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Posts Tagged ‘advertising on bing’

Advertising on Bing

September 25th, 2015


Have you considered your plumbing marketing strategy in a while? Your using social media, blogging, and maintaining your local directories right? Of course you are! Your even running ads on Facebook and Google every now and then just to give your plumbing marketing a little push. You getting results and that’s great! Now here’s another thing to consider; have you given much thought to advertising on Bing as well? Bing, the lesser known search engine dwarfs in comparison to Google, however there is still great potential to reach your customers by advertising on Bing.

 advertising on bing

Advertising on Bing seems to overlooked a lot of the time and it really shouldn’t be. A lot of your customers could actually be on Bing. When thinking about advertising on Bing its important to consider who is more likely to use Bing. Studies show that Bing users are more likely to be:


  • In the US

  • Internet Explorer users(which leads way to less tech savvy users)

  • More blue collar than white collar

  • In the 35 + age bracket


As a plumber looking to advertise on Bing this is really handy information. Knowing what types of people are using various search engines can help you better create advertising campaigns that will be more effective in converting.


One really great reason to consider advertising on Bing is that because it is the lesser used search platform there is less competition. Yes there aren’t as many users, buy because of the type of people using Bing you get more quality visibility. Quality over quantity is really important to consider when increasing conversions.


Which leads us to our next point. Advertising on Bing is less expensive than advertising on Google because it is less competitive. The average cost for a ppc on Google is $1.83/click the average cost to advertise on Bing is $1.07. With a lower cost per click this gives you more room to play around with more competitive words and phrases and even run longer campaigns.


The bottom line is you shouldn’t discredit Bing because it is lesser used. With the reduced competition and lower cost it could actually be quite beneficial for you to advertise on Bing. The only way you will know is to try it out.  


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Plumbing Marketing Hacks That Are Budget Friendly: Part Two Advertising on Bing

September 10th, 2015

 advertising on bing

When it comes to plumbing marketing it is good to get creative and think outside the box sometimes, however we have found that sometimes the simplest approach works the best. In today’s time it seems that things are moving so fast and we try so hard to stay on top of things that sometimes we over complicate things, which in return does not usually pay off. Mostly because its hard to keep our eyes on our goals when we are being distracted with everything that we “should” be doing. In terms of plumbing marketing, you don’t have to get supper fancy and you don’t have to spend a lot of money either. In this three part blog we are discussing plumbing marketing hacks that are budget friendly. Previously we discussed Advertising on Facebook. For the purposes of today’s blog we will be talking about advertising on Bing.


Advertising on Bing

Bing really doesn’t get enough credit. Next to big daddy Google, Bing is often overlooked and it really shouldn’t be. Bing accounts for about 16% of searches and is primarily used in the US. While Google controls the amount of searches being done with about 80%, advertising on Google can be expensive, in fact prices to advertise on Google have gone up 26% since 2012. The Average cost per click for Bing is about $1.07 compared to Google at $1.83. So while Google has more traction, the cost to advertise with them is about 70% more expensive than Bing. From a budget standpoint, if you Bing is a great option. Another great aspect of advertising on Bing is that there is less competition on Bing. Google attracts more advertisers and so Advertising on Bing increases the chances of your ads being seen.

 advertising on bing

When advertising on Bing it is important to measure your results. Analyze each click and see what is working and what isn’t. You want to campaign to run as efficiently as possible right? So you really need to pay attention to what keywords are driving the most business. If you haven’t tried advertising on Bing yet, but are familiar with Google Adwords, Bing is very similar and in fact makes the process really simple by offering an “import form Google Adwords” button to import your existing ad from Google to Bing.


A great way to shake up your plumbing marketing is to try new things. If you aren’t getting the results you want with your plumbing marketing or are simply looking to shave a few dollars off your plumbing marketing budget, then try running an ad on Bing. For more plumbing marketing hacks to help you save on your plumbing marketing budget look for our next post: Plumbing Marketing Hacks That Are Budget Friendly: Part Three Retargeting Advertisements.

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