One of the biggest plumbing marketing tips we can offer is to make it a habit to check your analytics. Monitoring your success is one of the most important things you can do to get the most out of your efforts. After all, how can you effectively formulate an effective plumbing marketing strategy if you do not know what is working and what isn’t?
Where is Your Traffic Coming From?
One of the biggest reasons why monitoring your success with your plumbing marketing is so important is your analytics report will tell you where your traffic is coming from. Why do you need to know this information? Because knowing what
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sources of traffic are paying off is important for you to move forward with your strategy. It makes sense to put forth more effort in the channels that are actually performing and delivering results. So, for example: if you analytics report shows that most of your traffic is coming from Facebook, then you can allocate more time, effort, and funds to your Facebook marketing strategy, and perhaps tone down areas that are not delivering the results you want.
What Search Terms Did Visitors Use to Find Your Site?
Another important thing that your analytics report will show you, is what search terms visitors used to find your website. Keywords play a huge role in search ranking, it’s important to know what keywords are actually effective. Keywords can be highly competitive, so knowing which keywords are delivering results for you is important moving forward. Focus on the keywords that are driving traffic and affecting your search results.
What Pages Are Getting the Most Traffic?
Content is huge, by now you should already know that. One plumbing marketing tip that we can’t stress enough, is creating content that your readers want. To do this you need to monitor your success and see what pages are actually driving the highest results. This way you can create more of what your visitors want.
How Long are Visitors Staying on Your Site?
How long visitors on staying on your site, or your bounce rate is important to know. The less time a visitor is on your site, the less likely they are to convert. A high bounce rate signifies that something is wrong. Perhaps the layout of your website is too confusing to navigate. Perhaps your website isn’t relevant. Or Maybe your website lacks a convicting call to action. Whatever the reason this is a call for further investigation. You won’t know what your bounce rate is unless you monitor your success.
Click Throughs and Conversions
Click throughs and conversions are the end result of a solid performing website. Again, unless you are monitoring your success, you won’t know how your website is performing. Your analytics report will provide you with all of the information
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regarding your click throughs and conversions. This will help you with maintaining and designing an effective website, instilling strong call to actions, and creating content that your readers want.
Monitoring your success with your plumbing marketing should be an ongoing task. Make it a point to review your analytics report monthly, quarterly, at the half year mark, and annually. Doing so will help you create the most effective plumbing marketing strategy. To learn more contact Grow Plumbing today!
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