Ongoing Leads for Your Plumbing Company

August 30th, 2018

 

 

The ability to generate ongoing leads for your plumbing company is important to sustain growth. So how do you get ongoing lead generation? There are many tools and practices plumbing companies can adopt to help them generate ongoing leads. Here are some tips to help with ongoing lead generation.

 

#1 Customer Referral Program

One of the most effective ways to generate ongoing leads is to ask existing customers for referrals. In fact the most quality leads will probably come from loyal customers. This is because people only refer their friends and family to companies they know and trust. Existing customers who value the service they receive are more likely to refer business. At the same time, new customers are more often to go off of a referral from someone they trust. It’s really a win win situation. Referral programs are quite effective at ongoing lead generation. A referral program provides incentives customers to refer new business by offering them some kind of reward. It could be points, a discount, a complementary service, or even a gift.

 

#2 Network

Networking is a very effective way to generate ongoing leads. Networking with other professionals is a smart way to find new customers because there is a level of trust that has been established. Trust is key in generating referrals, and just like customer referral, referrals from networking partners also carry a lot of personal trust. There are many networking groups for businesses around, as well as online networking groups. LinkedIn if very effective at generating a good group of networking affiliates.

 

#3 Community

ongoing lead generationGetting involved in the local community is also good for ongoing lead generation. By establishing a strong sense of community, a plumbing company can generate good PR about the culture of their business. Charitable events are always a good choice, fundraisers that support local public services like the police department or fire department are great, and so are school fundraisers.

 

#4 Social Media

Social media is a great place for ongoing lead generation. Social media offers a broad reach of potential customers. The opportunities are endless on social media. Customers can be reached with targeted ads as well as an ongoing content distribution. Social media offers the perfect platform to seek out and engage customers. Plumbing companies are encouraged to establish a presence on Facebook, Twitter, and Instagram to start. There are the most widely used social media sites with the most reach.

 

#5 Content

By creating an ongoing flow of unique and engaging content, plumbing companies can draw traffic to their website and increase brand awareness, which if done correctly ongoing lead generationshould generate ongoing leads. Content strategies should be diversified with blogs, pictures, stories, and videos. Content also helps improve the online reputation of a company by establishing them as an authority in their field.

 

Ongoing lead generation takes time and consistency. Many plumbing companies choose to outsource their ongoing lead generation so that they can focus on other aspects of their business. Grow Plumbing specializes in plumbing marketing. We have helped many plumbing companies with their ongoing lead generation and can help you too! To learn more about ongoing lead generation and other plumbing marketing topics contact Grow Plumbing today!

 

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Grow Plumbing Can Help You Grow Your Team!

July 30th, 2018

For the the last decade Grow Plumbing has been helping plumbers grow their plumbing business with strategic digital media marketing campaigns. Naturally, as business expanded, the need to hire additional team members to meet the demand of business became crucial. But as any business owner will tell you, finding good quality candidates can be challenging. At Grow Plumbing we not only want to help plumbers grow their plumbing business with digital marketing, but also grow their team! Because growing your business and growing your team go hand in hand.

We Will List Your Job for Free!

grow plumbing job recruitment The first step in Grow Plumbings recruiting services include listing your job for free! The next step is a more comprehensive look at the needs of your business. We hope to match your business with qualified candidates that are knowledgeable, experienced, show good characters, and would overall be a good fit for the culture of your business. Remember when you are hiring new employees, they are a direct representation of you and your business. Which is why it is so important to be selective, after all you are putting your valuable customers in their hands. And as you probably know, good loyal customers are priceless!

Finding the Right Candidates for Your Business

With Grow Plumbings recruiting services, we will help you create a career center on your website! This includes relevant content pertaining to your job listings that is optimized with relevant keywords for search engines and a strong call to action! In addition we will also form a comprehensive social media strategy to promote your job listings on all of your social media platforms utilizing both inbound and outbound digital marketing strategies.

Don’t Have Time to Post our Job on Recruiting Websites?

Don’t worry, we will do this for you! We will submit your listing to Zip Recruiters, Indeed, Monster, and Craigslist! This saves you time and allows you to focus on other grow plumbing recruitingaspects of running your business!

Find the right candidate for the job has never been easier! Grow Plumbing takes the leg work out of it, so you can get back to business! To learn more about Grow Plumbings recruiting services, contact us today!

 

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Customer Review Are Insanely Important Webinar Replay

July 13th, 2018

The Replay & Resource Kit Is Live!

Below is the recording, presentation slides, blueprint worksheet, and case study from our recent “Customer Reviews Are Insanely Important”.

Interested or Need Help? 

Call 310-909-8835 or Click here to schedule a phone call or chat! 

 

Watch Webinar – Customer Reviews Are Insanely Important

 

Download Presentation Slides 

 

21 Ways To Cultivate Customer Reviews Blog Post Mentioned On Slide 9

Download Marketing Blueprint Worksheet

*Download Instructions*
1. Open Link - Click Here
2. Goto ‘File’ on the main menu (top left)
3. Click ‘Download As’
4. Select ‘Microsoft Excel .xlxs’ 

Case Study – Courtesy Plumbing

One year ago, Courtesy Plumbing came to Grow Plumbing hoping digital marketing could provide a more sustainable and cost efficient lead generation strategy. We deployed the above blueprint and based upon the increase in phone calls, revenue is up a huge amount year over year. View Case Study