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Posts Tagged ‘2018 plumbing marketing strategy’

Social Media Trends for your 2018 Plumbing Marketing Strategy

January 7th, 2018


With each passing year, social media evolves a little. It could a result of technology improvements, or cultural shifts, or both. Last year saw a lot of improvement in technology; for example, A.I. and augmented reality technology came leaps and bounds. It is important to understand how this will affect your 2018 plumbing marketing strategy. These are the social media trend to pay attention to in 2018.


Augmented Reality

Augmented reality, or the rise of filters took off in 2017 and will be expected to grow in 2018. All of those cutsey critter snapchat filters, and festive filters put out by Instagram were increasingly popular last year. As the technology improves

2018 plumbing marketing strategy

Image Credit: The Atlantic,

and the demand grows, it is absolutely conceivable that brands will be able to take advantage of this technology for marketing purposes. Think augmented reality filters with your branding, instead of puppy dog ears. In 2018, we might actually see companies putting their products in consumers homes via augmented reality. Watch this technology closely, it will be interesting to see where it goes!


Story Time!

Instagram Stories has only been around for roughly a year; however, in that time frame it grew to surpass Snapchat with over 50 million more users. Over 200 million people use Instagram Stories each month, it is expected that this number will only increase in 2018. 2018 will definitely be the year to up your Instagram game and embrace Instagram Stories. Start small, get a feel for the platform and go from there. You can start will still pictures and graduate the small video clips once you get the feel for it. Instagram Stories only last 24 hours, however, if there is a particularly good one you want to save, you can pin it to your profile for longer. Which is a nice recent addition.


2018 plumbing marketing strategy

Image Credit: Socially Sorted,


Messaging Platforms

2018 plumbing marketing strategy

Image Credit: Lifewire,

In recent years the focus was solely on gaining social media followers and distributing content on your profiles. Now, marketers are starting to see potential in connecting with followers on messaging platforms like Messenger and WhatApp. With improvements in A.I. and chatbots, marketers will be able to personalize communication with customers. And since personalized experiences are starting to grow more and more important to increase engagement, this may be an easy way to improve and strengthen your brand.



Livestreaming also rose in popularity last year, and is expected to grow this year. Facebook is even expected to improve upon the technology by combing virtual hangouts with virtual reality (VR). As the owners of Oculus, a VR software company, it will be interesting to see where this goes. For online marketing purposes there will be a lot of potential here. If you haven’t explored Live Streaming yet, now is the perfect time to test the waters. Just like with Instagram Stories, start small and work your way up. Livestreaming is a great way to boost engagement and get people excited about your brand.


In conclusion, 2018 will be a great year for your plumbing marketing. It will be an exciting journey to reach new audiences and expand your brand. For more information on what social media trends will impact your 2018 plumbing marketing strategy contact Grow Plumbing today! We specialize in plumbing marketing and can help you form the best strategy for your business.


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A.I. and Digital Marketing – 2018 Plumbing Marketing Strategy

January 6th, 2018



2018 plumbing marketing strategyThis last year has seen a lot of changes in terms of digital marketing. None more progressive than A.I., or artificial intelligence. As the technology has grown leaps and bounds over the last year, marketers have found themselves slowly embracing the new frontier of A.I. and incorporating it with their digital marketing strategies. So how can you incorporate A.I. into your 2018 plumbing marketing strategy?


More Thoughtful Ads

A.I. is beneficial for marketers looking to run better, more effective ads. The use of A.I. technology helps create better ads by taking a lot of the guess work of it. Marketers can now use A.I. to research and develop more powerful ads that are more effective and make more of an impact. This allows ads to be created with a more meaningful message catering to the target audience’s tastes, desires, and needs. In addition, some A.I. has been effective at identifying trends in behavior and traffic. Allowing ads to be targeted based on context instead of just keywords. This allows for better click throughs and conversions. The more sophisticated the technology gets, the more helpful A.I. will be with ad placement, as well as creating personalized treatment.


How A.I. Affects Search

The way people conduct a search is now different. Which is another reason to embrace A.I. for your 2018 plumbing marketing strategy. Information is readily available to consumers, as all they need to do is reach for their smartphones. 2018 plumbing marketing strategyCompanies looking to stay competitive need to incorporate A.I. into their plumbing marketing strategy in order to stay visible and competitive. Since more and more users, are using smart assistants and speaking queries directly into the search engines, it will be important to rethink keywords. What queries is your target audience speaking into their search bars? When it comes to being effective, relevant, and competitive during the rise of A.I., long tail keywords are showing to be more effective. These are usually 3-4-word keyword phrases that are very specific to your brand and the services you are selling.


Monitor How Customers Interact with Your Brand

Another way A.I. can be beneficial for your 2018 plumbing marketing strategy is with reputation monitoring. As you already know, word travels fast on the internet. With so many review sites, and blogs, and social media sites where customers to mention and interact with your brand, monitoring the activity is crucial. However, with so many sites it’s hard to keep track of them all. A.I. will become a crucial component of reputation monitoring and will also help businesses monitor how customers interact with their brand on multiple channels.


To learn more about what 2018 will hold for plumbing marketing or how to get started incorporating A.I. into your plumbing marketing contact Grow Plumbing today!


Get More Leads For More Plumbing Work


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