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Plumbing Marketing

What do Web Crawlers Look for?

March 31st, 2017

 

Search ranking is achieved by a strategic SEO strategy. SEO works to tell web crawlers what your website is about. So, what do web crawlers look for? Web crawlers index

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several parts of a website in an effort to determine its relevancy. It is important to make sure your website in on point, to enable the best search results possible. Here are some key things that web crawlers look for.

 

Content

Content is one of the first thing web crawlers index. What they are doing is analyzing the words within the context of the website. Google, for example, strives to provide the most relevant search results. So, they send out web crawlers to index websites searching for specific words relevant to any given topic. When a web crawler is indexing your website, they are searching for keywords, and keyword density. Keyword density is one of the key factors in determining the relevancy of a website. In theory, the more a keyword is use the more relevant it is. However, balance is crucial. Overuse of keywords or keyword stuffing is a tactic that can land you into some hot water with Google. It can be deemed and manipulative, and Google takes this very seriously.

 

Images

Web crawlerImages are important to your website. They help strengthen your content and boost engagement. However, images in and of themselves are not indexed by web crawlers without proper alt tags. Alt tags appear as text when you hover over an image. Without alt tags your images will not be seen by web crawlers. Alt tags can be altered when you upload and image or when you enter the image edit menu. Alt tags provide the perfect place to use your keywords.

 

Title Tags

Title tags are anther area that web crawler index. Title tags are in place to tell web crawlers what you page is about, and web crawlershould invite them to index your website. Title tags appear at the top of the webpage in the tab of your browser. This is another place that should be optimized with your keywords.

 

Links

Links are also an important factor when web crawlers index a page. Inbound external links help tell web crawlers how relevant a page is. Inbound links should be of good quality and generated organically. You can do this by including links to your website on all of your social media and local directory sites. Exchanging links with your networking partners is also a great way to do some quality link building. Just remember that if it doesn’t seem natural, then it isn’t a quality link. Exponential link growth can be deemed as unnatural and therefor a punishable offense by Google. Just like with keywords, do it, but use your better judgement.

 

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Easy SEO Tips Anyone Can Do

March 29th, 2017

 

When it comes to running your online plumbing marketing strategy, one of the most important parts of your strategy is SEO. Think of SEO as a road-map for web crawlers to index your website. With your SEO strategy you are telling web crawlers what your site is about and how relevant it is. It is really important to make sure your SEO is set up correctly from the start. Here are some easy SEO tips that anyone can do.

 

#1 Pick a Good Keyword

The keywords or phrases that you want to rank for matter. Some will be more competitive, some will be more relevant. It is important to do your research and select keywords that will help bring traffic in. The more specific you are the better quality leads you will be able to drive. To remain competitive, avoid keywords that are too broad or too popular. Many people will be trying to rank for the same keywords, if you are a smaller business with a smaller plumbing marketing budget it may be harder to rank for certain keywords.

 

#2 Research the Competition

The best SEO strategies will be well researched. Researching your keywords is a good starting place, but it is also a good idea to research your competition. We suggest

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selecting 2 or 3 of your biggest competitors and comparing what they are doing in terms of their plumbing marketing and SEO. This can give you valuable insight into what works, what doesn’t, and allow you to be more competitive with your own strategy.

 

#3 Content

Part of your SEO strategy should be a good content strategy. By producing a steady stream of content, you are fulfilling part of your regular SEO strategy. Blogs with a clear and focused keyword, and a regular repertoire or social media status updates. This provides your audience with the content that they seek boosting engagement with your brand, and helps keep you relevant for the search engines.

 

#4 Optimized Profiles

seo tipsAnother important SEO tip is the optimization or profiles. Social media sites and local directory sites all provide a space for you to write an about section. Take advantage of this limited space and use your keywords. The more places you are being indexed online the more places you will appear in search results.

 

#5 Tags

Your website has several places where you can properly optimize. The body text of your website and the headings are obvious, but you may not be familiar with the tags. Title tags, alt tags, and meta tags are all great place to optimize. These tags help tell web crawlers what your website is all about.

 

For more SEO tips and other plumbing marketing information please visit our website at www.growplumbing.com.

 

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Plumbing Marketing Tips to Get the Results You Want

March 19th, 2017

 

When it comes to getting the results you want with your plumbing marketing it takes dedication, time, consistency, and a good strategy. If you have an existing plumbing marketing strategy it never hurts to analyze your efforts and revamp your strategy a little bit. If you are just getting started these plumbing marketing tips will help get you going in the right direction to get the results you want.

 

#1 Content Strategy

A good content strategy is a must for your plumbing marketing.  It should entail a blogging strategy as well as a steady stream of evergreen posts for your social media accounts. Content should be designed with your audience in mind. Create useful, unique, and relevant content that will engage your audience and entice them to click to your site.

 

#2 Share

Plumbing marketing

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Sharing your content across all of your social media platforms and social bookmarking sites is the next step of getting the results you want with your plumbing marketing. Social media runs off of content, when you share your content on social media, you open it up to more exposure, which in turn will result in more traffic and more conversions. It is also a great way to strengthen your brand and keep your audience engaged.

 

#3 Landing Pages

Landing pages are effective at driving home a point you want to make.  A landing page is a separate page from your website that is dedicated to one theme. Landing pages are effective because they leave little room for distraction, with an entire page completely dedicated to one specific topic. To get the results you want, make sure it is clear what the topic is from the beginning, and make sure you stay consistent and relevant to the topic at hand. Employ a strong call to action to convert traffic, and seize opportunities to capture information.

 

#4 Measure Results

One of the most important steps in getting the results you want with your plumbing marketing is to measure your results. You can’t see how much you have grown without consulting your analytics reports. These reports give you in depth insight into the behaviors of your traffic. Such insights as: keywords, bounce rate, which pages attract the most traffic, and demographics. This information is vital in moving forward with your plumbing marketing.

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For more information on plumbing marketing tips and how to get the results you want please visit www.growplumbing.com

 

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Building a Good Website for Your Plumbing Marketing

March 9th, 2017

 

A good website can make or break your plumbing marketing. The point of having a good website is that it works all on its own at converting traffic into customers. A website that is properly done will be able to effectively work at driving business. So, what does it take to create a good website? Here are some must have’s in order to create a good, solid performing website.

 

 Easy Navigation

plumbing marketing

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Easy navigation is a must for a well-designed website. Visitors to your site should be able to find the information they need easily, with clearly marked tabs and relevant links. To make navigation as simple as possible perform regular audits of your website to see which pages are performing and which aren’t. Consider removing pages that do not serve a purpose.

 

Simple Design

Fancy extravagant designs can leave room for distraction, not to mention can be harsh on the eyes. Instead opt for a clean and simple design with reader friendly colors and fonts. Make sure to use light backgrounds with dark font, and make sure you don’t go overboard with graphics that can distract and slow down loading space.

 

Easy to Find Contact Information

Many companies make the mistake of hiding their contact information under navigation tab, and this is a mistake. Don’t have you contact information hiding, instead put out

plumbing marketing

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in the open where people can easily see it. The top right or left corner is the best place for contact information, and you should include your contact information on every page. Remember not every visitor wants to click through your entire website to find your contact information.

 

Testimonials

Many customers put a huge emphasis on what other customers think. Positive testimonials can help build your case on why customers should choose to do business with you. They help give you credibility, and strengthen your brand.

 

Quality Content

Quality content is a must for a good website. It provides your audience with what they are searching for, builds your brand, improves your credibility, plays a huge role in your SEO strategy, and also is important for your social media strategy. Content should be relevant to your business, as well as unique and useful.

 

To learn more about building a good website for your plumbing marketing please visit www.growplumbing.com.

 

 

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Setting the Record Straight – Common Beliefs About Online Plumbing Marketing

February 13th, 2017

 

Online plumbing marketing should be an important part of your marketing strategy. If you have been paying attention over the last several years then you hopefully have already incorporated an online plumbing marketing strategy into your existing marketing strategy. From social media to content, form paid ads to your website, it’s all relevant these days. As plumbing marketing has taken on more of a digital look these days, there have been some common beliefs about online plumbing marketing that simply aren’t true. Today, we are going to set the record straight.

 

#1 It’s All Digital

One of the biggest plumbing marketing falsehoods is the notion that it’s all digital. And yes, there has been more of a focus on digital marketingas of late, but that doesn’t mean that traditional methods of plumbing marketing are not still going

online plumbing marketing

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to be effective. Local ads, radio commercials, TV commercials, newsletters, etc.… are still effective forms of plumbing marketing. Instead of dropping your traditional plumbing marketing strategy for an entirely digital marketing campaign, enhance your existing marketing strategy and incorporate them both. This helps guarantee that no stone is left unturned when it comes to getting the best possible exposure.

 

#2 The Latest and Greatest

When it comes to advances in digital marketing, some are quick to jump on the bandwagon, dropping existing tactics that were actually performing quite well. While we encourage trying out new things to see what works, the operative phrase here is “what works”. If you are having success with one particle avenue, then you should continue to pursue it. Just because a new method or platform comes out does not mean that it is going to be a successful strategy for you. Wait and see, in the meantime continue to put effort and money in the plumbing marketing methods that are delivering results.

 

#3 Keeping Exposure too Narrow

Part of the beauty of digital plumbing marketing is you have a ton of options. While it’s important to stick to what works, it’s also important to make sure you aren’t missing out on any opportunities. Expanding your efforts helps expand your reach. Remember different people gravitate to different platforms. Go where your audience is most likely to be, but don’t be so quite to discredit other platforms. Diversify your efforts to cast a larger net, but also prioritize your efforts so that you are spending the appropriate time and money.

 

#4 The More Traffic, the More Sales

online plumbing marketing

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The notion that generating more traffic will result in more sales is easy to believe. However, when it comes to generating more leads and more sales you must have the right traffic. Not everyone that visits your website is going to be the ideal customer. It’s important to make sure that you are being very specific when it comes to targeting your audience. In addition, it is also important to make sure that your website is equipped with the right doors to complete the conversion. Just because you have the traffic does not mean that they will convert. Getting them to your website is only half the battle, it’s up to your website to do the rest. Employ a good organized layout that is appealing and easy to navigate. Use strong call to actions, and make it as easy as possible to locate your contact information.

 

To learn more about online plumbing marketing and how to get your plumbing marketing strategy on the right path, contact Grow Plumbing today! We specialize in digital plumbing marketing and can help you form a customized plan that meets your individual needs. Learn more here

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Getting Noticed – Tips for Getting More Visibility for Your Content

February 9th, 2017

 

Content plays a huge role in the viability of your social media strategy. Without a steady stream of content flowing you can’t engage your audience, which means you aren’t creating traffic and building leads. A social media strategy without good get more visibility for your contentcontent is stagnant and aside from creating a few links, ultimately useless. Having an active presence on social media involves distribution of content. So you create a steady stream of content; now what? If you put it out there they will come, right? Wrong! You can’t just put content out there for the sake of putting content out there. Your audiences taste for content is becoming more and more sophisticated as technology improves. So how can you get more visibility for your content? Here are some tips for getting noticed and getting more visibility for your content.

 

Get Creative

To get more visibility for your content don’t be afraid of getting creative! Now days with a steady stream of fluff appearing in everyone’s social media stream you have to be pretty creative to stand out and warrant a click. There is simply too much information out there that gets lost is the mix. Think about using creative angles with your visual content and think of clever attention grabbing headlines. Think of ways that you can stand out. Be creative, be useful, be engaging.

 

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Create a Buzz

Create hype before you release a new piece of content. Drop little hints that buildup to the big release of your new content. Building up anticipation can really pay off when it comes to creating more visibility for your content. However, in order to be successful with creating a buzz before you drop your content, your content must be useful, relevant, unique, and creative.  You don’t want to fail to deliver. Some creative ways you can generate a buzz for your plumbing content is to: start a poll, or run a contest. This generates a hype and gets people interested in your brand because you are offering something of value.

 

Incorporate Data

Incorporating data or facts into your visual content is a great way to get more visibility for your content. One way you can do this that proves to be effective is with the use of infographics. Infographics are pieces of visual content that present data in an organized and visually stimulating manner. They incorporate both data and images. Infographics have proven to be very effective in boosting engagement and increasing clicks.

 

Cater to Your Audience

One of the most important things to keep in mind when trying to get more visibility for your content is to make sure your content is appropriate for your audience. Content should be designed with your target audience in mind. What social media channels are they most likely to use? What time are they most likely to be on social media? What topics are they interested in? Failure to create content that your target audience is interested in is a waste of time. Do some research on your audience. You will get better results and more visibility for your content.

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Quality Counts – Why Quality Content is Driving Search

February 3rd, 2017

 

The subject of quality content has been a hot topic for the last several years. Ever since Google made waves in the digital marketing world by updating their algorithm. Websites that were successfully manipulating search results using black hat SEO tactics were being catapulted to the end of search results or being removed from them entirely. This gave way to more relevant websites that were previously being out-linked a chance to appear at the top of search results. This gave birth to the notion that quality content really matters.

quality contentWhat’s In It For Google

The ultimate goal of Google is to provide users with the most relevant content. Users don’t want to be bombarded with irrelevant content that only achieved status using cheap tricks. The easier it is to find content that is most relevant to their search the better. To improve this process, Google had to make some changes on how it ranked websites. By providing the most relevant search results to users Google is able to maintain their lead as the most trusted search engine, and therefore peddle the rest of their products onto users. With Google easily being the leading search engine they can command more for their ad services because of the amount of exposure they can afford.

The Need for Quality Content

Quality content is not solely exclusive to a blog. Keep in mind however, that a blog that is regularly updated with a common theme in context is more likely to be indexed and deemed more relevant. Quality content also refers to product descriptions and other body text areas of a website. With the way that Google is indexing websites quality content outweighs link building and keyword stuffing any day. That does not mean that there isn’t still a place for link building and keyword usage. Including relevant links within your content can help improve the reader’s engagement by leading them to other areas with relevant content. And keywords help search engines decipher what content is relative.  When it comes to quality content the goal is not just to generate a large amount of traffic, but improve engagement and build quality leads.

 

A quality content strategy, can be time consuming, however it really pays off. Hard work pays off, and when it comes to quality content it usually pays off in organic search results, which are more powerful than anything manipulated. To learn more about developing a solid quality content strategy contact Grow Plumbing today! 

 

 

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Tips for Growing Your Social Media Following

January 31st, 2017

 

increase your social media following

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Social media is a great lead generator for any business. Aside from generating inbound leads it is a great way to increase brand awareness and engage with customers.  There are many great benefits to having  a strong social media game, however none of them are possible without a following. From Facebook, Twitter, LinkedIn, and Instagram, having a diverse presence is a great way to gain the best online exposure. Growing your social media following is something that is best done organically. Here are some tips for growing your social media following.

 

Cross Promote

A great way to grow your social media following is to cross promote your social media sites. Promote your Facebook account on Twitter, promote your Instagram account of Facebook. You should also promote your social media sites on your website and local directories. The goal is to make is as easy as possible for customers to connect with you on the social media site of their choosing.

 

Prioritize

Think about what social media site is most likely to harbor your ideal customer. Spend the most time there growing your network. While we encourage diversity as far as social media goes, spread your time out accordingly. Different social media sites appeal to different types of people, you must take this into consideration when identifying where you target audience spends most of their time.

 

Optimize

When it comes to SEO you should never miss an opportunity to optimize. Optimize all of your social media profiles with your keywords. This can help with your search ranking and also helps you appear in search results on social media as well.

 

increase social media following

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 Use Hashtags

Hashtags are a great way to grow your social media following, particularly on Twitter and Instagram. By attaching a hashtag that has mass appeal to your post you automatically join the thread associated with that hashtag. This gains exposure for your content with people who are interested in that hashtag. Some good examples of hashtags for plumbing marketing include hashtags about remodeling, green plumbing, or how to save water. The best hashtags will incorporate a topic that is already trending.

 

Content

Content plays a huge role in social media, in fact it is a major driving force.  All internet users seek content. The type of content will depend on the person. Each social media sites promotes a specific type of content. Which is why it’s a good idea to diversify your content; from blogs, status updates, images, memes, and short videos, they all have their place. Work on providing useful and unique content. Keep what your customer wants out of their content experience in mind.

 

Shareable

Make it easy to share your content. Include social media specific share buttons on all of your content. If you post a blog on your website for example, include the share widget so your readers can share your blog with their social media following. Make it as easy as possible to share your content.

 

Increasing your following on social media is a great way to increase traffic to your website. To learn more about how to increase your social media following and other plumbing marketing topics please visit our website at www.growplumbing.com

 

 

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Kick Your Instagram Marketing Strategy Into High Gear With These Tips

January 26th, 2017

 

Instagram marketing strategy

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Recently we’ve been discussing the importance of incorporating an Instagram marketing strategy into your plumbing marketing. Instagram is currently one of the fastest growing social media sites. With ample opportunity to reach new and existing customers it’s the perfect addition to your visual content strategy. If you have already embraced the possibilities with and Instagram marketing strategy, or wondering how to get started we’ve got some excellent pointers for you.

 

# 1 Cross Promote

One way to get started with your Instagram marketing strategy is to cross promote your Instagram site on your other social media sites. This offers

Instagram marketing strategy

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another way for customers to connect with you. Broadening your horizons with your social media strategy is always a good idea. You may have customers who prefer using different sites. By embracing different types of social media sites you open yourself up to a wider range of people.

#2 Create Beautiful Images

Instagram is all about image, literally. So start getting creative with the image that you post. Try different angles, or incorporate trending topics. You don’t have to be a master photographer. For inspiration take some time and see what your competitors are doing. Perhaps they have thought of an angle you haven’t. See what works for them. While we don’t necessary want you to copy them this can help you get the hang of it.

#3 Promote Networking Partners

A great way to get noticed on Instagram is to mention others. You can do this the same way you would mention someone on Twitter, with a @ symbol before the user name. This tags them into your post. This not only gains more exposure for you with their audience but they are more likely to return the favor.

#4 Use Trending Hashtags

Hashtags are a great way to gain exposure with your Instagram marketing strategy. When you incorporate a hashtag into your post you join the thread of that hashtag. When others click or search for that hashtag you post will appear. This not only gains exposure for your post, but also helps you gain followers who are interested in that hashtag. Always remember to tie the hashtag back into your business. While it might not be directly related, find a way to make it relevant.

#5 Mix it Up a Little

Instagram marketing strategyWhen it comes to using an Instagram marketing strategy it’s a good idea to mix it up a little. Use both images and video clips. Video can generate three times the amount of traffic of a written post. Use this to your advantage with your Instagram marketing strategy engage your audience, grow your following, and generate more traffic. A couple of things to keep in mind when using videos on Instagram is, you can make them yourself, they don’t have to be long, and you should have a little fun with it.

#6 Measure Your Success

As with all marketing outlets you should keep track of how your Instagram marketing strategy is performing. Because it is a mobile app, Google Analytics has a hard time accurately tracking visitors from Instagram. This is where a custom link shortener comes in handy to track the links from Instagram. This will give you a more accurate depiction on how your Instagram account is performing. 

 

Learn more about expanding your Instagram marketing strategy and other plumbing marketing topics here

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Creating and Implementing S.M.A.R.T. Goals for Your Digital Marketing Strategy

January 24th, 2017

The goals your set for your digital marketing strategy help shape the entire scope of your online identity. There are several things to consider when it comes to creating and implementing goals; think SMART:

Strategic

Measurable

Attainable

Relevant

Time Based

Smart goals for your digital marketing strategy are important to set because they create a realistic road map for you to follow. Without a plan it’s easy to get confused and lose your way.

 

Strategic

Strategic goals go into to detail about the specifics of your digital marketing campaign. To get a grasp of what you are trying to accomplish you need to ask yourself these questions:

digital marketing strategy

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  • What are you selling? Your brand, your service.
  • Who are you marketing to? Target audience, ideal customer profile.
  • Where are you going to marketing? Platforms where your audience spends most of their time.
  • How are you going to market? Social media, content, local directories, paid ads.

 

Measurable

Measuring your actions with digital marketing is one of the most important parts of creating a comprehensive digital marketing strategy. It’s important to know what is working and what isn’t working. Regularly checking your analytics and insights reports is how you can measure your successes. Analytics and page insights will provide you a wealth of information about your customers. What keywords they searched for that landed them on your page. How much time they spent on your webpage. What pages generated the most traffic. What site referred the most traffic. This information is particularly useful in generating audience specific content and for generating ads that deliver results.

Attainable

digital marketing strategy

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Setting realistic, or attainable goals is just as important as measurable goals. You must be realistic with the goals that you set for your digital marketing. If you set your sights too high you leave room for a lot of disappointment which can be discouraging. If your goals are really ambitious, consider the time frame you allot to meet these goals. It could be that some goals are more appropriately labeled as long term goals. Remember you can create a path to meet these long-term goals with a series of short term goals.

Relevant

In all that you do, you must remain relevant to your business. This means you should focus on topics and areas that are directly related to your industry. Avoid using topics that are popular but have nothing to do with your business. This is misleading and can actually harm your strategy. Instead, incorporate trending topics by tying them into what you do. For example: you can incorporate eco-friendly keywords or phrases by promoting eco-friendly plumbing solutions. A good rule of thumb is to be completely honest in your digital marketing activities. From keywords to making sure headlines and navigation are accurate and not misleading.

Time Based

Time is relevant when it comes to your digital marketing strategy. Allocating enough time to get your tasks done is important, however you don’t want it to feel like a full-time job. Achieving a good ROI for your time and money is part of being

digital marketing strategy

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successful with your digital marketing strategy. If you are spending a lot of time and resources but getting nowhere then it may be time to reconsider your approach.

 

Creating smart goals for your digital marketing is a good starting place, or a good start to revamping your plan. One important part of creating smart digital marketing goals is to know when you are in over your head. Its ok to ask for help, in fact it can completely turn your campaign around. Grow Plumbing specializes in digital marketing for plumbers and can help you create a solid digital marketing strategy that works for you and your business. Learn more about our services here.

 

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