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NEW Facebook Services: Ultimate Guide To Marketing Your Plumbing HVAC Business On The New NEW Facebook Services

December 17th, 2015

NEW Facebook Services

Coming Soon! 

According to a breaking story from @TechCrunch – Facebook is taking on Angie’s List and Yelp for helping people find the top local plumbing and HVAC companies.  Facebook is not the only company that has made recent announcement about getting into Yelp and Angie’s List business. Google and Amazon have announced their Facebook Services equivalent offering. 

What Is Facebook Services 

Facebook Services is a product offering for consumers. The product is for consumers and it helps people find the top rated, most trusted, highest reviewed, most liked hyper-local businesses. They have been testing the product for awhile and soon rolling out to towns and cities in the USA.

Facebook Services for Plumbing Companies

How Do I Get My Plumbing HVAC Business Listed

Stay tuned, we are launching “The Ultimate Guide To Facebook Services Marketing For plumbing and HVAC Companies” to help you understand and take full advantage of Facebook Services new lead generation platform. 

In this guide, you will learn the following:

1. How to get  your business listed in Facebook Services?

2. How to get your business listed above your competition?

3. How to optimize your Facebook Services profile to make sure you are capturing the lead?

4. How to track and measure the success of your time and effort with Facebook Service?

Comment below with your questions or concerns with Facebook Services. 

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Facebook Marketing For Plumbing HVAC Companies
Plumbing and HVAC Marketing Ideas
4 Marketing Tips To Grow Your Online Lead Business 

 

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ServiceTitan Get A Free Demo Of Service Titan Software

September 28th, 2015

Check it out, ServiceTitan is dispatch software on steriods, it turns your plumbing or HVAC business into the ultimate service selling machine. 

Watch and learn, then schedule a free demo. 

 

Related Article
Plumbing Software Company ServiceTitan Raises $18 Million Dollars

Introducing Breezeworks Software

August 31st, 2015

Spend Less time pushing paper and more time growing your service with Breezeworks!

Long gone are the days of tracking customers on handwritten index cards and spiral-bound notebooks tucked away in a box somewhere. With today’s technology that can conveniently run on a smartphone, managing information and interactions is easier than ever, with myriad benefits for your company. And given the low cost of some of the business management software available now, you don’t have to be a large conglomerate with an IT team to go digital. More and more small businesses, including plumbers and HVAC experts, are discovering the advantages of doing so. (A 2013 Forbes article noted that 61 percent of small and medium businesses are relying on cloud-based solutions.)

Breezeworks SoftwareSorting through all the options out there can be a challenge, though. Here are some things to consider when choosing the right software to successfully maintain—and grow—your business.

  • Get up and running right away: If you’re running a small business—say, less than 20 employees—chances are, you don’t have a dedicated IT person. So turnkey software, one where you essentially pay them and then get started right away, tends to be a good option. Plus, you usually don’t need to be highly technical person to use them. For example, Breezeworks, a software platform that enables you to conduct business from practically anywhere, starts at $16/month. The features include: scheduling, real-time traffic alerts, work history tracking, instant estimating, invoicing, and even on-site payment acceptance. “Breezeworks has been great for my business. As a business owner it has saved me from a lot of stress, especially around scheduling. It’s so easy to use,” said Rocky Puga of Upper Valley Plumbing   
  • Manage your customer relationships (and revenue): For service industries like plumbing and HVAC, being able to manage your relationship with the customer directly is a big deal. Sure, you might need some help generating new leads—which is where a company like Grow Plumbing comes in handy—but pay attention to the setup for the various tools out there. For instance, Grow Plumbing doesn’t take a commission; there’s an up-front, flat-rate fee for leads, but once you establish the relationship with the customer, it’s all you. You essentially own that relationship and any repeat business it (hopefully) generates. To help with customer retention, choose software that keeps track of customers and allows you to communicate quickly and conveniently with them.
  • Increase your entire team’s efficiency: How many times have you found yourself lamenting that there just aren’t enough hours in the day? According to EnTech, mobile apps can save small and medium businesses 725 million hours each year. Software/mobile technology like Breezeworks can boost your efficiency by automating tasks such as customer communications, and integrating with other systems you already have in place (including QuickBooks). On the day-to-day level, you don’t necessarily have to be in the office to accomplish your administrative tasks. Send that invoice from your vehicle, as soon as you complete a project. Monitor your employees’ jobs, even while you’re on a much-needed vacation. Technology can help you manage not only your own work better, but your team, too, by enabling you to share customer data and job notes with each other.
  • Go paperless and boost your professional image: It’s been said that we’re moving closer and closer to a paperless world. And when it comes to record-keeping, this certainly seems to be the case. Imagine all the storage space you’ll save—not to mention printer ink and paper—if all of your estimates and invoices are handled electronically. Customers will no doubt appreciate the convenience of receiving the documents via email rather than having them clutter up their mailboxes and desktops. Employing business software that allows you to shift to a digital way of doing business will also let your customers know that you’re running a streamlined and modern operation. “Our software is all about increasing productivity and revenue, while reducing the administrative hassles,” says Breezeworks founder and CEO Matthew Cowan. “And using Breezeworks gives your customers the impression that you’re not only professional, but also on the cutting edge with technology.” Indeed, from the customer’s perspective, they get the best of both worlds: the same amenities they’ve come to expect from larger companies, along with the high level of service and attention that a small business like yours can provide. 
     

Get A Free Trial Today! 
Breezworks Free Trial

Competitive Analysis – Learn How To Snoop On Your Competition

August 22nd, 2015

The below video (1 hour) is pretty intense. The video show you how you can snoop on your competition. You can look at their keywords (paid and non-paid), pay per click ads, videos, PDF’s. inbound links, social media, website platforms, analytics tools, top landing pages, etc. 

Here are some of the competitive analysis tools mentioned in the video. 

Keyword Spy
Spy On Your Competitors And Profit From Their Success
http://www.keywordspy.com/

ISpionage
Get the Most Accurate and In-Depth Competitive Intelligence Tool for PPC Marketers
https://www.ispionage.com/

SimiarWeb
Get insights for any website!
http://www.similarweb.com/

SpyFu
Download Your Competitors’ Most Profitable Keywords
and Ads For Paid and Organic Search
http://www.spyfu.com/

What Runs Where or WhatRunsWhere
See which ads work.Online advertising is confusing. We show you what works, so your ads will succeed every time!
https://www.whatrunswhere.com/
site:whatrunswhere.com pdf

BuiltWith
Find out what websites are Built With
http://builtwith.com/

Crazy Egg
What’s making your visitors leave?
http://www.crazyegg.com/

Buzz Sumo 
Analyze what content performs best for any topic or competitor.
Find the key influencers to promote your content.
http://www.buzzsumo.com/

 

 Click Here

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Why so many plumber jokes? Guest Blog Post From Michael Farias

August 4th, 2015

Guest Blog Post From  -Michael Farias Plumbing Doctor – “Why so many plumber jokes?”

Recently I was at an upscale social event with a family member. This was an executive level gathering with a bunch of suits and ties—you know the type. As plumbers, we don’t blend too well in this mix. Small talk among people you meet for the first time always seems to come around to: “what kind of work do you do?” When it’s revealed you’re a plumber, someone tells a plumber joke or worse, a rip off story about a plumber. I’ve experienced this many times. I find it offensive and tasteless.

Why so many plumber jokes? Why do sitcoms portray us as idiots with a butt crack hanging out? Why are we targeted by investigative news agencies and exposed in undercover sting operations? I’ll tell you why. There is an image problem in our industry. This is going to rub some the wrong way because there are those have done a great deal to change the perception of the lowly service plumber. There are some who are proud of our profession—and rightly so. It is true; the plumber protects the health of the nation. We are valuable and very much needed, but rarely appreciated.

So, as an industry we need to work harder than most to clean up our image.

Yesterday I represented an association I belong to at my state capitol in Sacramento, talking with legislators about my industry. Low and behold, in one of the meetings the assemblyman told a plumber joke. In another one an assemblywoman told how she changed her own garbage disposal to avoid being ripped off by a plumber. I was an easy target.

I don’t know about you, but this industry has been very good to me and has provided me the opportunity to be a success. You have the same opportunity.

When I started Plumbing Doctor in my early forties, I believed I could bring to the consumer an experience unlike they had ever had before when engaging the services of a plumber.

You see, the idea I had was to provide an experience. I call it the Feel Good Plumbing Experience. I was not the best plumber and I didn’t have the best truck and tools. I lacked financial resources and was a one man band. But, I understood what people like and want.

I also had the distinct advantage of being in the plumbing service industry since I was 18 years old. I saw it all as a young plumber’s helper. I saw drinking in the truck, drug use, theft and lying. I saw people ripping people off, hitting on housewives, napping under houses while on the clock, charging people to go to the shop for parts and stopping by the donut shop and the barber shop, laughing all the way to the bank. This was not from one bad apple, but from several different plumbers I worked for in my early years. It seemed to be a pattern and a trend. I was being discipled.

I see the same thing today, many years later with the many plumbers I have known. I have experienced it with plumbers I have hired over the years and have had to terminate.

But, there is good news.

Not all are that way and it doesn’t have to continue. It is so easy for you to be very, very good, and stand out in the marketplace, because so many are so very, very bad.

You can stand out, simply by providing what it is the consumer wants. I can tell you what the consumer wants and I can tell you what they don’t want. What they don’t want is the stereotypical experience I depicted above.

What they want is a consistently rewarding experience they can repeat simply by calling you again the next time they need plumbing service.

The experience starts with your branding, marketing and advertising. Does it appeal to anybody but you? Then comes the first opportunity for human interaction, the phone call. Do you have a script or do you just wing it? Do you comfort the caller or rush through the call? Do you sound as if the call is interrupting you and an intrusion?

Set an appointed time to arrive and honor your word, show up on time. Be clean, groomed and friendly upon the initial greeting. Price the repair in a manner that leaves no option for an unpleasant surprise at the time the bill is presented. Then do what you do best, fix the problem. Do it expertly, so they don’t have to call you back as you’re driving away. And always leave the work area cleaner than how you found it.

This prescription for success is guaranteed to work. It will provide an experience your client will want to have again. And it will go a long way in changing the perception of the plumber in your marketplace.

No one person or brand has been able to change the image of the service plumber in this country and I doubt anyone will be able to so in the future. But you can certainly change the image of the plumber in your local marketplace and sphere of influence. The smaller your market, the easier it is to make a difference. Together we can change the industry, one plumber at a time, one service call at a time. Keep up the good work.

You can find more information on Michael Farias, Plumbing Doctor 

Michael Farias is the founder of Plumbing Doctor and the Plumbing Doctor franchise system, which includes the federally protected trademark Plumbing Doctor. He has been in the plumbing industry for over three decades and is dedicated to helping other plumbers succeed. He offers workshops, seminars and consulting. He can be reached at (707) 678-8777 or http://www.plumbingmd.com.

Click here if you would like to be a guest blogger on Grow Plumbing! 

@Serviz – Top 10 Drought Tips For Water Conservation

July 21st, 2015

The California drought is no joke. Our friends and some of our California based clients (Tips To Conserve Water – Our State Needs Your Help) have addressed this issue by educating and creating awareness.

If you want to get your business listed on Serviz for free, click here and we will make sure you get maximum exposure on Serviz.com. You can follow Serviz.com on Facebook and Twitter

 

https://www.serviz.com/top-ten-drought-tips

Posted by SERVIZ on Monday, July 20, 2015

Help share the mess on your social media channels. 

Also, if you want your business listed on Serviz, click and we will get your business more exposure on Serviz.com

10 Ways To Get More Visibility To Your Blog

June 29th, 2015

Below are 10 techniques that can easily be deployed to make sure you are attracting the most amount of qualified visitors to your blog.

1. Link/Post to your blog posts to social media sites like Twitter, Facebook, LinkedIn, and Twitter.

2. Use popular keywords in your titles, H1 heading, and h2 heading. Google suggest is a simple keyword research tool.

3. Include a call-to-action, helpful links, and related articles to keep visitor engaged.

4. Send your blog posts to your email list using intriguing subject lines.


Bonus Tip:
Writing great headline titles is crucial for success. Visiting a newsstand to view the cover of magazines will give you great copy writing ideas. Alternatively, visit magazine.com for a virtual newsstand.

5. Pay $30-$60 to Facebook to boost the visibility of your blog post in the Facebook stream and/or LinkedIn Stream(Embedd the Courtesy Plumbing Facebook Post)

 

 Example: Over 13,000 people reached in a 10 mile radios, 90+ likes, 20 comments, 7 shares. 

Tips to Conserve Water – Our State Needs Your Help – 10 Easy Tips To Make A Difference! http://goo.gl/5JzYgV

Posted by Courtesy Plumbing on Tuesday, May 26, 2015

 

6. Create a press release for your popular blog posts and use SubmitInMe to discribute to popular PR related websites.

7. Make videos, SlideShare presentations, and Infographics to help shareability on popular websites with links back to your blog.

8. Social bookmark blog posts on StumbleUpon, Reddit, Delicious, Tumblrr.

9. Buy Google Adwords and Bing ads to promote most popular content and test headlines for best performance.

10. Use tools like Click-to-Tweet to enable easy sharing and encourage partners, colleagues, and friends to share.

 

Vote on the topic for the next free webinar…what do you want to learn?

May 12th, 2015

Your Opinion Counts – Please Vote Below!

 

 

 

Thank you! 

 

Click here to see last months Webinar on The Ultimate Bullet Proof Digital Media Marketing Plumbing System. 

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Carter Services ENGAGED Grow Plumbing in Local Search Engine Marketing

May 1st, 2015

Grow Plumbing is proud to announce the company’s engagement with Carter Services, a Torrance based Plumbing, Heating & Air Conditioning company, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communication plan for Carter Services.  Scott Carter, owner of Carter Services, locally based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic to their website.

The campaign will entail writing plumbing, HVAC, and electrical articles, social media marketing, and promoting their business in hyper local online directories.

Focusing on local search, social media, and Internet marketing, Grow Plumbing emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for website traffic generation. These techniques are critical Internet business solutions that will bring new customers to Carter Services. Grow Plumbing and Carter Services look forward to the results these changes will bring to the business.

A website’s visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines.  Grow Plumbing, works with clients to create a strategic digital media marketing plan for a successful campaign.  The Carter Services  website (http://www.CarterServices.com ) offers information about the services they offer including; Appliance, Electrical, Plumbing, Heating, Cooling and Refrigeration services.  Based in Torrance, servicing Long Beach and South Bay Area for over 40 years, their tag line say it all. One Call, One Company, Call Carter Services Today!

About Carter Service, Inc.:

Carter Services is based in Torrance, California and serves Orange County, the South Bay, Los Angeles and beyond. They began as an appliance service company and have expanded into a one-stop company providing appliance repair and maintenance services, plumbing, electrical, air conditioning, heating, vent cleaning, and commercial refrigeration.

The company was started in 1974 and is family owned. They began with just one vehicle and have grown to be one of the South Bay’s largest appliance service companies. They currently employ 18 people and are proud to be working with each of them. For more information: http://www.CarterServices.com

About Grow Plumbing:

Grow Plumbing is a digital marketing agency founded by Gregg Towsley.  For over 10 years, Grow Plumbing has been providing advertising, marketing, and lead generation services to plumbing, HVAC, and electrical service companies. For more information: http://www.GrowPlumbing.com

Know The Basics – Connect With Local Customers Basics Explained

March 31st, 2015

The Below Video Will Give You The Basics You Need To Know

The below video tutorial introduces local search, an important way to connect with potential customers in your town. Selling plumbing and HVAC services in your specific area is all about beating your competition in local search

Did you know?

One out of every five searches on Google is a local search.

It’s important that your business appear in the results! The video looks at a few ways to help your business be found in your in your local town for all the plumbing and HVAC related search terms.

 

In the video, here are the basics they cover.

1. Add your street address to every page.
2. Mention your service area, including city names and area names, in your content. Example: Conviently located in Los Angeles and servicing the greater South Bay area.
3. Set up and optimize your Google Local Business page. Click here to add or update your business. www.Google.com/+/business
4. Add images, videos, links and more to your Google Business page.
5. Share links, ideas, tips, thoughts, photos, on your Google Business page.
6. Get Reviews!

Did you know?

97% of Americans use online media when researching a product or service.

63% of shoppers consistently read reviews before making a purchase decision

 

Grow Your Plumbing Business 

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