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Posts Tagged ‘analytics’

Plumbing Marketing Tips – The Importance of Monitoring Your Success

May 1st, 2017

One of the biggest plumbing marketing tips we can offer is to make it a habit to check your analytics. Monitoring your success is one of the most important things you can do to get the most out of your efforts. After all, how can you effectively formulate an effective plumbing marketing strategy if you do not know what is working and what isn’t?

 

Where is Your Traffic Coming From?

One of the biggest reasons why monitoring your success with your plumbing marketing is so important is your analytics report will tell you where your traffic is coming from. Why do you need to know this information? Because knowing what

monitoring your success

Image Credit: Parse.Ly, https://goo.gl/g0PHun

sources of traffic are paying off is important for you to move forward with your strategy. It makes sense to put forth more effort in the channels that are actually performing and delivering results. So, for example: if you analytics report shows that most of your traffic is coming from Facebook, then you can allocate more time, effort, and funds to your Facebook marketing strategy, and perhaps tone down areas that are not delivering the results you want.

 

What Search Terms Did Visitors Use to Find Your Site?

Another important thing that your analytics report will show you, is what search terms visitors used to find your website. Keywords play a huge role in search ranking, it’s important to know what keywords are actually effective. Keywords can be highly competitive, so knowing which keywords are delivering results for you is important moving forward. Focus on the keywords that are driving traffic and affecting your search results.

 

What Pages Are Getting the Most Traffic?

Content is huge, by now you should already know that. One plumbing marketing tip that we can’t stress enough, is creating content that your readers want. To do this you need to monitor your success and see what pages are actually driving the highest results. This way you can create more of what your visitors want.

 

How Long are Visitors Staying on Your Site?

How long visitors on staying on your site, or your bounce rate is important to know. The less time a visitor is on your site, the less likely they are to convert. A high bounce rate signifies that something is wrong. Perhaps the layout of your website is too confusing to navigate. Perhaps your website isn’t relevant. Or Maybe your website lacks a convicting call to action. Whatever the reason this is a call for further investigation. You won’t know what your bounce rate is unless you monitor your success.

 

Click Throughs and Conversions

Click throughs and conversions are the end result of a solid performing website. Again, unless you are monitoring your success, you won’t know how your website is performing.  Your analytics report will provide you with all of the information

monitor your success

Image Credit: Up Word, https://goo.gl/vXg8Tp

regarding your click throughs and conversions. This will help you with maintaining and designing an effective website, instilling strong call to actions, and creating content that your readers want.

 

Monitoring your success with your plumbing marketing should be an ongoing task. Make it a point to review your analytics report monthly, quarterly, at the half year mark, and annually. Doing so will help you create the most effective plumbing marketing strategy. To learn more contact Grow Plumbing today!

 

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Learn From Your Mistakes- Measuring You Success with Plumbing Marketing

November 17th, 2016

 

Part of an ongoing online plumbing marketing strategy is being able to analyze your efforts so that you can learn from your mistakes. Knowing the current state of your plumbing marketing efforts is crucial for moving forward with a more successful strategy. After all you want to make sure you are putting forth your efforts in a meaningful and effective way. Here are some ways you can learn from your mistakes with your plumbing marketing.

 

plumbing marketing

https://goo.gl/aHCB86, 11-17-2016


Set Up Call Tracking

Call tracking is a great way to measure the success of your plumbing marketing. By assigning a local number to your online plumbing marketing tactics you can gain access to important analytics information; like: who is calling, where are they calling from, how they found your information etc… This is important information for moving forward with your plumbing marketing. It will help you see where to put your time and efforts.

 

Analytics Report

You analytics report provides a wealth of information about your plumbing marketing. It should be consulted on a regular basis. Quarterly if not monthly or more. Analytics tells you who your visitors are, what sources they are coming from,

plumbing marketing

UL Industries, https://goo.gl/hDNkdr, 11-17-2016

what keywords visitors are using to find you, what web browser visitors are using, what geographic areas your visitors are from, what pages get the most visitors, how long visitors are staying on your page, and more. All of this information is crucial in order for you to learn from your mistakes and move forward with your plumbing marketing.

 

Check Out the Competitors

Keeping tabs on what you competitors are up to can also help you learn from your mistakes and give you powerful insight. Scoping out the competition is important because you can really learn a lot from your competition. Perhaps they are doing something you have thought of but haven’t tried yet, or maybe they are doing things you never thought of. Look at their web pages and analyze what keywords they are using, what social media sites are they active in, etc… This can help you tailor a better plumbing marketing plan, by not only learning from your mistakes but theirs as well.

 

Information is power especially when it comes to your plumbing marketing strategy and learning from your mistakes. When money is involved its important to be able to make educated decisions about your plumbing marketing, that’s why it is so important to be informed about what is working and what isn’t’ working so you can learn from your mistakes and move forward with a better plan. TO learn more about online plumbing marketing please visit www.growplumbing.com.

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Spring Cleaning Your Plumbing Marketing

April 27th, 2016

 

spring cleaning for your plumbing marketing

New Start, http://goo.gl/H4Qob9, 04/27/2016

 

Spring is an excellent time of year to perform a little maintenance on your plumbing marketing. Just like its important to maintain an HVAC system its also important to maintain your plumbing marketing endeavors. Taking stock on where you have been and where you are can help with where you are going. Lets look at the areas where a little Spring cleaning can really help with your plumbing marketing.

 

 

Website

Your website is one area that could use a little Spring cleaning. What happens so often is someone will create a website and pretty much forget that it is even there. Sometimes years go by before you even think about updating it. This can be risky business. First of all you always want to make sure that you are updating your website on a regular basis, this helps with your search ranking as web crawlers index how often a website is updated, and you guessed they like website that are updated frequently. Second you want to always make sure that your business information is accurate. Information like contact information, hours of operation, areas you service, and areas of specialization for example are all pertinent business information. You should be performing audits of your website on a regular basis, but if not Spring is a good time to perform a little maintenance on your website.

 

Keywords

spring cleaning for plumbing marketingAs time goes on its important to analyze your keywords. Are they still effective? Are there other keywords that you could incorporate? Staying on top of your keywords is important to run a successful plumbing marketing campaign. Consult your analytics report to see how your keywords are performing. Maybe its time to retire some, and push other one more. Keyword maintenance should be part of your Spring cleaning for plumbing marketing.

 

Social Media

Just with keywords its important to see how your social media sites are performing. Your analytics report can give you a wealth of information about where your traffic is coming from. Some social media sites even offer insights of their own, for example if you have a Facebook business page you can see how many posts clicks, likes, and check your overall engagement score. Its important to monitor this information. Maybe some of your social media sites are performing quite well and deserve a little extra attention and funds, while others may not be delivering quite as much. As part of your Spring cleaning for plumbing marketing its a good idea to analyze your social media sites and make adjustments to your strategy as necessary.

 

Other areas you may want to look at during your Spring cleaning for plumbing marketing are any paid ads you are running online or printed media like in phone books or post cards. Are these efforts delivering the results you were after? Making a point to take a look at how your plumbing marketing efforts are performing is important to help you run a more successful plumbing marketing campaign, and also make sure you are using your plumbing marketing budget wisely. For more information on plumbing marketing check out our website at www.growplumbing.com.

 

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Whats Your ROI for Your Plumbing Marketing?

November 15th, 2015

 

ROI or return on investment is an important part of plumbing marketing. The ability to calculate your ROI helps you decipher how effective your plumbing marketing strategy is. The best way to calculate your ROI is to consult your analytics report. An analytics report provided by Google or sometimes directly from your website offers you a wealth of information regarding your plumbing marketing. From who is visiting your website, to how long they were on your website. All of this is pertinent information when calculating your ROI. Here are 3 important things when it comes to knowing what your ROI is.

 

Plumbing Marketing Results

Is your plumbing marketing actually getting you results? How many new customers were you able to convert from your website? If you don’t know what your conversion rate is its time to calculate your ROI. You obviously want to be able to put forth more effort in the areas that are driving results and maybe lay off the areas the aren’t. Knowing your ROI can help you formulate a better plan when it comes to your plumbing marketing.

 

Source of Traffic

ROI for plumbing marketing

Businss Lights Ideas, http://goo.gl/mjZVPH, 111152015

This is huge for your plumbing marketing. It is important to be in front of the audience that is listening to your message right? If a majority of your traffic is coming from social media then your ROI on your social media efforts will be high. If you are relying on paid ads for your traffic then knowing what your ROI is really important. Is the amount of traffic you are getting from your ads paying off? If you aren’t sure then you need to sit down and go over the numbers. Knowing where it matters most to spend your time is important for your plumbing marketing. You don’t want to waste time or money on areas that aren’t effective for your bottom line.

 

Understanding Your Analytics Report

There is so much information on an analytics report, to the untrained eye it can be hard to understand what really matters. Being able to understand this information is really important in calculating what your ROI is. Know what the primary source of traffic is and know what keywords and phrases drove the most traffic. Part of being able to calculate your ROI is knowing the amount of conversions. Aside from the amount of clicks, and visits, and knowing what your bounce rate is (which is also important) you need to have a system in place to measure the amount of people actually become customers and from what source they came from. This information will help you be more efficient and effective with your plumbing marketing.

 

 

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Analytics and Why It Matters for Your Online Plumbing Marketing

July 1st, 2015

 

Online plumbing marketing can be a bit a numbers game. How many visits are you getting? How many clicks are you getting? Where is this traffic coming from? These are really important things you need to know in moving forward with your online plumbing marketing. All of this information is in your analytics report. In determining which route you should take for your online plumbing marketing you should consult your analytics.

 

How Many Visits Are You Getting?

What this tells you is if your efforts in online plumbing marketing are effective enough to bring in traffic. If there is a steady stream of visitors this is a good sign that you are on the right path for your online plumbing marketing. If you are lacking in traffic what can you do differently? Maybe you need to promote more content or be more involved in social media. By consulting your analytics you have the ability to make adjustments to your online plumbing marketing strategy. This brings us to our next point.

 analytics for online plumbing marketing

Where is The Traffic Coming From?


Its important to know where your traffic is coming from, so you can focus your attention on the areas that garner more results. Perhaps Facebook produces more leads than Twitter, in this instance you might want to up your efforts on Facebook, or even consider running a paid ad. You want to focus on the areas that are giving you results instead of pinning away in areas that aren’t delivering.

 

How Many Clicks Are You Getting?

This information will tell you what content your readers are searching for. Its important to give the people what they want after all. The more clicks you have the higher your conversions will be. So arming yourself with this information will help you be more strategic in your online plumbing marketing efforts, especially when it comes to content.

 

A Few Other Things:

You analytics will tell you a few other things that are vital for your online plumbing marketing.

  1. How long people are spending on your site, or bounce rate. This is really important information. This tells you how effective your plumbing website actually is, and may give you some inclination as to why you aren’t closing more deals or increasing conversions. You may have great traffic coming through to your site, but why aren’t they staying long? Do some self analysis of your website.

     

  2. You analytics will tell you which keywords are effective for your online plumbing marketing by showing you what keywords your visitors used to find your plumbing website. This is huge in further developing your online plumbing marketing strategy.

 

Consulting your plumbing website’s analytics is extremely important in the success of your online plumbing marketing. It helps you be proactive with your online plumbing marketing. If you have any questions about your plumbing website’s analytics we are here to help. Grow Plumbing specializes on online plumbing marketing and gladly welcome your inquires.

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The Importance of Analytics and Plumbing Marketing

May 21st, 2014

 

When it comes to plumbing marketing an important step is tracking your success. Analytics plays an important role in tracking the success of your plumbing marketing efforts. Here are the basics on what you need to know about using analytics to monitor your plumbing marketing.

 analytics plumbing marketing

Analytics is an affordable way to monitor plumbing marketing. Most web hosts already have an analytics already built in. If you are familiar with the back side of your website you should be able to find access to your analytics with ease with no additional cost. Google analytics is also free, but in order for Google analytics to work it requires a piece of code to be copied into the template of your website. Access to the back side of your website is required for this as well, but you can monitor it directly from your Google account.

 

Analytics is a very valuable tool when it comes to plumbing marketing. Reviewing your analytics tells you a couple of things about your plumbing marketing. It tells you who is viewing your website, what sources they are coming from, how long they are on your website for, and what keywords they used to get there. Google analytics also shows you who is linking to you. All of this is pertinent information for you plumbing marketing. With this information you can see what is working, what isn’t working, and make adjustments as necessary.

 analytics plumbing marketing

Regularly checking your analytics should be part of your plumbing marketing plan. If you aren’t tracking the success of you plumbing marketing, how do you know if what you are doing is really working? Perhaps you are spending plumbing marketing dollars on areas that aren’t giving you much of a return. Diagnosing your analytics is the best way to keep track of this and run your plumbing marketing efficiently and smoothly.

 

Remember a lot of plumbing marketing is trial and error. If you find that something you were doing with plumbing marketing isn’t working as well as you thought or anticipated, don’t beat yourself up. Rework, regroup and try again. At Grow Plumbing we are always here to help! Do you have questions about plumbing marketing? We have the answers! 

 

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