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Posts Tagged ‘advertise on facebook’

The Future of Ad Spend

October 29th, 2019

When it comes to digital marketing two names come to mind; Google and Facebook. The duopoly of Google and Facebook have dominated digital marketing for the last decade or so, and with good reason. Google is the number used search engine in the world, and Facebook is the most used social media platform. With a vast audience and the ability to reach millions of people, it’s no wonder these two tech giants have dominated when it comes to ad spend. But could all of this be about to change?

 

Monetizing the Small Screen

One of the main reasons why Google and Facebook have remained so popular for advertising, is their ability to monetize the small screen. With the increased usage of smart devices, the ability to evolve for the smaller screen became more and more important. As smart device users surpassed desktop users, Google and Facebook both adjusted the way users view their ads. Google’s adwords ads blend in with regular search results and have been incredibly successful for Google, and Facebook’s ads that populate in news feeds have also been increasingly successful at generating leads for businesses. 

ad spend

Location, Location, Location

In addition, to capitalizing on small screens, Google and Facebook have successfully used location based search to their advantage. Smart devices like phones and tablets that have geo tracking on them allow Google and Facebook to present ads that are location based. This has been huge for home service companies, as it creates a more accurate targeting approach. 

ad spend

Image Credit: SEO Roundtable

 

Smart Speakers, Smart Speakers Everywhere

Voice search has also been instrumental in catapulting Google Home Services. As more, and more households embrace smart speakers like Google Home and Alexa, more and more searches are being completed via voice as opposed to text. Need a plumber simple say “Ok Google” and ask for the best local plumber. Those results will be Google Home Service ads, or even Amazon Home Service ads, which brings us to our next point.

ad spend

Image Credit: Gadgetren

 

The Relevance of Advertising on Amazon

Amazon has been around for a while, and while they have dominated e-commerce, they have stayed relatively quiet in terms of advertising, until recently. However, in the last several years, advertisers have seen the e-commerce giant start to gain momentum in advertising. And why not, they have a huge audience or ready to purchase customers. In fact, Amazon ads have demonstrated some very impressive conversion rates. People on Amazon have already moved passed the investigative phase and are ready to purchase. As opposed to people are Google, are often in the research phase. 

ad spend

Image Credit: Ebusiness Planet

For home services, these ads are usually presented with the purchase of an item. Say an Amazon user wants to buy a new faucet, they now have the option of including installation from a local service provider. 

 

Amazon is currently in 3rd place, behind Google and Facebook in terms of ad spend. This year alone, Amazon has captured 8.8% of the US market, up from 6.8% in 2018. This trend will likely continue, as Amazon makes it easier for all industries to take advantage of their immense customer base. 

 

Out With The Old and In With The New

Embracing new and emerging ways to reach your customers is important. While Google and Facebook are still effective in terms of marketing, trying something new couldn’t hurt. Other social media sites like Instagram and Snapchat have also increased in popularity, especially among younger users. Diversifying your marketing outreach can help you reach new customers and build engagement with them. 

 

Want to get started with a custom marketing plan? Grow Plumbing can help! We specialize in plumbing marketing and can help you form a plan that meets your individual needs. To learn more contact Grow Plumbing today! 

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Call 310-909-8835 

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Plumbing Marketing Hacks That Are Budget Friendly: Part One Advertise on Facebook

September 8th, 2015

 

When it comes to plumbing marketing you don’t have to set a bug budget in order to get results. A small plumbing marketing budget can actually be more effective than a large plumbing marketing budget because you are more conscious of where the funds are going. When it comes to plumbing marketing we like the saying “work smarter not harder”, this applies to the budget as well. We want to see your hard earned dollars put to good use for your plumbing marketing, so here are some simple things you can do to help your plumbing marketing that are budget friendly.

 advertise on facebook

Advertise on Facebook

Everyone and their mother is on Facebook which makes Facebook an excellent place to market your business. Its good for exposure, good for customer engagement, helps your search ranking, is simple to use, and is budget friendly. It is important to have a strategy when it comes to using Facebook for plumbing marketing. A couple of quick do’s when it comes to using Facebook for plumbing marketing:

 

 

  • Do create a business page

  • Do distribute your content: blog, videos, pictures you name it

  • Do participate with customers

  • Do searches for ideal target customers

  • Do paid ads every now and then

 

When it comes to advertising on Facebook for your plumbing marketing, paying to boost a post can really pay off. Facebook wants to get paid obviously, so sometimes getting the traction that you need can be tricky considering the Edgerank Algorithm, which dictates the content displayed in a feed. Unless there is already a huge following in place, achieving a higher ranking on someones feed can be tricky. But fortunately you don’t have to spend a lot of money to gain exposure with Facebook, simply budgeting a dollar a day can help you generate huge results.

 

Remember you don’t have to allocate a lot of funds in order to gain exposure on Facebook. Just be sure to spend wisely. The best way to see if Facebook Advertising is right for you is to try it. Try advertising on Facebook for your plumbing marketing and see how it works for you. Just be sure to measure your results, that way you can make changes. You can also adjust the budget at any time. We suggest starting out with a dollar per day and going from there. For more plumbing marketing hacks that are budget friendly stay tuned for part two.

Internet Marketing

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