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Posts Tagged ‘advertise with google’

Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018

 

We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.

 

How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.

 

How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.

 

Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.

 

Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit

 

 

 

Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa

 

 

 

 

 

 

Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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Are Reviews Going to Be the Key for Google Home Services?

January 25th, 2018

 

Google has been slowly releasing Google Home Services across the nation. Currently it is only available in select cities: Seattle, San Francisco, Los Angeles, and Phoenix to name a few. As Google Home Services starts to take momentum, and google home serviceswe think it well in the very near future, how can you set yourself up for success? One key thing, that we think will have a lot of pull in determining your success and ranking factor with Google Home Services is your online credibility, more importantly your reviews.

 

Purpose

The whole point of Google Home Services is to keep users on Google, as opposed to referring them out to other sites like Yelp or Angie’s List. What Google has found, is that by converting business listings into Google Home Service ads, they can accomplish several things: A) Keep searchers on Google and B) connect plumbers and other service professionals with customers. It looks like a win win for Google, as they will be providing more relevant search results faster and without referring the traffic out, and they will be able to increase their ad revenue with service professional customers.

 

How Does This Affect Search?

This is going to have an affect on search in several different ways. Instead of side ads, Google Home Service ads will be at the top of the screen. There will be 3 service professionals to choose from. Once connected with a potential customer, Google will assign a custom tracking number for that customer, so that they can keep track of the transaction. Google is also offering a guarantee on Home Services transactions. Customers may be more inclined to trust Google Home Services ads, as opposed to other plumbing companies that appear in search organically.

 

google home services

Image Credit: Blue Corona, https://goo.gl/bpsAjp


Online Reputation

The reviews you have with Google, will be a huge determining factor in how they present your company with Home Service ads. Once you are set up with Home Services, there are also going to be separate reviews associated with your Home Services account. If you are just getting started and you want to grab the bull by the horns, we suggest soliciting your existing customers for reviews now. Include a link to your Google Local page on all your marketing pieces, in your emails, and promote it on social media. Follow up with your customers after a job is completed with an email and a link. Make it easy for them. The more favorable reviews and the volume of reviews will help Google determine how relevant your business is. This will help them bestow more favor to your listing. This is their reputation as well, they want to make sure that users get the best possible experience by providing them with trustworthy and credible home services professionals.

 

To learn more about getting started with Google Home Services contact Grow Plumbing today!

 

 

Google Local Services Webinar

 

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The Benefits of Google Home Services

December 15th, 2017

 google home services

As a plumber attempting to grow plumbing business, placing ads with Google is a logical step. Over the last year, Google has been rolling out Google Home Services, an extension of Google Adwords for home service providers. What this does is it connects customers with the services they need more quickly, more efficiently, and more effectively. For customers and Google, it seems like a win, and in fact it is actually a win for plumbers using the service as well.

 

How it Benefits Customers

As technology improves, customers are looking for more direct, more relevant, and faster results. When a customer performs a search, they want to be connected to accurate data right away. Google Home Service ads put customers in touch with home service providers that meets their specified query. This saves time, which ultimately pleases the customer. If they don’t have to be referred out to a different site, but can simply select a worthy service provider from the list that Google provides, then they save time and solves their problem efficiently.

 

How it Benefits Google

By improving the users experience, and giving users what they want faster and more effectively, Google stifles the competition. As more interactive technology is developed,google home services Google is looking to be more than just a search engine. Over the last several years, Google has dabbled in the tech industry, releasing the Pixel phone and the Google Home Smart Speaker Assistant. As the demand for this type of technology increases, you better believe that Google wants a piece of the pie. Google wants to seamlessly provide the most relevant search results via Google products. Google Home Services is a way for Google to improve their search results, and keep customers on Google longer, in addition to delivering via voice activated smart products.

 

How it Benefits Plumbers

Plumbers looking to gain exposure, would be wise to take advantage of the benefits of Google Home Services. It connects plumbers with customers who are in need of their services, but more importantly, it provides plumbers with QUALITY leads. Instead of generating leads from all over, it narrows it down to a very specific group of people who would likely become a customer. In addition, as we mentioned above, Google Home Services syncs with Smart speakers and smart phones. It allows for plumbers to be visible to mobile users, which lets face it, most people take to their smart phones these days in lieu of their desktop computers. Mobile visibility is crucial to remaining competitive.

 google home services

Looking to Get Started with Google Home Services?

If you are looking to get started with Google Home Services, let Grow Plumbing help you! We specialize in online plumbing marketing, and can help you set up your Google Home Services campaign. Learn more here.

 

Google Local Services Webinar

 

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